4. Video Capabilities
Video is so in these days. Everybody's doing video on Facebook. Facebook actually gives preference to video in the news feed, believe it or not. So, being able to shoot incredible videos on your iPhone is half the fun and of course, it creates those moving memories with your family and your friends. And that's reality, right? So, the Apple iPhone 7 and 7 Plus has come out with anti-flicker capability. Have you ever taken a video of your TV screen, or your computer screen, or in fluorescent lights, and you see that weird shake, flicker, the screen moves at this really weird rate and it does not look like reality? That's flickering. And there's certain lights that actually, because the way the light pulses and emits its frequency, it doesn't sync up and match with the frame rate of video, so that's why you see the flicker. Well now, the Apple iPhone 7 has come out with an anti-flickering technology. So that means, no matter what light you're shooting in, especially when you're shooting v...
ideo, it's not going to do that awkward, ugly flicker, which is a huge thing because now, all of a sudden, your videos look better in any kind of lighting condition. So, to demonstrate that, we're going to go ahead and take a quick video. Now, just a tip here and there. Make sure that when you shoot a video, you're holding the camera horizontal for Pete's sake. I see so many people shooting videos like this. And while yeah, that seems natural because the button, the red button to actually take the video is down low, it doesn't work for the actual way you're going to present the video. Have you ever seen a vertical TV? I don't think so. Always hold your video when you're shooting your camera, horizontal because that's how it's going to look best when you're actually taking the video and when you're presenting the video, not only in social media but also on a television where other people can enjoy it. So, tip number one, hold that video camera horizontal no matter what. That's a basic video rule and everyone should follow it. So before you shoot any video, make sure you go into your settings of your camera on your iPhone and make sure the video is actually set up the way you want it to be set up. So, go to your Utilities. I have it all put in my utilities but basically, it's your iPhone settings, okay? And then, you're going to go over to Camera and let's see, where is it? I have too many apps on here. Photos and Camera, okay? So then, what I want you to do is scroll down and you'll see, it has Record Video. If you click here, it'll ask you how you wanna record your video. You can either record it at 720 HD, 1080 at 30 frames per second, 1080 at 60 frames per second, or 4K at 30 frames per second. Julia, again, talk English to me. What that means basically is different quality levels of video. In other words, file size as well. So, if you shoot in 720 at 30 frames per second, your file size isn't going to be nearly as large as, say for example, shooting at 4K at 30 frames per second. However, 4K is the new video technology. This means, you have the most data in your files, the most pixels, the most dynamic range. It's the highest quality video. Now, the frames per second, 30 frames per second is pretty standard. That's what is actually real-life movement. If you shoot at 60 frames per second, which is a faster speed, then that allows you to actually slow down the video later in slow motion and create some pretty cool video in slow motion. However, the camera app itself does have a slow motion feature, which is cool. Now, that's been around for a couple of versions of the iPhone so you've probably already played with it. But this just allows you to really set your frame rate if you want to. I keep mine at 4K at 30 frames per second. This gives me the most quality. But also keep in mind, I have the jacked-up iPhone, the biggest one with the biggest memory and the largest (inaudible), so I'm a tech junkie that way. So if you have a smaller capacity iPhone, you may want to consider shooting it 1080 at 30 frames per second or 720 just so your file sizes aren't so huge, okay? So that's how you set the frame rate and the quality of the video. Now, let's actually go into the video, into camera and start shooting some video. So I'm going to open up my camera app, pop up into video mode. Again, shooting horizontal, this is the classic, "I'm in a fancy restaurant and I want to show everybody where I am so I can post it on Instagram." Okay? My Insta story, right? Those are so popular these days. So, we're going to start shooting down low, do a cool zoom up. Get my camera crew. Oh, look at our fancy full restaurant. And there's our Insta story of us eating at a five-star joint. So while we're on the topic of video, let's also talk about things like Facebook Live, which has become so huge these days and of course, you see ads for it on television. Facebook really wants you to go live. As a matter of fact, they give preference to live broadcast in the news feed. So, if you go live on Facebook, what you're doing today is going to get broadcast more in the feed. And with that, video, optical image stabilization, and the new seven megapixel front camera, makes Facebook Live or going live that much better, that much higher quality. So we're going to do a quick test, a little promo for this class. So, to go live, the first thing you want to do is go to your Facebook feed. So this is my personal account. And really, just act like you're going to do a new post. So click on Post, and instead of going photo or video or just writing what's on your mind, go to Live Video, that second option down there. And what's going to happen is Facebook's going to ask you, "Okay, where do you want this to be broadcast?" I want this broadcast on the public. And then, it's asking me to describe my video. So I'm just going to say, "CreativeLive is coming. Join us for my new class on the Apple iPhone 7." Sweet. So I've wrote that in. Now, it's just a matter of flipping the camera, pressing that right hand, that little button up in the upper corner that flips the camera, and going live. Now, this is a situation when you can hold the camera upright in a vertical position, because Facebook, when it broadcasts your actual, live feed, it's putting it in a square. So it doesn't matter if it's horizontal or vertical when the camera goes . So, keep it vertical. It's a little bit easier. That makes it easier to navigate. And are you ready? We're going to go live. Three, two, one. Hi, everyone. I'm Julia Kelleher and right now, we are actually doing a live production promo at the CreativeLive studios in Seattle for my new, upcoming class. It's all about the iPhone, taking amazing pictures with your new Apple iPhone 7 and 7 Plus. So, I'm here live on my 7 Plus, showing you all the new features. We're going to talk about the hidden things inside the phone that'll help you take better images, all the new tech specs and stuff that's cool with the Apple iPhone 7 and the 7 Plus, including the new portrait feature. So, I'm going to flip the camera around. Here's my crew taping me. Yes, we are doing a promo. There's Cathy, my producer and all this fun crew. They're shooting and I just want you to know that this class airs live on Thursday, where we'll be introing and promoting it. Everyone should come have a look because remember, there is a creator in all of us. There we go. And it actually starts, it ends your live video. It processes it. And then, you have the opportunity to post it, so I'll go ahead and post this on my news feed. And voila, there is my Facebook Live promoting this class. And hopefully, everyone will come watch. We'll see.
Ratings and Reviews
Julia Kelleher does a super great job in this class of relating to her audience. Her information doesn't presume prior knowledge. She breaks down technical information in a way that makes the viewers feel smart. She assumes an intelligent, artistically-minded viewer, which is a great, positive quality. Kelleher's review of the iPhone 7 and 7+ is in depth.. Every point is demonstrated on camera. I had my camera out in order to follow along and feel that I learned a lot, even though I thought I had all this down. This course offers a lot of value, and I highly recommend it to anyone wanting to take better photographs with their Apple iPhone 7 or 7+.
This is awesome! Not only does Julia teach how to use the iPhone 7/7+ to take great pics, but also video (and even a live Facebook Live demo) which is applicable for personal and business! Talk about how to promote yourself! This class makes me feel more equipped to succeed in business! And get my pics off my phone and into my life! Thanks Julia! You've done it again!