11:15 am - Student Shoot: Next Two Students, Benetton Ad
Hi, my name is comey audio tour high up there already high katie hi kara okay right. Yeah. Okay, so I want so you guys look great I want tio get the energy like your the dress so you're representing your dress and give me some really fun exciting um uh maybe involved jumping and walking yeah ok is this working for this? Yes that's too that's still walking first on dancing like you just everyone don't let me see like when we see how you don't they're different different styles of dance I want to get fancy first and just so you know let's go dancing all right like you guys bouncing together um so like um from the time showed me like I want you all to do like same bouncing maybe just shaking and um fun just like whatever so what's ever popular where is in your mind and then maybe no moving face or head too much but I want to see you hey, I'm absolve it like more like shaking and like she's like, you know yeah, just something like the ankles just and I wanted to be medals all right? So jus...
t that same amazing you having really good music right now so you're in the movie you know, it's kind of easy tio comes with to keep dancing and I want to get energy and uh maybe not what and also when you like, you tend to smile a lot, which is great, but, um, trying their varied a bit and girls, wouldn't I know you might feel cheesy, but don't give up this looking at each other and it's got to be a little more relaxing a little more natural with the face and the smiling so if you're smiling, uh, every single shot, maybe bring it down to, like, more of a smile. That's gotta work, gotta work. Okay? Like, clear fifty more shots to do here. Keep dancing, get cross. Oh, yeah, yeah, yeah. That's good that's. Good. Okay, not too much hand. Just his movement. Nice. And katie, like, just putting her. She'll just appear like like that. And like girls like get nice. You let them out. You are? Yeah. Relax. Yeah, I got very good. Yeah. Laughing and having fun. I just got back to backs one video. But even that timing is good getting them waiting where they're keeping going because that energy's it's really, you shoot like this versus taking a slow time to shoot. They have time to set you lose the energy, but the way you're pacing his right now, as if you're very good to keep it going and find a great shot in that moment so I like you doing a lot just now it gets in the center and you guys switch and you just play with got a cross just a little bit like you know and keep moving on and give me energy like really fun and exciting come on good good katie really good nice get costa less miley knife yeah and like nice okay good so my sense shooting to just wait give me good so it's like I'm just hope nothing like like just like that maybe stuff from here and then and it right here all right let me let me see like yes just show just ford coming towards me just this one yeah like like a walking but one they will be exaggerated and having fun and just the body language of having fun that's ok tio and do work yeah let me see that see that practice a couple of times and then go back yet right there and keep and then krosa remembering not to lose pretty faces don't do like you know yeah history still look and feel pretty when you're posting confidence like I want to get really confidence and like fun all right go for it it's like you could just help keep hopping yeah faster more energy I mean yes good keep that's right that's right one job that happens just run in and get it right so you guys keep going we work around that later on now changed the head maybe yeah individual o r do that do that run keep hoping maybe put your hands up yeah down and the one most energy easily if there is an optimistic but it just I want my feet keep feeding same energy and more more and more and building up well and maybe when because I keep seeing that you're it's gotta try it you still want to be a sense of pretty so maybe coming in and hopping and giving different expressions um more variety okay so you invite this happens on a job very often so he pulled off for a second having practiced their lead while the assistance would work to get us back again so as a doing that they're still getting their timing together you bring him right back once it's done any use keeps going I oi having fun yeah go go all right people that's a little bit you guys starting to look off for it way want to look pretty so instead of going go okay okay so I that to my friend yeah all right one two three um not too much hand so it's blocking of the month customers face okay go thank you thank you thank you how you feeling question? I'm wondering just thinking over there ok, I try this she did it so you've got nowt seeing how difficult this can be. Yeah, it's not easy. Yeah, it's not easy, but the more you do it, the better you get at it. So this is like a good practice for you for throw you into the world stand right now into the lines didn't right now, but this is, uh what you'll be doing. We're starting work and fashion and beauty with multiple models one day doing a beauty campaign one day doing an editorial one day and it could be back to back to back. You kind of cast for all these jobs at the same time. It's very hectic, but a lot of fun at the same time. So, todd, come on up, man from texas, you capture more than usual, like because absolutely absolutely I shoot more in the situation that would if I had one model at a time, I shoot a lot more as I get the energy and I also want to shoot them moving fast. I can have time to sit, you get better shots as it's back to back to back, we were showing just now I like that pacing much more than having them go back two steps and then come back slow that way so I'm also as I'm shooting, aware of the jump and they are focusing on who's gonna be a great face that kind of guy who's going in the same things over over again I'll stop and talk that one person take any more of this more that you are not champing so how do you know who was facing a good question so just like if you're not chipping which is looking at the back of the camera when you shoot how do you know what the edges of each face you know the old fashioned way shot film we couldn't chip we had to feel it and look at each girl's face and it's happening same thing here you don't need to look at a monitor or the back of the camera to know what's happening you feel it you see it in the moment so as you're shooting usc each girl's face and paying attention to the energy and the clothing and the hand it's a lot to do but you must learn how to do it. Look at all the elements you're the director as photographer you are the director of everything you have a strong team around you hopefully that's making sure that all the lights are going off and the sets right and your focus is just making sure that they look good, that the government looks good that your client is happy so you're focused on making sure that each miles giving you what you want and if they aren't, you stop and have a small conversation and get them all in line it's a lot to do, but what you get together and do it over and over again becomes easier and easier, and you get hired mohr and more and more because you're running the set and producing the job. So this time to shoot that way, and also last year, I made a platform and this helps me have a platform. But that first video, I want the whole process of making the platform again. This makes it easier when you have that platform and their elevated. So you're shooting and make it look longer and leaner at the same time. So your show girls well, I'm todd. Katie care. Okay, well, um, let's, do step up just a little bit to this, martin. Ok. Um let's do fun and happy and pretend like you're maybe gossiping about some things and maybe some surprising things. Maybe she just said something kind of surprising and you all kind of go. Can you get with that? That give you some direction? All right. Go with no. Look at each other. Yeah, yes. Act like you're talking amongst yourselves and yeah, yeah just act natural look, you just gave him like a secret among themselves right to keep it real so they're going to want to fall back on deposing again along we're now don't revert back opposing so getting directors like that energy flowing when they're jumping and moving it's making them move right there's a lot of so even in this energy whether like having a sick between each other like giggling it should be just continually move rice saying way as if they were jumping all right nischelle hard all that um so let's keep going like we were but we're gonna have a little bit more energy and make giggle a little bit about it. Um keep kind of, you know, act surprise like she just said something really well, yeah, sorry it's good, but this is getting a little too cheesy and then you're like, you know more fashion is like you've got to be in more unison with each other. This it's really exaggerated looks more like a poster for a musical or it says it looked like a benetton ad so they need to just tone it down a little like maybe you could come in and be like this or like this but less of that ok it's the taking part also baking stuff it looks it step a little closer together little tithe laughter move your bodies around to like you guys could you know, just kind of wait to dance dance clear up for us kind of some more emotions to hold in our in our mind so that we don't look like water first surprise saying she was telling you something you didn't expect you were going to surprise us so how would you do it naturally if you're in starbucks talking to a friend's yeah, I mean it's just you're talking amongst yourselves it's not a but knowing that you're you're wearing benetton you're trying to look chic at the same time not drawing a lot of attention not wanting other people from starbucks to stare at you but it would be about condemn a chemistry in connection that you guys have snickering and you're not too far to the side just sort of about like that so it's like we're in line at a store somewhere where it could be that what here yeah turn around talking to each other wake something way your face so so just, you know angle you have just not as much yeah, but in be closer like you're kind of not quite whispering but I'm saying keeping it keeping it kind of got a little bit no, you've got to make it work, so if you have that little bit of space and you've got to look at her, it should be like this you don't have to do this to look at her you can just be like this or like this you know and yeah because you're also suddenly garment so you could be aware of your client's garment and she wants to sell himself five million of these tops and bottoms so she's got to see it and she's selling energy yes I'm having a great time but the energy makes you want to buy that top that bottom that skirt in those shoes I had your face wanted for your grace you yeah like you could see your face when you this but you turned a little bit from him this would just hear about right there and you could you could look this way not all of you but I want to just glancing around not necessarily straight at the camera across the way tony tony you were losing your life pulling too much it's great but maybe it's it would be more of like so I'm doing this and then that you want include her and more of like not it's a little more subtle ok ok in your class that will get you is you're shooting and she turns aside she can't see her face or garment you continue shooting class what why was he shooting wise shooting so you must be aware of everything all the time and it's not right you stop to make it right you are director it's all on you looking for second so it is not working try changing them up or we're gonna change the position you can you can go to outside swat well actually you to swap mmm actually can you go in here and you see what you get when you're little you that's getting close to the center they go like that and moving just a little bit yeah the same I don't don't look directly yeah and start that don't hide your yes yeah turning faces two frames all right all right take a break for a second and give you guys a break as well for a second so we can talk about what we just did thank you very much dot thank you very much thank you ladies thank you thank you thank you great pleasure thank you thank you so now you know this is not easy when you see it in the magazine it looks so beautiful it looks like it's so easy like I could do that and even when you were on the set as a photo assistant you're there seeing anything happened and it looks so easy until you get the job and then you see how much work it is this is not easy you to learn how to do this howto manage all those personalities egos looks she's like oh I'm not being shot more you know I want to be in the center oh no I won't be the center good manage all that and make your client happy. Who wants you to shoot twenty five shots a day and different outfits with a change just really fifty shots that's the reality and it's on you as clicking and you have everybody wanting to get your attention. I learned a long time ago on a celebrity shoot um shooting celebrity for the first time a male actor he's in tons of movies and came to the set and he said on a photo shoot, I have no idea what to do but you and every move in the world you act all the time he's a gem of a movie, you know I know my lines I know to hit my mark and what to say and to be another character I'm not being myself, I'm being somebody else on a photo shoot it's me and I don't know what to do so I said let's, go to some of your characters and I put him in character that all sudden he was shining he said, you know what? Thank you for that at the shooting say says actors like to be directed and same with models and they were all asking you guys, what do you want me to do? How should I move? What should I be this way? Should I jump ship? They all want direction from you and your client looking to see how you and direct them and the better job you do doing the directing the better she feels that she's getting her shots and the clouds look good the clothes look good and you keep working over and over and over again this stuff is hard it looks easy but it's hard doing a model test shoot is the easiest thing you ever do doing a model test shoot is the easiest thing you will ever do but doesn't make you a fashion photographer you're playing fashion this is the real deal so that get you ready to go into the real world of fashion and beauty so how'd you guys feel having to direct them being in the hot seat was that like for you it was interesting it was fun but it was interesting beirut oh yeah I definitely felt like I was just thrown in the deep end of the pool so like you try to tread water as quick like is a good crew may I like that and they feet if I have a music it's much more easier is this getting a move and just have fun and and like I was listening what you hamas other vice and I was amazed how model like they also think and uh um give photograph for the best and more variety and that looks like brady's I never seems like experience from all those so like all of them, although I walk with is a brand new so they're always wait until I say something so when I said like this they just keep doing this and I want to change but I don't want to lose the moment either, so but I was listening haha and she was like giving ah lots of variety and that was amazing this I loved it, I really enjoyed it obviously takes practice with the little tricks and little tips that you guys are giving but it's it's like a really nice teamwork, it just really feels like you're part of something with the models and when you heard I was giving the tape sounds like thinking myself could I haven't experienced model on every shoot it's like really really helpful for the models and to bring it all together safe that's very, very true and it is easier when you have music and consider vibe and that's why setting the atmosphere in studio before people come in is so very important and even there's some shoots well have a deejay on the shoot it makes a difference how you set the tone for the day, how the music goes up and down is a big part of it the music I play in the morning about having their breakfast and coffee and having to make up done is very different music I play when I'm shooting then we'll break for lunch again it changes again may come back sit it changes again and goes back up again. It sets the mood and the pace for the day and also like when he was talking about tests photography how easy it is how simple it is let's say he hired me for a test I came in, I have experience I can make that test look like it could be for a magazine or like with the agency was saying they want these tests to look as if a client doesn't know it's a test I mean, we're not talking about over styled hair and makeup, but if I come in experience and I'm posing and you get that great shot, your photography is going to shine so much stronger if the girl knows what she's supposed to be doing and you're giving a great direction because you don't want to have a shot where she looks scared, you might have the most perfect lighting the most perfect hair, the most perfect setting, the most perfect everything and then you get a girl that's awkward it's going to read and that's what the focus will be when it should be about the whole picture so these girls are light years from what they were when they first stepped up they've done amazing but it's going to take them a lot longer to kind of understand um, but it's, important for your pictures, you know, a model can make or break your image, you know you're always pulling something out. You're always pulling something out. He's, successful photographer is very good at pulling things out. Fashion, beauty porter, whomever any of its she's famous for pulling something out of somebody and get to do things they don't want to do. What can you get out of your pictures? Everybody? Is that same camera or the same cameras? Sony, canon, nikon, you had the same gear. Where else can you bring to the table making stand out from all the five billion other people who have cameras and lights or whatever houses like you? What can you do that's different than everybody else? When you figure out what that is, then you start working every single day with a special thing normally is, is that thing inside you that makes you love what you do and makes them feeling and how you communicate that.