Engage Influencers, Brand Advocates, and Customers of Competitors
while it is good to have hope, hope is not measurable or actionable, which is why you need to be realistic about the content that you post. The greatest competitive advantage social media offers you is the ability to listen listening to what your audience says about your company competition and the industry is critical to the success of your business. Think about how many more clients you could get. If you run a google search for people who need your product or service by using instagram or twitter, you can do a quick search for who is speaking about any company, service or product or brand by searching for related hashtags, the company or brand name or the service or product. One example of this is if you are a freelance digital marketing professional looking for potential clients, you would want to search for hashtags like marketing help on instagram or twitter. You can also search for phrases like need marketing help or looking to hire digital marketer because there is no governing ...
body telling you who you can or cannot engage with or how you can engage with them. Social media is the Wild Wild West. You can engage with anyone, including people who are speaking about your competition when you know what's said about your competition. You can use the opportunity to engage with people who speak negatively about your competition. Think of those people as potential customers and engage with them. You also want to make sure that you respond to all comments, reviews and mentions of your brand as close to real time as possible, so your competition doesn't reach them before you do Now. Here's some questions to ask yourself about who is influential to your brand, One who is an influencer for your company. Do they have thousands of followers? And do they speak to the target demographic that you're trying to sell to? Is an employee of your company and influencer already, and are one or more of your customers influential to others that you're trying to reach? Just like them. When you think about someone who is influential to your business, do not necessarily think only about someone who has a lot of followers or is famous online, For example, a customer who speaks well of your business organically without compensation can be influential. You want to engage with whomever you deem influential to your business. Those people will be most likely to endorse your company or services in their social media, posts, blogs, or other written content. Those super fans are also the people you can ask to post pictures or create video testimonials.