Develop and build successful remarketing campaigns inside Google AdWords.
Understand your website users from a psychological perspective.
Lay the foundation of your campaigns by planning your remarketing list in advance.
Use Google Tag Manager to track advanced audience characteristics.
Use Google Analytics to collect the right types of data on your website visitors.
Use advanced remarketing strategies like Dynamic Remarketing.
Run fully comprehensive campaigns using third-party platforms like AdRoll.
Expertly build your audiences with a range of professional tools.
BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.
WHAT YOU WILL LEARN:
What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
How to understand the digital marketing ecosystem and navigate ad exchanges
Use affinity audiences and in-market segments to enhance your campaigns
The basics of funnel-based segmentation / audience mapping
How to use the funnel and your website to develop your retargeting lists
The fundamentals of Google Analytics, Tag Manager and AdWords
How to build audiences with Google Analytics Audience Builder
How to build new remarketing lists in Google AdWords
WHO THIS CLASS IS FOR:
Small business owners and startups who want to convert more clients.
Ecommerce brands looking to increase online sales.
Agencies who want to increase their digital marketing offering.
In-house marketers who deal with strategy and expansion.
Lead-generation affiliate marketers.
Anyone wanting to start a career in digital marketing.
SEO specialists wanting to diversify their skillset.
Web programmers, designers, front end and full stack developers.
Freelancers and businesses already working with Ads.
Digital nomads looking for work that they can do from anywhere in the world.
Marketing managers and reps looking to elevate their existing skills.
All levels of experience.
ABOUT YOUR INSTRUCTOR:
Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.