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Community Management Must-Have's

Lesson 39 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Community Management Must-Have's

Lesson 39 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

39. Community Management Must-Have's

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Community Management Must-Have's

when it comes to the content you post, you want to use your online presence to build community. That begins with having a presence on those social networks where your audience is most active, there's no point in spending hours creating content for linkedin. If your audience spends their time on instagram. Also when thinking about the kind of content you're going to create, focus on posting content that gets your audience's attention and encourages engagement. The key is to engage with your audience rather than trying to sell to them. Now there are different ways to create that engagement, but the key is to think more like a customer and less like a marketer. That means whether you engage with your audience by getting into a conversation with them or by creating content for them. You want to focus on providing value to them. Here are some quick tips to help you build community, identify who you are trying to reach, identify those platforms, they use know your purpose for creating conten...

t. Use one or two platforms you can use to build engagement, create relevant and engaging content. Set up search channels using keywords and hashtags to find conversations post multiple times per day create brand advocates collect data, not vanity metrics, analyze your data. Now, I'm sure that you've heard the question if a tree falls in the forest and no one's around to hear it, does it make a sound? Well, think of your content like that tree when you create content and post it on the social network. How relevant that social networks algorithms consider your content depends on how much engagement it gets. If no one engages with your content, it becomes like that tree that falls in the forest with no one around to hear it. So while you may have heard the continent's king, I call bull on that community is king. Without community, you cannot build engagement, and without engagement. All you have is digital noise.