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What it Takes to be a Professional Photographer

Lesson 13 of 17

Stay Up to Date

Michael Clark

What it Takes to be a Professional Photographer

Michael Clark

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Lesson Info

13. Stay Up to Date

Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:01:04
2 Choosing a Genre Duration:09:18
3 Perception vs. Reality Duration:10:20
4 Supply and Demand Duration:10:14
5 How to Turn Pro Duration:09:47
6 What it Takes to Survive Duration:05:28
7 Marketing 101 Duration:04:56
8 Consolidate Your Brand Duration:04:38
9 Build a Following Duration:04:30
10 Never Stop Learning Duration:01:21
11 Do Your Homework Duration:01:30
12 Get an Accountant Duration:01:11
13 Stay Up to Date Duration:01:39
14 Accept Risk Duration:01:42
15 Diversifying Your Income Duration:03:55
16 Be Professional Duration:01:55
17 Expand Your Business Duration:09:30

Lesson Info

Stay Up to Date

Staying up to date on the industry, I've talked about this a little bit. Here are a few blogs that I look at pretty much everyday and there's probably a dozen other ones that I look at everyday that I'm in the office. Aphotoeditor.com, my friend Rob Haggart's website. Does everybody here know aphotoeditor.com? If you don't you should definitely check it out. He was the photo editor at Outside Magazine and Men's Journal, started this blog anonymously like a decade ago and it covers all different genres of photography. But he shows the industry from the art buyer, the photo editor's side of things, and it's a gold mine of information. It shows pricing, it has all kinds of jobs that have been shot and it shows the actual estimate with the client's name and some of the specifics blocked out. But all of the numbers are there. So you can see like, this guy did this job, or this person did that job, they made X amount of money. OK, now I kinda know where I am in the ballpark and this is stayi...

ng up to date in the industry, how do I know if I am still in the ballpark? That website is a huge asset. Photo District News is a pretty normal one, PDN, ASMP, the PhotoShelter blog, DPReview, that's more for technology not necessarily clients and stuff. Seth Godin's blog is a great marketing blog. Several of his books, if you haven't read The Purple Cow, read The Purple Cow immediately. Thanks Seth Godin.

Class Description

Working as a pro photographer takes commitment, passion and tons of hard work. Many think pro photographers are on an extended vacation and happen to take a few photos while traveling the globe non-stop. While many photographers do travel quite a bit, and some go to exotic locations, the reality is quite different than the perception. In this 90-minute class we will discuss what it takes to be a pro photographer including how to perfect your craft, dial in your marketing, build a following and how to find clients that will hire you. By the end of this class you should have a level-headed, realistic view of what a photography career might entail.

Reviews

Robin Sebastian
 

I think that Michael makes creatives take off their rosey sunglasses and see the business of professional photography as it really is. You might not want to hear everything that he says but he shares some very honest and important information here that people coming into the business should only ignore at their own peril. Established photographers are probably in full agreement with what he has said here. This class is a must watch for any aspiring pro photographer! Four thumbs up!!