Craft & Maker > Business > Build Your Holiday Marketing Plan

Build Your Holiday Marketing Plan

 

Build Your Holiday Marketing Plan

 

Class Description

Take advantage of seasonal excitement and market your products when people are buying! In Build Your Holiday Marketing Plan, Megan Auman will help you develop a reliable system for aligning yourself with the shopping seasons. 

Megan is an admired designer, maker, educator, and entrepreneur. In this class, she’ll show you how to build a marketing plan that feels authentic and energizing. You’ll learn how to: 

  • Create a step-by-step plan for holiday promotions and events 
  • Incorporate timely images and graphics into your marketing 
  • Set monthly, weekly, and daily action steps for a successful season 

You’ll find out how far out in advance you should communicate about your holiday promotions and develop a rhythm for keeping your customers informed without venturing into overkill. Megan will help you set solid goals and teach you how to develop a marketing plan tailored to meet them. 

If you continue to find yourself scrambling around the holidays and stressing about sales, Build Your Holiday Marketing Plan with Megan Auman is your opportunity to change that. You’ll learn how to build a sane and sustainable seasonal marketing plan that brings in those holiday sales – the smart way. 


Click here to download the Kickstart Your Profit Bonus Material.

Lessons

  1. Build Your Holiday Marketing Marketing Plan Intro
  2. The Holiday Landscapes
  3. Set Your Holiday Goals
  4. Align Your Marketing with the Holiday Buying Cycle

    There are 3 major players in the holiday buying cycle and business owners should be prepared to address each of them.

  5. Key Elements for Holiday Sales Success
  6. Importance of Email Capture
  7. On Point Product Photography
  8. Mobile Responsive Websites, SEO, & Wholesale
  9. Are You Ready for the Holidays?
  10. Social Media for Pre-Holiday Marketing
  11. Use Social Media to Increase Awareness
  12. Sales + Discounts: Should You or Shouldn't You
  13. Plan Your Holiday Promotions: What?
  14. Plan Your Holiday Promotions: Who?
  15. Plan Your Holiday Promotions: How?
  16. Plan Your Holiday Promotions: When?
  17. Create Your Monthy, Weekly, & Daily Action Plans
  18. Take Action Today

Reviews

Loralee
 

It was SO helpful to actually see Megan's (tentative) schedule for her marketing plan. It's great to see people who are makers and how they run their business rather than teaching what they 'would' do or 'could' do. Thanks Megan!