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What it Takes to be a Professional Photographer

Lesson 10 of 17

Never Stop Learning

Michael Clark

What it Takes to be a Professional Photographer

Michael Clark

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Lesson Info

10. Never Stop Learning

Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:01:04
2 Choosing a Genre Duration:09:18
3 Perception vs. Reality Duration:10:20
4 Supply and Demand Duration:10:14
5 How to Turn Pro Duration:09:47
6 What it Takes to Survive Duration:05:28
7 Marketing 101 Duration:04:56
8 Consolidate Your Brand Duration:04:38
9 Build a Following Duration:04:30
10 Never Stop Learning Duration:01:21
11 Do Your Homework Duration:01:30
12 Get an Accountant Duration:01:11
13 Stay Up to Date Duration:01:39
14 Accept Risk Duration:01:42
15 Diversifying Your Income Duration:03:55
16 Be Professional Duration:01:55
17 Expand Your Business Duration:09:30

Lesson Info

Never Stop Learning

Never stop learning has been one of my things. And I think in this day and age, never stop learning about pricing, how prices are changing. Every aspect of the industry, when we made the jump from film to digital, holy mackerel, that was terrifying for most of us, because there was like a year where I just hated digital 'cause I couldn't make it look like my film images. And now, 10 years later, 12 years later, we look back at our film images and cringe, so there's this transition, but in every way possible, things are gonna change, technology is gonna change, the clientele is gonna change, social media came on the scene and that was very terrifying and exciting for all of us, and depending on who you are and how open you are with your life, social media can be something you're really interested in, or hate with a passion. Sadly I'm pretty sure social media, if you wanna be a pro anything these days, as a freelancer, is a requirement to some degree, unless you're a professional athlete...

and you can say no, I'm not doing that. And it's kinda fun.

Class Description

Working as a pro photographer takes commitment, passion and tons of hard work. Many think pro photographers are on an extended vacation and happen to take a few photos while traveling the globe non-stop. While many photographers do travel quite a bit, and some go to exotic locations, the reality is quite different than the perception. In this 90-minute class we will discuss what it takes to be a pro photographer including how to perfect your craft, dial in your marketing, build a following and how to find clients that will hire you. By the end of this class you should have a level-headed, realistic view of what a photography career might entail.

Reviews

Robin Sebastian
 

I think that Michael makes creatives take off their rosey sunglasses and see the business of professional photography as it really is. You might not want to hear everything that he says but he shares some very honest and important information here that people coming into the business should only ignore at their own peril. Established photographers are probably in full agreement with what he has said here. This class is a must watch for any aspiring pro photographer! Four thumbs up!!