Skip to main content

Engage Influencers, Brand Advocates, and Customers of Competitors

Lesson 4 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

Engage Influencers, Brand Advocates, and Customers of Competitors

Lesson 4 from: Social Media: Build Engagement Across Top Platforms

Carlos Gil

buy this class

$00

$00
Sale Ends Soon!

starting under

$13/month*

Unlock this classplus 2000+ more >

Lesson Info

4. Engage Influencers, Brand Advocates, and Customers of Competitors

Lessons

Class Trailer

Chapter 1: Course Introduction

1

Class Introduction

03:27
2

Making Your Content go Viral

03:29
3

4 Pillars of Social Media Strategy

03:58
4

Engage Influencers, Brand Advocates, and Customers of Competitors

02:23
5

How Often You Should Post on Social Media

02:26
6

Personal Branding Must Have's to Build Your Influence

02:18
7

Become an Influential Personal Brand by Sharing Stories

02:18
8

Storytelling and Humanizing Your Brand In The Age of AI and Robots

03:15
9

What Does Your Content Say About Your Brand

01:17
10

Recap Video

01:25
11

Quiz - Chapter 1

Chapter 2: Social Media Tips

12

Chapter Introduction

01:58
13

Become an Industry Authority on LinkedIn

03:14
14

Build Your Personal Brand by Optimizing Your LinkedIn Profile

03:33
15

How to Find Prospects on LinkedIn

01:56
16

Types of Content Facebook Favors

00:32
17

Strategies for Organic Facebook Reach

05:13
18

Build Your Presence on Twitter

02:41
19

Grow Your Youtube Channel

01:05
20

The Benefit of Using New Social Networking Sites

01:59
21

Recap Video

00:49
22

Quiz - Chapter 2

Chapter 3: Social Media Tools

23

Chapter Introduction

02:12
24

Agorapulse for Social Media Management

02:05
25

Optimize Your YouTube Channel with TubeBuddy

03:30
26

Discover Trending Topic Ideas with BuzzSumo

02:12
27

Make Animated GIFs with Giphy

01:47
28

Posting Long-Form Video Content on Instagram

01:48
29

Create a Podcast with Anchor

01:22
30

Recap Video

01:12
31

Quiz - Chapter 3

Chapter 4: Social Media Management

32

Chapter Introduction

00:59
33

How to Use Hashtags Effectively

03:17
34

Save Twitter Search Results for Prospecting

02:10
35

Engage "Missing" Facebook Fans

02:13
36

Strategies to Build Strong Engagement

03:20
37

Get Your First 10K YouTube Subscribers

02:48
38

Social Listening Strategies

02:23
39

Community Management Must-Have's

01:59
40

Growing Your Reach Through Advocacy

01:49
41

Recap Video

01:16
42

Quiz - Chapter 4

Chapter 5: Social Media ROI

43

Chapter Introduction

00:44
44

KPI's to Measure

04:07
45

Built-in Channel Analytics

03:47
46

How to Find Work as A Freelancer

03:44
47

Instagram Growth Hacks

04:52
48

Facebook Business Manager

01:07
49

Maximizing Facebook ROI with Ads

00:31
50

How to View YouTube Analytics

02:23
51

How to Use Instagram and Facebook For E-commerce

02:20
52

Recap Video

00:58
53

Bonus Lesson: How to Optimize Your Fiverr Seller Account

04:28
54

Bonus Lesson: Hire Fiverr Sellers

06:58
55

Quiz - Chapter 5

Chapter 6: Conclusion

56

Closing Video

03:06

Final Quiz

57

Final Quiz

Lesson Info

Engage Influencers, Brand Advocates, and Customers of Competitors

while it is good to have hope, hope is not measurable or actionable, which is why you need to be realistic about the content that you post. The greatest competitive advantage social media offers you is the ability to listen listening to what your audience says about your company competition and the industry is critical to the success of your business. Think about how many more clients you could get. If you run a google search for people who need your product or service by using instagram or twitter, you can do a quick search for who is speaking about any company, service or product or brand by searching for related hashtags, the company or brand name or the service or product. One example of this is if you are a freelance digital marketing professional looking for potential clients, you would want to search for hashtags like marketing help on instagram or twitter. You can also search for phrases like need marketing help or looking to hire digital marketer because there is no governing ...

body telling you who you can or cannot engage with or how you can engage with them. Social media is the Wild Wild West. You can engage with anyone, including people who are speaking about your competition when you know what's said about your competition. You can use the opportunity to engage with people who speak negatively about your competition. Think of those people as potential customers and engage with them. You also want to make sure that you respond to all comments, reviews and mentions of your brand as close to real time as possible, so your competition doesn't reach them before you do Now. Here's some questions to ask yourself about who is influential to your brand, One who is an influencer for your company. Do they have thousands of followers? And do they speak to the target demographic that you're trying to sell to? Is an employee of your company and influencer already, and are one or more of your customers influential to others that you're trying to reach? Just like them. When you think about someone who is influential to your business, do not necessarily think only about someone who has a lot of followers or is famous online, For example, a customer who speaks well of your business organically without compensation can be influential. You want to engage with whomever you deem influential to your business. Those people will be most likely to endorse your company or services in their social media, posts, blogs, or other written content. Those super fans are also the people you can ask to post pictures or create video testimonials.