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Growing Your Reach Through Advocacy

Lesson 40 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Growing Your Reach Through Advocacy

Lesson 40 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

40. Growing Your Reach Through Advocacy

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Growing Your Reach Through Advocacy

while social networking is getting back to the roots of building community through engagement. The key to increasing your engagement online is to use your customers content to grow your business. Your customers become your advocates when they create user generated content, promoting your products or services. When your customers create content promoting your business and brand. You want to share that content, engage with your new brand advocate, the more you turn your customers into storytellers who become advocates for your brand, the more your content will generate engagement. Last year before I released my book, I built momentum by bringing people along with me on my writing journey. I posted inspirational content asking people who were excited about my book. I created a social media list of those who showed interest and then I directed those people to preorder my book when the covid pandemic hit like many other people I lost business, but I chose to see the opportunity and started ...

outlaw masks. My process of building advocacy with outlaw masks was similar to the way I built advocacy for my book. The end of marketing, I engaged with people online and kept a running list of everyone who bought my mask. I also encouraged these customers to post pictures and used those pictures as facebook ads for outlaw masks. Always remember social media is the Wild Wild West, which means there are no rules. That means your content needs to cut through the digital noise. So you stand out online and the more that you stand out online, the more you will get the attention and engagement that you want. Remember attention is the currency of social media, which means your audience's attention is not free. You need to give them a reason to give you their attention, and your reason needs to be better than your competitions.