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Ad Retargeting: Convert More Clients

Isaac Rudansky

Ad Retargeting: Convert More Clients

Isaac Rudansky

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Lessons

Class Trailer

Chapter 1: Welcome and Introduction

1

Welcome to the Retargeting Admasterclass

06:42
2

What Are Remarketing and Retargeting- Defining Our Objectives and Purpose

16:32

Chapter 2: The Digital Advertising Ecosystem: Understanding How Retargeting Works

3

The Digital Advertising Ecosystem - Part 1

12:52
4

The Digital Advertising Ecosystem - Part 2

10:28
5

Understanding Ad Exchanges and How They Work

19:39
6

What Remarketing Looks Like on the Inside

10:22
7

Quiz - Chapter 2

Chapter 3: Developing Your Remarketing and Retargeting Strategies

8

Audiences and Segments- The Foundation of Your Remarketing Strategy

07:11
9

Understanding Intent Signals and Visitor Engagement

11:47
10

Behavioral Characteristics - The Composition of Your Segments

14:59
11

Combining Characteristics - Infinite Possibilities

06:30
12

Characteristics That Matter to You - Your First Assignment

02:09
13

Quiz - Chapter 3

Chapter 4: Planning Your Retargeting Campaigns Like a Pro

14

Funnel Based Segmentation - Funnel Mapping

09:34
15

Funnel Based Segmentation - Using the Funnel to Develop Your Lists

13:40
16

Using Your Website to Plan Your Remarketing Lists

19:18
17

Mapping Your Ad Groups Using Your Lists and Values - Part 1

13:13
18

Mapping Your Ad Groups Using Your Lists and Values - Part 2

14:23
19

Quiz - Chapter 4

Chapter 5: Using Google Analytics to Develop and Build Your Audience Segments

20

Introduction to the Google Analytics Tag

04:52
21

Logging into Google Analytics Account & Retrieving Your Analytics Tracking Tag

04:08
22

Adding Your Google Analytics Tag to Your Website and Verifying That It's Working

13:00
23

Quiz - Chapter 5

Chapter 6:Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System

24

The Benefits of Using Google Tag Manager

09:32
25

Signing Into Your Google Tag Manager Account

07:40
26

Adding Your Basic Google Analytics Tag Through Google Tag Manager

11:23
27

Setting Up Custom Button and Link Click Tracking in Google Tag Manager

19:39
28

Adding Page Level Scroll Depth Tracking in Google Tag Manager

14:57
29

Adding Custom User Engagement Timers in Google Tag Manager

12:30
30

Adding Google Adwords Conversion Tracking Through Google Tag Manager

09:56
31

Setting Up Your Google Adwords Remarketing Tag Using Google Tag Manager

10:11
32

Quiz - Chapter 6

Chapter 7: Building Your Remarketing Audiences in Your Google Analytics Account

33

Linking Your Google Adwords and Google Analytics Accounts

09:54
34

Introduction to the Google Analytics Audience Builder

17:22
35

Building Remarketing Audiences in Google Analytics Based on URL Attributes

18:05
36

Developing Remarketing Audiences Using Your Adwords Campaigns and Adwords Data

22:15
37

Setting Up Goal Based Remarketing Audiences in Google Analytics

13:36
38

Setting Up Event Based Audiences Using the Google Analytics Display Builder

16:48
39

Importing Remarketing Audiences From the Google Analytics Solutions Gallery

11:03
40

Data Drilldown- Using Affinity Categories to Enhance Your Remarketing Campaigns

18:49
41

Data Drilldown - Using in-market Segments to Enhance Your Remarketing Audiences

12:26
42

Quiz - Chapter 7

Chapter 8:Introduction to Configuring Your Remarketing Campaigns in Google Adwords

43

How Google Analytics and Adwords Talk to Each Other

08:41
44

Importing Google Analytics Goals Into Adwords for Conversion Tracking

05:50
45

Viewing and Analyzing Google Analytics Remarketing Audiences in Google Adwords

14:19
46

Quiz - Chapter 8

Chapter 9: Using the Google Adwords Audience Builder to Build Your Retargeting Audiences

47

Introduction to Building Retargting Ads Lists in Google Adwords

05:11
48

Building New Remarketing lists inside Google AdWords Final

10:29
49

Using Custom Combinations to Effectively Sculpt Your Retargeting Ads Traffic

11:14
50

Quiz - Chapter 9

Conclusion

51

Conclusion

01:59

Final Quiz

52

Final Quiz

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Develop and build successful remarketing campaigns inside Google AdWords.
  • Understand your website users from a psychological perspective.
  • Lay the foundation of your campaigns by planning your remarketing list in advance.
  • Use Google Tag Manager to track advanced audience characteristics.
  • Use Google Analytics to collect the right types of data on your website visitors.
  • Use advanced remarketing strategies like Dynamic Remarketing.
  • Run fully comprehensive campaigns using third-party platforms like AdRoll.
  • Expertly build your audiences with a range of professional tools.
  • BONUS: Plug-and-play formula builder that will help you calculate all of the most essential KPIs that you need to manage, develop, and optimize your digital campaigns.

WHAT YOU WILL LEARN:

  • What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside
  • How to understand the digital marketing ecosystem and navigate ad exchanges
  • Use affinity audiences and in-market segments to enhance your campaigns
  • The basics of funnel-based segmentation / audience mapping
  • How to use the funnel and your website to develop your retargeting lists
  • The fundamentals of Google Analytics, Tag Manager and AdWords
  • How to build audiences with Google Analytics Audience Builder
  • How to build new remarketing lists in Google AdWords

WHO THIS CLASS IS FOR:

  • Small business owners and startups who want to convert more clients.
  • Ecommerce brands looking to increase online sales.
  • Agencies who want to increase their digital marketing offering.
  • In-house marketers who deal with strategy and expansion.
  • Lead-generation affiliate marketers.
  • Anyone wanting to start a career in digital marketing.
  • SEO specialists wanting to diversify their skillset.
  • Web programmers, designers, front end and full stack developers.
  • Freelancers and businesses already working with Ads.
  • Digital nomads looking for work that they can do from anywhere in the world.
  • Marketing managers and reps looking to elevate their existing skills.
  • Content Marketers.
  • All levels of experience.

ABOUT YOUR INSTRUCTOR:

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, Isaac Rudansky has helped over 900k students and has overseen millions of dollars in campaign spend.

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