A Brand Called You

 

Lesson Info

Creating a Stellar Resume and Cover Letter

Let's talk a little bit about your resume. Resumes. I am of the mindset that simple is best. Now, this is a topic where a lot of people have a lot of different opinions. Some people think if you're a designer, it should be arty or crafty. I'm not one of them. I think that resumes should be black ink on white paper. Period. The end. No clip art, no icons, no little doodles, no handwritten things, no garnishes, flourishes, anything that makes it look like it's a resume from somebody that hasn't got stature. You want to take yourself seriously, and you want a serious resume. Somebody might tell you you want the resume to break away from the pack. I've never seen a pink resume actually do any good. I've never seen a resume with big icons on it or a photo of the person actually stand out from the pack. Those are usually the ones that go in the circular file. So, simple is better. No gimmicks. I'm not, now other people might tell you other things, you can listen to them if you want to. I hav...

e never seen a resume work that had any kind of gimmick on it. One page, unless you're 10 years into your career. In which case you can have more than one page. But if you are less than 10 years into your career, one page. Spell check. Everything about your resume needs to be perfect. If you're using M dashes, all the dashes should be M dashes. If you're using N dashes, use N. If you're using abbreviations, you shouldn't use some abbreviations and then not use other abbreviations. If you abbreviate September, you should also abbreviate January. You shouldn't abbreviate September if you are spelling out January. You want everything to be consistent. Your use of periods should be consistent. Your use of spacing should be consistent. The paper should be nice if you are actually handing it to someone. Please have a dignified email address. It's not SusieQ@aol.com anymore, okay? You'd be surprised at how many strange email addresses I see. And this is something that I also feel really strongly about. No filler. You don't need to put where you went to high school. You don't need to put your skills. If you're a designer, skills are table stains. Unless you have really, really unusual skills that no one else does. Skills in Adobe Photoshop are a given. A given. You do not need to call those out on your resume. You do not need to call out your interests. The only additional things that you can put on your resume are if you've won awards, or if you speak other languages. In which case you can say fluent in Russian and Portuguese. And that's it. There is nothing else. Skills, interests, objectives. No objectives. You don't need an objective. It's obvious if you're a designer, you want a design job. If you're a strategist, you want a strategy job. You're not going for a job in plumbing. Therefore you do not need to have an objective that states the obvious. They always sound hokey. They always sound heavy handed. You just want a clear, concise, articulate way of describing what it is you have done and are doing. And that's it. You want it printed on beautiful paper, and when you hand it to somebody, you hand it with pride, and you don't apologize for the dog ears or the smeared ink because you don't have any of that. It's always beautiful. And when you're sending it via email, it's the same way. You have a clear, concise subject line. You include your resume, and you have a very well written cover letter. This is where your objectives help. Whatever your objective was on your resume, you take that off your resume, and you put that into your cover letter. Anybody that's reading your cover letter, should come away from reading your cover letter thinking you are the wittiest, smartest, most interesting person on the planet. And it should take you a long time to write your cover letter. Because you really want to make it perfect. You wanna talk about why you're interested in them. And you want to do that in a way that no one has done before. You wanna make connections between their work, and your work in a way that shows that you have the right mentality and the synergies that make sense for you to be working there. You wanna be able to articulate what your benefit is without stating it or hammering it over the head of a person. So you wanna be clear, you wanna be concise, you wanna be articulate, you also wanna be witty. Imagine writing your profile on a dating site. That's sort of what it's like. You wanna come across as your optimal, best sense, with the most range, and the most potential for being the person that they want to hire. And it needs to be inspiring. And you need to have other people read it, and assess it, and give you all the possible criticism that you can get. Everybody in this room has to know a writer. Share it with a writer. Have them give you pointers. Shouldn't be overly personal, it shouldn't be overly gushing, you wanna get the right tone that people will take you seriously. And get that hmm response that you get when you articulate your mission statement.

It takes work to get the work you love. It takes knowing how to interview well, how to communicate flawlessly, how to articulate your own purpose and to simultaneously do this while facing tremendous rejection. Debbie Millman is one of the most influential design minds of our time; an author, educator, brand strategist, and founder and host of the acclaimed podcast Design Matters. In her class you'll learn how to:

  • Create a meaningful philosophy that will guide your career
  • Present yourself in meetings and interviews
  • Network and standout from your competition
  • Find discipline in your approach to work
  • Sell yourself with more confidence

Are you spending enough time on looking for, finding and working towards winning a great job? Are you doing everything you can—every single day—to stay in “career shape”? What else should you be doing?

Join Debbie and answer these questions you should be asking yourself...

 
 
 
 

Reviews

  • Personal branding fascinated me,and I was looking forward to this class. But when I tuned in, I caught one of the sessions toward the end instead of the beginning,and Debbie Milman was emphatically advising against opening a conversation with niceties, such as “How are you?” Or “Is now a good time for you?” You shouldn’t ask such questions, she said,b/c it wastes time and b/c you don’t really care. That turned me off. I have heard it before,but it wouldn’t be authentic for me to follow it. I do care. I decided to watch something else. Later, I tuned in briefly again,and she was emphasizing how meaningful it is if someone picks up your business card - a predictor of success with that person. Business cards are great, but I have piles of them that I never looked at after receiving.So the advice hit me as shallow,generic and off-base.I am sure Ms Milman has some great tips, but I chose to look elsewhere.
  • this class was a wonderful combination of personal values translating in a business context, plus very VERY practical advice on how to "win" jobs. Super practical while also incorporating big picture thinking. Debbie is just a gem, multifaceted, and such an authentic speaker who deeply cares about her students.
  • This is life changing course! And not just for designers but for EVERYONE who is going to WIN the dream job! Debbie is an amazing and inspiring educator. Her energy and excitement for the material is remarkable.