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Chapter 2 Introduction

Lesson 2 from: Video Content Creation: Produce and Publish Videos that Get Views

Chris Hau

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Lesson Info

2. Chapter 2 Introduction

Lessons

Class Trailer

Chapter 1. Intro

1

Class Introduction

02:46

Chapter 2. Developing Your Idea

2

Chapter 2 Introduction

00:38
3

Choosing the Best Platform For Your Vision

02:55
4

What is a Project Brief?

01:02
5

How to Use a Project Brief

00:47
6

Foundational Pre-Production Documents

02:18
7

Unpacking Real World Examples

01:49
8

Chapter Two Recap

00:40

Chapter 3. The 6 Key Elements of a Great Video

9

Intro to Practical Storytelling Components

01:07
10

Element One: Content (Visuals & Interviews)

05:08
11

Element Two: Graphics/VFX

02:09
12

Element Three: Call to Action

01:31
13

Element Four: Voice Over

03:37
14

Element Five: Sound & Music

02:08
15

Element Six: Editing & Color Correction

03:14
16

Bringing it Together with an Intro and Outro

02:00
17

Chapter Three Recap

00:42

Chapter 4. Introduction to Storytelling Tools

18

Introduction to Storytelling Tools

00:26
19

Introduction to Gear

01:24
20

Building Your Kit

00:51
21

Choosing Your Camera

04:41
22

Supporting Your Camera

02:44
23

Lighting Equipment Basics

02:22
24

Sound & Microphone Basics

04:13
25

Chapter Four Recap

00:30

Chapter 5. Introduction to Shooting a Video

26

Introduction to Shooting a Video

00:42
27

The Camera

00:36
28

Exposure Triangle

06:50
29

White Balance

02:15
30

Frame Rates

01:39
31

Framing

04:31
32

Basic Lighting

02:00
33

Recording Sounds

05:15
34

Conducting an Interview

02:49
35

Recording Voice Over

01:30
36

Chapter Five Recap

00:44

Chapter 6. Setting Up to Shoot Your Video

37

Setting Up to Shoot Your Video Shoot

02:58
38

Framing Your Shots

02:31
39

Working With Light

10:28
40

Working With Sound

07:34
41

Pro Video Tips

02:16

Chapter 7. The Art of Editing

42

The Art of Editing

00:27
43

Understanding Shots and Pacing

02:08
44

Seven Step Editing Process

03:15
45

Bringing the Elements Together

02:52
46

Shooting for Edit and Exporting Tips

03:22
47

Using Fiverr Talent for Your Edit

01:49
48

Chapter Seven Recap

00:46

Chapter 8. Introduction to Video Marketing

49

Introduction to Video Marketing

00:48
50

How to Get Eyes on Your Videos

04:02
51

How to Name Your Video for Conversion

03:01
52

Video SEO Explained

01:56
53

Email List

01:52
54

Chapter Eight Recap

01:26

Lesson Info

Chapter 2 Introduction

When you're planning on introducing video content into your social media marketing strategy, diving right into shooting your video can end up in low quality content that isn't targeted to your audience, and ultimately, doesn't perform well. Now, video production has three major phases, including pre-production where you plan out every element of your video. Production, where you shoot your video. And then there's post-production, where you edit your footage and put in all the final touches to make your video stand out. In this chapter, we'll look at some professional strategies on how to develop your ideas, starting with how to dissect a content brief, and then moving onto the essential elements of pre-production.

Class Materials

Bonus Materials with Purchase

Breakdown Sheet.pdf
Call Sheet.pdf
Shot List Sheet.pdf
Two Column Script.pdf
Video Questionnaire/ Video Brief.pdf

Ratings and Reviews

a Creativelive Student
 

Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.

Student Work

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