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What it Takes to be a Professional Photographer

Lesson 11 of 17

Do Your Homework

Michael Clark

What it Takes to be a Professional Photographer

Michael Clark

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Lesson Info

11. Do Your Homework

Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:01:04
2 Choosing a Genre Duration:09:18
3 Perception vs. Reality Duration:10:20
4 Supply and Demand Duration:10:14
5 How to Turn Pro Duration:09:47
6 What it Takes to Survive Duration:05:28
7 Marketing 101 Duration:04:56
8 Consolidate Your Brand Duration:04:38
9 Build a Following Duration:04:30
10 Never Stop Learning Duration:01:21
11 Do Your Homework Duration:01:30
12 Get an Accountant Duration:01:11
13 Stay Up to Date Duration:01:39
14 Accept Risk Duration:01:42
15 Diversifying Your Income Duration:03:55
16 Be Professional Duration:01:55
17 Expand Your Business Duration:09:30

Lesson Info

Do Your Homework

Do your homework, that's key. I've been talking about a lot of this stuff. Looking at a bunch of images, study your direct competition. How do you know what good is in your genre? You look at thousands upon thousands of images, and you form your own opinion of what you like and you don't like, that comes down to taste. But those people that are working at the top of their profession in whatever it is, music, photography, video, Hollywood, whatever, they got there for a reason. So you look at a huge variety of work, and that gives you a signal, that gives you a roadmap to what you're going for, in terms of your own work. Not that you're going to copy that, but it just gives you ideas, it gives you the level playing field that you know, well, okay, this is what I'm aiming for. And that's a huge part of marketing, is if you're in that playing field, or if you're very close to that playing field, there are plenty of jobs out there waiting for you, it's just, you have to go get them. And if...

you don't know what your competition are doing, then you don't necessarily know how you fit in. It's not like you have to know what they're doing, but it definitely helps. And if you're in contact, say you work for a photographer as an assistant, you've seen what they're doing, you don't necessarily go out and replicate that, but you know how things work in the industry. So, yeah, it's just smart business. I mean, if you're in the computer business, you look at what everybody else is doing.

Class Description

Working as a pro photographer takes commitment, passion and tons of hard work. Many think pro photographers are on an extended vacation and happen to take a few photos while traveling the globe non-stop. While many photographers do travel quite a bit, and some go to exotic locations, the reality is quite different than the perception. In this 90-minute class we will discuss what it takes to be a pro photographer including how to perfect your craft, dial in your marketing, build a following and how to find clients that will hire you. By the end of this class you should have a level-headed, realistic view of what a photography career might entail.

Reviews

Robin Sebastian
 

I think that Michael makes creatives take off their rosey sunglasses and see the business of professional photography as it really is. You might not want to hear everything that he says but he shares some very honest and important information here that people coming into the business should only ignore at their own peril. Established photographers are probably in full agreement with what he has said here. This class is a must watch for any aspiring pro photographer! Four thumbs up!!