Building Your Family Portrait Business
Building Your Family Portrait Business
Class Description
You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.
You’ll learn:
- How to set your business structure with considerations for legal, insurance and taxes
- Social media and online marketing techniques
- How to understand and manage finances and sales
- Steps for building your own studio from scratch
Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.
Lessons
1I LOVE Photography and I Want to Make Money 2From Photographer to Business Owner 3Building Your Business To Fit The Life You Want 4Business Is Business 5Creating a Simple Business Plan - What To Know And What To Skip 6Branding And Identity 7Significance Of Constantly Marketing 8Social Media Marketing 9Internet Marketing 10Q&A 11Building Your Own Portrait Space 12Starting From Scratch - What Matters And What Doesn't 13Creating a Dedicated Shooting Space 14Studio Spaces Q&A 15Money Is A Good Thing 16Spending Your Money Strategically And Tactically 17Cash Flow 18Track Your Margins 19Understanding Loans 20Legal, Insurance, Tax 21Raising Your Prices 22Investing In This Business 23Money Q&A With Audience 24Intro To Websites 25Building And Launching A Website 26How To Use Your Website For Marketing 27Converting Viewers Into Customers 28How To Showcase Your Portfolio 29Website And Portfolio Critiques 30Getting Control Over Feeling Overwhelmed 31Developing A Workflow For Laser Sharp Focus 32Maximizing Productivity With Software And Applications 33The Benefits Of Mono Tasking 34Setting Expectations For The Shoot 35Live Shoot: Interacting with the Client During the Shoot 36A Sales Walkthrough 37Obstacles To Selling 38Common Challenges Q&A And Hot Seat 39The Most Common Challenges In Running A Portrait Business 40Handling Criticism 41Persistence and Grit in Running a Portrait BusinessReviews
a Creativelive Student
This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!
user-5731db
I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!
Dewitt Hardee
This is a great class. Tamara is such a great instructor and the subject matter is relevant and useful. Tamara is really the key, her personality seems like a ray of sunshine.