Community Management Must-Have's
when it comes to the content you post, you want to use your online presence to build community. That begins with having a presence on those social networks where your audience is most active, there's no point in spending hours creating content for linkedin. If your audience spends their time on instagram. Also when thinking about the kind of content you're going to create, focus on posting content that gets your audience's attention and encourages engagement. The key is to engage with your audience rather than trying to sell to them. Now there are different ways to create that engagement, but the key is to think more like a customer and less like a marketer. That means whether you engage with your audience by getting into a conversation with them or by creating content for them. You want to focus on providing value to them. Here are some quick tips to help you build community, identify who you are trying to reach, identify those platforms, they use know your purpose for creating conten...
t. Use one or two platforms you can use to build engagement, create relevant and engaging content. Set up search channels using keywords and hashtags to find conversations post multiple times per day create brand advocates collect data, not vanity metrics, analyze your data. Now, I'm sure that you've heard the question if a tree falls in the forest and no one's around to hear it, does it make a sound? Well, think of your content like that tree when you create content and post it on the social network. How relevant that social networks algorithms consider your content depends on how much engagement it gets. If no one engages with your content, it becomes like that tree that falls in the forest with no one around to hear it. So while you may have heard the continent's king, I call bull on that community is king. Without community, you cannot build engagement, and without engagement. All you have is digital noise.