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How Often You Should Post on Social Media

Lesson 5 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

How Often You Should Post on Social Media

Lesson 5 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

5. How Often You Should Post on Social Media

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

How Often You Should Post on Social Media

because social media is always on keeping a consistent content schedule is important. You need to post on a consistent basis so you remain relevant and top of mind to your followers. You also need to check in on your social media accounts regularly to make sure that your content is performing well and you are getting the engagement that you desire before you start posting content, you will want to create inventory of assets. Your inventory should include your native content and user generated content. Your native content is content that you yourself post while user generated content is content that your followers create that you can use to promote on your own channels. Your content should include a mix of blog posts, open ended questions which are thought provoking videos and also stories though the trick is to mix up the content you post so your audience keeps engaging with you that way you're not just creating digital noise Rather you're giving your audience a reason to continue cons...

uming your content because each social networks algorithms vary as well as users on each platform, consumers content also varies each channel requires its own strategy. For example when posting on twitter, consider that they display content posted to their platform chronologically in real time facebook and instagram posts however, appearing users feeds based on relevance and engagement, whichever social network you post on. Remember that your content has a shelf life with a quick expiration date and the shelf life of your content depends on if and how often people engage with whatever you post online you want to keep your community engaged by treating every post as a mini marketing campaign if you want to know what to do in between posts, reinforce stories, leverage tools like instagram stories, facebook stories and even twitter chats. These tools and more will help keep you top of mind with your audience without the need to post fresh content every hour exercise every month. You want to create content calendar for the next days with time dedicated for engaging. You want to set aside an hour every day to engage with your audience. That means replying to direct messages, retweeting and sharing user generated content and engaging with people who engage with you while you cannot build your business or your personal brand without an audience is even more important that you create quality engagement. You do not want to just grow an audience for the sake of having an audience. Rather you want to build a dedicated audience that will engage with you.