Build Community Relationships
So once you start giving and you're doing this, the final piece that you need to focus on is making your relationship personal, keeping it super, super strong. And we do that a lot of ways. We talked about how I deliver plaques for leagues to take that work away from them. It's something you don't have to deal with. Plus, I look better to you, I look better to the community, and I'm making contact. It's everybody wins. It's amazing, like it really is. Um the delivering the photos to the field, that's another easy one. It takes me like two days, and I get to connect with all of those people. And those people come in and buy. Um, offering to do re shoots for kids that don't like their pictures in the studio. That offer always exists. There's no one else in my market who can or will do that. If you miss picture day for soccer, you just miss, you just aren't in the pictures. That's it. Nope, not with us. Then come on by the studio, we'll take their individual, we'll take your green screen ...
one, we'll pop 'em in the poster. We will not Photoshop them into the team for free. Um but offering that makes us more valuable to our community. It strengthens those bonds. Um, the, the coverage, the community stuff that we're shooting, all those videos that we showed you, and being able to adapt and pivot when we find out all of sudden that oh we don't want stills, we just want video. Of course I still shot stills, I did like 60 or 70. Um, good images that are gonna go out, 'cause we are doing both, but being able to adapt and work that out that makes me the guy. I gotta be their guy. Like as soon as I'm not meeting their requests, they start looking. It's like if you ever ask an account how are things? And they say fine, know that they are talking to someone else. They better love you. Better not just be fine. Fine is an invitation for them to work with someone else. Um, other things that we'll do too is uh my wife, just amazing baker. She's amazing at a lot of things. Um but she bakes and she cooks and she does all this stuff and she does Christmas as like our kitchen looks like it threw up sprinkles. It's everywhere. Um but we do all of these different kinds of cookies and all this stuff. And she buys all these little tins and of course she's thrifty so she's buying them in like July for a nickel. Um but we have all of these boxes of cookies and I make huge cookie assortments and I drive them to principals. And I hand them a Christmas card. Have a good Christmas. And we know these too and it's just even taking taking the interaction. One of the principals told me, "I love that you make this." He told us which cookies he likes. Guess what? He gets a ton of those every frickin' year. He gets a ton, and he loves it. And he looks forward to it. But it's not only photography's becoming more and more a commodity, and that's a harder battle to fight in volume. So we don't want people to shop us on price. We don't want people to just think that I'm just their photographer. I'm their friend, I'm their guy. That's, that's huge. And maintaining that uh is critical. So, I want you all to know, thank you so much. I respect you for taking your time to listen to this. I'm grateful for you. I appreciate it. Thank you.