Building Your Family Portrait Business

Class Description

You love photography. Now what? How do you transform your passion or hobby into a career? Nikon® Ambassador and children's portrait photographer Tamara Lackey will provide the steps and the courage to build your own portrait photography studio. She’ll cover the basics of developing a business plan, website essentials and creating a marketing plan.

You’ll learn:

How to set your business structure with considerations for legal, insurance and taxes
Social media and online marketing techniques
How to understand and manage finances and sales
Steps for building your own studio from scratch

Overcome the "I don't knows" with this incredible course that will give you the confidence to build and create your family portrait photography business.

Lessons

1I LOVE Photography and I Want to Make Money
2From Photographer to Business Owner
3Building Your Business To Fit The Life You Want
4Business Is Business
5Creating a Simple Business Plan - What To Know And What To Skip
6Branding And Identity
7Significance Of Constantly Marketing
8Social Media Marketing
9Internet Marketing
10Q&A
11Building Your Own Portrait Space
12Starting From Scratch - What Matters And What Doesn't
13Creating a Dedicated Shooting Space
14Studio Spaces Q&A
15Money Is A Good Thing
16Spending Your Money Strategically And Tactically
17Cash Flow
18Track Your Margins
19Understanding Loans
20Legal, Insurance, Tax
21Raising Your Prices
22Investing In This Business
23Money Q&A With Audience
24Intro To Websites
25Building And Launching A Website
26How To Use Your Website For Marketing
27Converting Viewers Into Customers
28How To Showcase Your Portfolio
29Website And Portfolio Critiques
30Getting Control Over Feeling Overwhelmed
31Developing A Workflow For Laser Sharp Focus
32Maximizing Productivity With Software And Applications
33The Benefits Of Mono Tasking
34Setting Expectations For The Shoot
35Live Shoot: Interacting with the Client During the Shoot
36A Sales Walkthrough
37Obstacles To Selling
38Common Challenges Q&A And Hot Seat
39The Most Common Challenges In Running A Portrait Business
40Handling Criticism
41Persistence and Grit in Running a Portrait Business

FOR ON-DEMAND ACCESS

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“

This course was fantastic. I learned more on what I need to improve and change in my business. I especially liked learning how she balances all the things in her life. She is a fantastic teacher who keeps you engaged throughout the course. Thank you creativelive and Tamara for producing such a great course!

“

I thoroughly enjoyed this class, Tamara Lackey is an amazing individual and trainer! I loved what she said about not letting ourselves be diminished by someone else's narrow view... This class touches on many business related topics, I had many "aha" moments and feel excited and committed to tackle various aspects of my business in small steps!! Thanks for sharing so much of you!!!

“

This is a great class. Tamara is such a great instructor and the subject matter is relevant and useful. Tamara is really the key, her personality seems like a ray of sunshine.