Building a Brand
So with that, we're gonna move into branding. Are there any questions, kind of wrapping up that last section, before we move on? Who can tell me what a brand is? You can just shout out, what do you think is a brand?
Laying out expectations.
Laying out expectations?
A point of view.
Style. So brand today, is the entire experience of working with you. It can be made up of lots of little things, like a logo, or you know, your portfolio, but it's, literally, everything. It's someone's first interaction with your website, it's someone meeting you on the street, meeting you on set. It's someone talking to a friend that's met you and what they say about you. All those things go in to make up what brand is. And to build a brand, you have to know who you are and you have to have a vision. It's the same thing with your work. There shouldn't be a disconnect between you and your work and your brand. You don't wanna be c...
reating, you know, conceptual, quirky portraits and then have a brand that's targeting very traditional clients that don't want humor and don't want to do anything ... There's a disconnect there, that's not gonna work. So your brand needs to line up with who you are and with your work. So think about who are your customers, who are they currently and who do you wanna be working with? How are you gonna reach those people? What do you want to mean to your customers? What do you want them to think about you for? Or why do you want them to come to you? What's the experience that you want them to have? How do you want them to feel when they see your work? These are all things, and you can go on and on and on, but you have to be intentional, again, just like we talked about with creating work. When it comes to building your brand, you need to be intentional about thinking about these kinds of things, so that you can make informed decisions. It's not your whole brand, visual identity, but it is a part and it is an important part. I think it used to be that people thought a logo was a brand, and that maybe was. But today, again, it's about the experience, the entire experience. But we have to start somewhere, so we'll start with visual identity, because I think this is one of the first things that photographers should be thinking about. And it's a good place to break into this conversation.