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Mastering Business Fundamentals

with Sal Cincotta

Trailer: Mastering Business Fundamentals with Sal Cincotta

In their previous course, award-winning husband-and-wife photographer duo Sal and Taylor Cincotta revealed their blueprint for running a successful portrait and wedding studio. Now, Sal and Taylor are back to teach you how to take your photography business from fledgling to booming.

During this 3-day course, you’ll learn how to scale your staffing, provide unparalleled customer service, price your products effectively, and create a powerful brand from your personal style.

Whether you’re a beginner, intermediate, or advanced photographer, this course will provide a provide an accessible playbook for taking your business to the next level.

Instructor

Sal Cincotta's picture

Sal Cincotta

Sal is an award winning photographer, author, and wppi platform speaker.

Sal is one of the most sought after business consultants in our industry, helping studios and photographers take their businesses to the next level.

In 2007, gross sales were less than $50k. Today, Salvatore Cincotta Photography ... more...

    • Bonus with purchase

      Model Release.docx
      Model Release.pdf
      SCP Wedding Contract.pdf
      SCP Wedding Copyright Release.doc
      SCP Wedding Copyright Release.pdf
      Initial Booking Email Templates and Call Scripts.pdf
      Initial Booking Workflow.pdf
      SCP 2013 Pricing Guide.pdf
      Top 10 Objections for Sales.pdf
      Mastering Business Fundamentals Keynote.pdf
  • Session 1 (13 Videos)

    • Day 1 Pre-Show
      20:40
      Day 1 Pre-Show
      HD | LOW
    • 9:00 am - Evolving Business through Innovation
      22:14
      9:00 am - Evolving Business through Innovation
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    • 9:30 am - Segment 1: Establishing Goals
      37:20
      9:30 am - Segment 1: Establishing Goals
      HD | LOW
    • 10:00 am - Establishing Goals: Advice for Beginners
      17:33
      10:00 am - Establishing Goals: Advice for Beginners
      HD | LOW
    • 10:30 am - Establishing Goals: Advice for Intermediates
      15:00
      10:30 am - Establishing Goals: Advice for Intermediates
      HD | LOW
    • 11:00 am - Establishing Goals: Advice for Established Businesses
      26:35
      11:00 am - Establishing Goals: Advice for Established Businesses
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    • 11:30 am - Segment 2: Specialist vs. Generalist
      41:33
      11:30 am - Segment 2: Specialist vs. Generalist
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    • 1:00 pm - Segment 3: Pricing & Packaging
      45:13
      1:00 pm - Segment 3: Pricing & Packaging
      HD | LOW
    • 1:45 pm - Shooting to Sell: Big Prints, Albums & Products
      23:58
      1:45 pm - Shooting to Sell: Big Prints, Albums & Products
      HD | LOW
    • 2:30 pm - Pricing: The Digital Negative Controversy
      26:28
      2:30 pm - Pricing: The Digital Negative Controversy
      HD | LOW
    • 3:00 pm - The Evolution of SCP's Pricing
      37:03
      3:00 pm - The Evolution of SCP's Pricing
      HD | LOW
    • 3:30 pm -  Student Q&A
      20:14
      3:30 pm - Student Q&A
      HD | LOW
    • Day 1 Wrap-Up
      01:12
      Day 1 Wrap-Up
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  • Session 2 (16 Videos)

    • Day 2 Pre-Show
      11:33
      Day 2 Pre-Show
      HD | LOW
    • 9:00 am - Overview of Today's Segments
      06:45
      9:00 am - Overview of Today's Segments
      HD | LOW
    • 9:15 am - Defining Your Style: Consistency is Key
      09:14
      9:15 am - Defining Your Style: Consistency is Key
      HD | LOW
    • 9:30 am - Defining Your Style: Advice for Newbies
      51:24
      9:30 am - Defining Your Style: Advice for Newbies
      HD | LOW
    • 10:15 am - Defining Your Style: Advice for Intermediate Studios
      14:01
      10:15 am - Defining Your Style: Advice for Intermediate Studios
      HD | LOW
    • 10:45 am - Defining Your Style: Advice for Established Studios
      23:51
      10:45 am - Defining Your Style: Advice for Established Studios
      HD | LOW
    • 11:15 am - Next Level: Medium Format
      11:23
      11:15 am - Next Level: Medium Format
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    • 11:30 am - Segment 2: Branding
      09:26
      11:30 am - Segment 2: Branding
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    • 11:45 am - Next Level Products
      21:04
      11:45 am - Next Level Products
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    • 1:00 pm - Marketing: The Other Half of Your Style
      06:05
      1:00 pm - Marketing: The Other Half of Your Style
      HD | LOW
    • 1:15 pm - Marketing for the Newbie Studio
      26:36
      1:15 pm - Marketing for the Newbie Studio
      HD | LOW
    • 1:30 pm - Marketing for the Intermediate Studio
      20:32
      1:30 pm - Marketing for the Intermediate Studio
      HD | LOW
    • 2:00 pm - Marketing for the Established Studio
      25:37
      2:00 pm - Marketing for the Established Studio
      HD | LOW
    • 2:30 pm - Networking: Who, What, When, Where and Why
      31:04
      2:30 pm - Networking: Who, What, When, Where and Why
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    • 3:15 pm - Customer Service
      49:06
      3:15 pm - Customer Service
      HD | LOW
    • Day 2 Wrap-Up
      05:36
      Day 2 Wrap-Up
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  • Session 3 (13 Videos)

    • Day 3 Pre-Show
      08:53
      Day 3 Pre-Show
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    • 9:00 am - Best Practices: Seniors & Families
      40:49
      9:00 am - Best Practices: Seniors & Families
      HD | LOW
    • 10:00 am - Best Practices: Babies, Glamour, Engagement & Wedding
      28:27
      10:00 am - Best Practices: Babies, Glamour, Engagement & Wedding
      HD | LOW
    • 10:15 am - Best Practices: Backing Up and Equipment
      12:46
      10:15 am - Best Practices: Backing Up and Equipment
      HD | LOW
    • 11:00 am - Best Practices: Sales
      42:20
      11:00 am - Best Practices: Sales
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    • 11:30 am - Best Practices: Post Production
      09:52
      11:30 am - Best Practices: Post Production
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    • 11:45 am - Training Plan
      13:22
      11:45 am - Training Plan
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    • 12:45 pm - Husband and Wife Teams
      1:15:34
      12:45 pm - Husband and Wife Teams
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    • 2:00 pm - Husband & Wife Teams: Stories from Facebook
      14:34
      2:00 pm - Husband & Wife Teams: Stories from Facebook
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    • 2:45 pm - Insourcing vs. Outsourcing
      14:15
      2:45 pm - Insourcing vs. Outsourcing
      HD | LOW
    • 3:00 pm - Business Types
      21:01
      3:00 pm - Business Types
      HD | LOW
    • 3:30 pm - Building Confidence
      17:25
      3:30 pm - Building Confidence
      HD | LOW
    • Day 3 Wrap-Up
      01:38
      Day 3 Wrap-Up
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