Do Your Homework
Do your homework, that's key. I've been talking about a lot of this stuff. Looking at a bunch of images, study your direct competition. How do you know what good is in your genre? You look at thousands upon thousands of images, and you form your own opinion of what you like and you don't like, that comes down to taste. But those people that are working at the top of their profession in whatever it is, music, photography, video, Hollywood, whatever, they got there for a reason. So you look at a huge variety of work, and that gives you a signal, that gives you a roadmap to what you're going for, in terms of your own work. Not that you're going to copy that, but it just gives you ideas, it gives you the level playing field that you know, well, okay, this is what I'm aiming for. And that's a huge part of marketing, is if you're in that playing field, or if you're very close to that playing field, there are plenty of jobs out there waiting for you, it's just, you have to go get them. And if...
you don't know what your competition are doing, then you don't necessarily know how you fit in. It's not like you have to know what they're doing, but it definitely helps. And if you're in contact, say you work for a photographer as an assistant, you've seen what they're doing, you don't necessarily go out and replicate that, but you know how things work in the industry. So, yeah, it's just smart business. I mean, if you're in the computer business, you look at what everybody else is doing.
Working as a pro photographer takes commitment, passion and tons of hard work. Many think pro photographers are on an extended vacation and happen to take a few photos while traveling the globe non-stop. While many photographers do travel quite a bit, and some go to exotic locations, the reality is quite different than the perception. In this 90-minute class we will discuss what it takes to be a pro photographer including how to perfect your craft, dial in your marketing, build a following and how to find clients that will hire you. By the end of this class you should have a level-headed, realistic view of what a photography career might entail.