Lessons
Class Introduction
01:04 2Choosing a Genre
09:18 3Perception vs. Reality
10:20 4Supply and Demand
10:14 5How to Turn Pro
09:47 6What it Takes to Survive
05:28 7Marketing 101
04:56 8Consolidate Your Brand
04:38Lesson Info
Class Introduction
(audience applause) Well I would say, because I love talking about the photo industry, and it's always fun. It's an ever-changing thing and, I think, even as pro photographers, we're constantly trying to figure out what's going on and what's changing, and how to adapt and move with all the changes that are happening. I'm definitely, these are just my opinions. Take that with a grain of salt. I'm in the adventure sports world, so, what I'm shooting might be different than you are and the clientele might be a little different. So, it just depends on what genre of photography you're in is whether or not all of this applies to you. But, to start off with here, I'm gonna kind of get into the grim reality of being a pro photographer because there's lots of people out there who really, you know, see the glamour, especially in my genre. They seem to think I'm traveling all over the world and taking pictures non-stop and see the glamour side of it and don't realize what's behind all that. So,...
I just want to like, deconstruct some of the myths.
Ratings and Reviews
Robin Sebastian
I think that Michael makes creatives take off their rosey sunglasses and see the business of professional photography as it really is. You might not want to hear everything that he says but he shares some very honest and important information here that people coming into the business should only ignore at their own peril. Established photographers are probably in full agreement with what he has said here. This class is a must watch for any aspiring pro photographer! Four thumbs up!!
Student Work
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