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Building Your Family Portrait Business

 

Building Your Family Portrait Business

 

Class Description

You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.

You’ll learn:

  • How to set your business structure with considerations for legal, insurance and taxes
  • Social media and online marketing techniques
  • How to understand and manage finances and sales
  • Steps for building your own studio from scratch

Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.

Lessons

  1. I LOVE Photography and I Want to Make Money
  2. From Photographer to Business Owner
  3. Building Your Business To Fit The Life You Want
  4. Business Is Business
  5. Creating a Simple Business Plan - What To Know And What To Skip
  6. Branding And Identity
  7. Significance Of Constantly Marketing
  8. Social Media Marketing
  9. Internet Marketing
  10. Q&A
  11. Building Your Own Portrait Space
  12. Starting From Scratch - What Matters And What Doesn't
  13. Creating a Dedicated Shooting Space
  14. Studio Spaces Q&A
  15. Money Is A Good Thing
  16. Spending Your Money Strategically And Tactically
  17. Cash Flow
  18. Track Your Margins
  19. Understanding Loans
  20. Legal, Insurance, Tax
  21. Raising Your Prices
  22. Investing In This Business
  23. Money Q&A With Audience
  24. Intro To Websites
  25. Building And Launching A Website
  26. How To Use Your Website For Marketing
  27. Converting Viewers Into Customers
  28. How To Showcase Your Portfolio
  29. Website And Portfolio Critiques
  30. Getting Control Over Feeling Overwhelmed
  31. Developing A Workflow For Laser Sharp Focus
  32. Maximizing Productivity With Software And Applications
  33. The Benefits Of Mono Tasking
  34. Setting Expectations For The Shoot
  35. Live Shoot: Interacting with the Client During the Shoot
  36. A Sales Walkthrough
  37. Obstacles To Selling
  38. Common Challenges Q&A And Hot Seat
  39. The Most Common Challenges In Running A Portrait Business
  40. Handling Criticism
  41. Persistence and Grit in Running a Portrait Business

Reviews

a Creativelive Student
 

This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!

user-5731db
 

I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!

Dewitt Hardee
 

This is a great class. Tamara is such a great instructor and the subject matter is relevant and useful. Tamara is really the key, her personality seems like a ray of sunshine.