Element Five: Sound & Music
Lesson 14 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Element Five: Sound & Music
Lesson 14 from: Video Content Creation: Produce and Publish Videos that Get ViewsChris Hau
Lessons
Chapter 1. Intro
1Class Introduction
02:46Chapter 2. Developing Your Idea
2Chapter 2 Introduction
00:38 3Choosing the Best Platform For Your Vision
02:55 4What is a Project Brief?
01:02 5How to Use a Project Brief
00:47 6Foundational Pre-Production Documents
02:18Unpacking Real World Examples
01:49 8Chapter Two Recap
00:40Chapter 3. The 6 Key Elements of a Great Video
9Intro to Practical Storytelling Components
01:07 10Element One: Content (Visuals & Interviews)
05:08 11Element Two: Graphics/VFX
02:09 12Element Three: Call to Action
01:31 13Element Four: Voice Over
03:37 14Element Five: Sound & Music
02:08 15Element Six: Editing & Color Correction
03:14 16Bringing it Together with an Intro and Outro
02:00 17Chapter Three Recap
00:42Chapter 4. Introduction to Storytelling Tools
18Introduction to Storytelling Tools
00:26 19Introduction to Gear
01:24 20Building Your Kit
00:51 21Choosing Your Camera
04:41 22Supporting Your Camera
02:44 23Lighting Equipment Basics
02:22 24Sound & Microphone Basics
04:13 25Chapter Four Recap
00:30Chapter 5. Introduction to Shooting a Video
26Introduction to Shooting a Video
00:42 27The Camera
00:36 28Exposure Triangle
06:50 29White Balance
02:15 30Frame Rates
01:39 31Framing
04:31 32Basic Lighting
02:00 33Recording Sounds
05:15 34Conducting an Interview
02:49 35Recording Voice Over
01:30 36Chapter Five Recap
00:44Chapter 6. Setting Up to Shoot Your Video
37Setting Up to Shoot Your Video Shoot
02:58 38Framing Your Shots
02:31 39Working With Light
10:28 40Working With Sound
07:34 41Pro Video Tips
02:16Chapter 7. The Art of Editing
42The Art of Editing
00:27 43Understanding Shots and Pacing
02:08 44Seven Step Editing Process
03:15 45Bringing the Elements Together
02:52 46Shooting for Edit and Exporting Tips
03:22 47Using Fiverr Talent for Your Edit
01:49 48Chapter Seven Recap
00:46Chapter 8. Introduction to Video Marketing
49Introduction to Video Marketing
00:48 50How to Get Eyes on Your Videos
04:02 51How to Name Your Video for Conversion
03:01 52Video SEO Explained
01:56 53Email List
01:52 54Chapter Eight Recap
01:26Lesson Info
Element Five: Sound & Music
Another important storytelling component is music and sound and often overlooked is the profound impact that music and sound have on the tone of your video and how people engage with it. Now music informs the audience on how to feel in each scene. It can build tension, make you laugh, enhance visuals, and inspire people. Now, the key here is that sound fuels emotion and in the world of video this can make or break the effectiveness of our creations. This is why editors get so frustrated by clients when they want to change the music. It's because music sets the pace for the edits as editors often cut to the beat of a song. Here's a quick exercise. Put on any video, doesn't matter what it is and then in the middle of that video go ahead and click the mute button. Do it. How different is the experience without sound? Now think of that commercial or that video but with a completely different genre of music. How would that change the tone, the feeling or the impact? Now when choosing music ...
for your video you have to decide what you want the tone of the scene to be. Is this moment sad or is it uplifting? Something else to consider is the use of music with vocals or lyrics. If you have a voiceover or an interview it would be best to use music that doesn't have lyrics. This is so the interview or the voiceover don't clash with the lyrics that you hear in the song. Now this isn't directly related to storytelling but I'm gonna bring it up 'cause it's a very important part of the process when creating video. You can't just use any song, especially popular music. You need permission from the creator or the band to use that song in your final video. This is often referred to as a music license. When you're first starting out there are many websites that allow you to use royalty-free music. Now royalty-free means that you can use it without owning the copyright or paying royalties on a per-use basis. Now copyright-free means that the copyright itself has expired or a second party has acquired the right to use that work. There are plethora of websites where you can either get free or affordable music options for your videos. Some of my favorites include Epidemic Sound, Audiio with two Is, Musicbed and Artlist. Don't underestimate the power of a good soundtrack for your video.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
Ok, I really enjoyed this course but you should know it is a decent overview of what to do and in what order to do them. This is not going to show you HOW to do anything but it will show you WHAT you need to think about and how to approach a production in a professional manner. Chris knows his stuff really well and everything is covered but it is just an overview. Well worth your time, especially if you are new to video but just do not think that he is going to show you how to do everything.