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Become an Influential Personal Brand by Sharing Stories

Lesson 7 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Become an Influential Personal Brand by Sharing Stories

Lesson 7 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

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Lesson Info

7. Become an Influential Personal Brand by Sharing Stories

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Become an Influential Personal Brand by Sharing Stories

while using storytelling to brand yourself as a newer form of content. Marketing allows users to see individuals and corporations as real or relatable. It also takes away from the need to post professional looking content, which has led to many users growing tired of seeing content that seems like an advertisement. The storytelling form of social media was made popular by social networks like Snapchat instagram as well as Youtube personalities. Those platforms allow users to create content without the hassle of a professional producer so they can become the star of their own reality series when creating stories you want to think less about the platform and more about the message you want to convey. Social networks usually only display stories for 24 hours, which means they should be short, attention grabbing and drive users to take a specific action. Here's a storytelling checklist. What is the objective of the story that you're trying to tell is to raise money to build awareness, buil...

d community. You want people to hang onto a hook, pick your channel. What's the channel that will give you the biggest return meaning you have access to the most people select your storytellers, who are they are they employees, fans, donors storyboard your content. Your stories should have a beginning a middle and an end. Your story should also bring people on the natural progression of what you're doing and and your story with the call to action community is King. Remember that if you don't have a community, you don't have an audience watching. Also spend more time having conversations than posting content. Daily conversations is a form of content marketing. Take viewers behind the scenes, draw people in with your storytelling and create a natural progression of what you're doing. Ask your community to share or take action. It needs to be less about identifying influencers and more about creating influencers of your own, remember to own the screen and have fun, become a digital savage when thinking about creating stories for corporations or businesses. One idea is to create stories that revolve around the launch of a product. You can record a product demo, do a day in the life of using Snapchat or instagram stories or get influencers who are compensated for taking over your brand account.