When thinking about your online presence, you need to know the R. O. I. Of social media marketing to your business. The more you consider the R. O. I. Of social media marketing to your business, the more effective your content will be for your content to be effective, you need to consider your bottom line. That means you need to be strategic about measuring the effectiveness of your content. If the content you create does not drive to your bottom line, then you need a new content strategy in this lesson you will learn what metrics you need to measure. So you can post content as effective. People will engage with drives to your bottom line and you will learn how to use each of the major social networks built in reporting tools. Let's get started.