Whoa. We've gone through so much together, you've settled on a strategy, created content and optimize your process and now it's time to figure out how it's all working out. That's right. It's time to look at the data. These paid social media management tools can provide really deep insights into the performance of your content, but if you don't have access to them or don't have budget for that, just don't worry. Facebook and instagram provide free analytics that can help you understand performance and continue to optimize your content.