Fundamentals of Photography
John Greengo
Tell powerful stories and make more money with photo albums
The digital revolution has made photography more accessible and more versatile, but the advent of digital photography has caused the art to lose its tangibility. There is something powerful about the story that a printed photo tells; those stories are particularly compelling when they are organized into an album. Andrew Funderburg has built a career on this belief. As a wedding photographer, Andrew shot in digital but found a passion for telling the story of the wedding through albums. His clients were ecstatic to have the experience of their wedding presented in a physical form, and were willing to pay well for them. Rediscover the magic and value of the printed photo. In this class, you’ll learn:
Fantastic class. This is one of the easiest classes I've attended because Andrew covered things at a great speed. He also promoted PhotoMechanic so big props for that! :)
I loved this class! I love Andrew's philosophy of storytelling through print and I see the importance of conveying this message to our photography clients. Thanks Andrew and Creative Live for a wonderful class!
Such a great class, I got so much out of it. Definitely love Andrew’s philosophy. He made me fall in love with printed images even more. Thank you!
I loved this. I loved hearing his philosophy about what he does, and he's quietly passionate about his work. This was a great class, and I'll be able to have those ideas in mind when I shoot, and (hopefully) have a better/quicker/smoother outcome in the end.
Fundy knows his stuff and lives for printed products. He knows more about business than most photographers and brings that knowledge into this class. Great class for those looking to increase their profits and give a better experience to their clients.
Having never sold an album in my life... i have gained the confidence and skill to add photo albums to my service offering. Special Plug.. Fundy software is by far the easiest and most professional option on the market (IMHO). Worth your time and the money to invest in this course!
I came into this class assuming I'd learn about designing and selling albums, but came away with so much more. I now have a deeper appreciation for both the importance of printed photographs and telling a story through the images I take. I left this class feeling energized and motivated about this and future wedding seasons!
A simple step by step explanation that added clarity to something that can become unnecessarily complex and scary. Fundy totally made this so desirable and so simple - awesome
In the digital age, selling albums to clients have changed dramatically. I want to change that viewpoint back to where it was before. Andrew Funderburg teaches how much a tangible print is valued more than any other form. This class is great for anyone who is looking to build albums to share your clients' story because it puts an entirely new perspective on the entire process from the day you meet your client to the delivery. There are so many tips that you can use to create the perfect album for your client, efficiently, and effectively. There are so many tips and tricks that Fundy teaches and I'm so ecstatic to put these tips to use. Thank you Fundy!
I love that this class reminded me that an image isn't really alive until it breaths. Fundy's passion for the print and final product is contagious and I can't wait to use what I learned to build albums that really tell my client's stories! Such an amazing course, with passion and tools for increased profitability!
This course exceeded my expectations. Fundy is so passionate in giving us tools to place more photo albums in the hands of future generations. We not only learned how to make more money selling albums but, more importantly, how to bring emotion and authenticity into your own discussions with clients to create these sales. So many times I've heard presenters push a certain product they are selling, and have minimal content, but that was far from the case in Fundy's class. Definitely worth purchasing to watch again and have access to all the bonus materials.
If you struggle with albums this class is for you! This class removed so many road blocks while creating vision and purpose for my old clients and future albums.
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