KPI's to Measure
key performance indicators or KPI S that you should measure will depend on the type of content you post and your objective for posting that content measuring your social media success is important to growing your online presence because it will help you determine what you are doing right and what you can do better before you measure your metrics, you need to know which ones are the most effective to your business goals, metrics that do not show you engagement on your content or how to make your content more effective. Our vanity metrics, that's why you need a clear goal. So you can measure those metrics that will get you closer to your goal. Impressions are the number of times your content appeared in the news feed of a social network. While impressions will help you determine the kind of content of certain social network considers relevant to your audience, they are not a reflection of the reach or engagement of your posts. While a high number of impressions is a nice vanity metric, t...
he number of times someone interacted with your content is more valuable engagement on your post is a reflection of how many times people liked commented on or shared your post. Because a person had to take a physical action to engage with your post. Engagement indicates how well your content resonated with your audience and when someone engages with your content, their audience usually receives a notification of their engagement. Thus expanding your reach. While not everyone who views your video content will engage with it. The number of times someone sees your video content is an important metric. You also want to consider sub metrics like how long people watch your video, also known as completion percentage. That metric measures the average length of time. People who viewed your video continued watching it, measuring the average length of time your audience watched your videos will help you determine if you should make your videos shorter or longer. The average person only watches three seconds or less video content so you need to focus on giving them a reason to watch beyond that three second mark. While there is value to all metrics, the number of times someone visits your website from a social media post is perhaps the most valuable one clicks show you the effectiveness of your content and driving potential sales or leads though to get the most of your clicks, you need to optimize your content for engagement. That means using less sales rhetoric in your posts and giving your audience more of a reason to engage with your content. The key to measuring your social media metrics is to be smart about how you measure them. You want to set smart goals to help you measure your metrics and you want to measure them in such a way that your online presence will help you focus on your bottom line first, when setting your social media goals, you want to be specific about the tasks you are going to complete. Don't set a goal to connect with more people on linkedin. Rather set a goal to send out 10 linkedin requests per day. Next, when setting your social media goals, they should be measurable. You want to set up benchmarks that allow you to track your progress. If your goal is to go live on facebook twice a week, decide what days and times you will go live. Also when setting your social media goals, Set goals that are attainable. Don't set yourself up for failure by saying you're going to send out 50 tweets a day. It's better to say 10 or even five and succeed than to say 50 and not meet your goal. Of course, your social media goals should also be relevant, which means they should be in line with the mission of your business. The more clarity you have around your business mission, the more specific you can make your social media goals last, your social media goals should be time based. You will want to keep yourself accountable by giving yourself a buy one date that you will complete your goal. A good idea is to not only write down your goals and your by one date, but to also share it with people by setting smart social media goals and measuring your progress according to those metrics that matter to your bottom line, your content will gain traction online and the more you post content that performs favorably among your audience, the more you can use that traction to gain momentum that will lead to more business.