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How to Use Instagram and Facebook For E-commerce

Lesson 51 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

How to Use Instagram and Facebook For E-commerce

Lesson 51 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

51. How to Use Instagram and Facebook For E-commerce

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

How to Use Instagram and Facebook For E-commerce

do you know that you can leverage your facebook page to make a shop. Herbal online storefront. Using built in features like Shopify and commerce hub. You can build an e commerce business directly in facebook by converting facebook likes into customers. Once you set up your store you can list products for sale allowing facebook users to buy from you without ever leaving your page to set up your store on your facebook business page, click more to the left of the blue promote button near the top center of your page. Click edit tabs, scroll down until you see shop click the button so it's marked blue and then drag it up so it's near the top of the list by clicking your mouse and holding down on the six dots on the left side. Then go back to your page. Refresh it and you should see the shop button listed click shop and you'll come to a page with a big box in the center that says set up. Shop click on, go to Commerce Manager at the bottom of that box and you'll come to another page where you...

can start adding products on this page. You can set up your shop via your website or your facebook or instagram account or by messaging your business from an item's detail page. If you scroll down on this page you will see that you can also set up your shop for a partner platform or an api such as Shopify. Once you set up your facebook storefront the way that you want you can take advantage of the many great tools facebook gives you and start selling after you set up your store on your facebook page you can promote your products or services with organic posts and paid ads. You can share your products or services by creating a post and sharing it on your facebook page profile or in a group. The best part is you do not need to worry about integrating a third party link since facebook wants to keep traffic on their site because of facebook's pay to play business model, you want to boost product post to reach more users. You should set aside a monthly facebook ads budget within your marketing budget starting with $10 per day or $300 per month. Also you will want to add tracking pixels to your website to ensure that your ads reach potential customers most likely by facebook will target those visitors who visit facebook. Right after visiting your site, you can set up tracking pixels in facebook ads manager or by going to the product catalog manager tool