Build Your Holiday Marketing Plan

Megan Auman

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Lessons

Class Trailer

1 Build Your Holiday Marketing Marketing Plan Intro 05:17 2 The Holiday Landscapes 17:45 3 Set Your Holiday Goals 14:44 4 Align Your Marketing with the Holiday Buying Cycle 35:19 5 Key Elements for Holiday Sales Success 04:24 6 Importance of Email Capture 06:31 7 On Point Product Photography 06:15 8 Mobile Responsive Websites, SEO, & Wholesale 12:11

9 Are You Ready for the Holidays? 06:59 10 Social Media for Pre-Holiday Marketing 14:32 11 Use Social Media to Increase Awareness 25:46 12 Sales + Discounts: Should You or Shouldn't You 12:28 13 Plan Your Holiday Promotions: What? 27:06 14 Plan Your Holiday Promotions: Who? 14:49 15 Plan Your Holiday Promotions: How? 13:15 16 Plan Your Holiday Promotions: When? 19:01 17 Create Your Monthy, Weekly, & Daily Action Plans 48:40 18 Take Action Today 11:32

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Class Description

Take advantage of seasonal excitement and market your products when people are buying! In Build Your Holiday Marketing Plan, Megan Auman will help you develop a reliable system for aligning yourself with the shopping seasons.

Megan is an admired designer, maker, educator, and entrepreneur. In this class, she’ll show you how to build a marketing plan that feels authentic and energizing. You’ll learn how to:

Create a step-by-step plan for holiday promotions and events
Incorporate timely images and graphics into your marketing
Set monthly, weekly, and daily action steps for a successful season

You’ll find out how far out in advance you should communicate about your holiday promotions and develop a rhythm for keeping your customers informed without venturing into overkill. Megan will help you set solid goals and teach you how to develop a marketing plan tailored to meet them.

If you continue to find yourself scrambling around the holidays and stressing about sales, Build Your Holiday Marketing Plan with Megan Auman is your opportunity to change that. You’ll learn how to build a sane and sustainable seasonal marketing plan that brings in those holiday sales – the smart way.

Click here to download the Kickstart Your Profit Bonus Material.

Starting under

$13/month

Get access to this class +2000 more taught by the world's top experts

24/7 access via desktop, mobile, or TV
New classes added every month
Download lessons for offline viewing
Exclusive content for subscribers

Megan Auman

Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business. Her eponymous jewelry line is sold in stores across the US and online. Her designs have been featured in Design Sponge, Better Homes and Gardens, Cooking Light, and more. In 2009, Megan founded Designing an MBA to help designers and makers develop their business skills. Since then, she has created a number of successful e-courses, including Marketing for Makers, Wholesale Academy, and Do/Teach. She is a frequent speaker on pricing, wholesale, and business thinking for creatives.

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Reviews

Loralee

It was SO helpful to actually see Megan's (tentative) schedule for her marketing plan. It's great to see people who are makers and how they run their business rather than teaching what they 'would' do or 'could' do. Thanks Megan!