Building Your Online Marketing Machine for Photographers

Lindsay Adler, Robert Gordon

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Lessons

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1 Class Introduction 12:18

2 Guiding Principles 13:59

3 10 Online Marketing Essentials Part 1 36:06

4 10 Online Marketing Essentials Part 2 26:20

5 Building and Converting Your Audience 15:06

6 Creating Your SEO Strategy 28:58

7 Technical SEO 13:21

8 On-Page SEO 11:23

9 User Friendly Content 10:09

10 Content Marketing 17:52

11 Content Upgrades and Lead Magnets 29:14

12 E-mail Marketing 30:12

13 Facebook Paid Advertisements 16:26

14 Social Media for Photographers 18:00

15 Analytics 05:35

16 Case Studies 29:16

17 Final Thoughts 07:36

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Class Description

Marketing is important in every successful business. It’s important to set goals for what you want to get out of your marketing, but it’s even more important to find successful ways of implementing your strategy to reach those goals. Lindsay Adler along with her brand manager Robert Gordon join CreativeLive in helping you create your digital marketing machine. They’ll discuss the same actionable steps Lindsay has taken to grow her brand as a photographer, entrepreneur and author. You’ll learn:

Techniques for determining and converting your target audience
Strategies for building your community
Tips for building your following around your brand
Techniques for paid marketing strategies using online social
Social Media Marketing best practices that work today

This class is a must have for anyone who is eager to grow their audience, take the next steps in creating an online presence, and increase their profit.

Starting under

$13/month

Get access to this class +2000 more taught by the world's top experts

24/7 access via desktop, mobile, or TV
New classes added every month
Download lessons for offline viewing
Exclusive content for subscribers

Lindsay Adler

Fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer, educator, and Canon Explorer of Light. Based in New York City, her fashion editorials have appeared in numerous fashion and photography publications including Marie Claire, Elle, InStyle, Noise, Essence, Zink Magazine, Rangefinder, Professional Photographer and dozens more. As a photographic educator, she is one of the most sought after speakers internationally, teaching on the industry's largest platforms and most prestigious events.

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Robert Gordon

Robert Gordon is a digital marketer and branding strategist with a background in web and design. Working primarily in the photography and publishing industries, Robert has developed and grown marketing and digital media strategies for

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topics covered in this class

Reviews

Rajiv Chopra

This is a very good class indeed. Everyone needs a Robert, and Lindsay is definitely smart to have Robert with her. The combination, where she paints the big picture, and he gets into some of the nitty-gritty, is brilliant. They have two different styles, and they play off each other very well There is a wealth of information here, and enough tips for someone to explore further For me this is a very useful 'class'. I have built brands for companies, and other people, but never did focus on myself! So, this fits perfectly in what I was looking for. So, kudos to Lindsay and Robert. Or, should I say, 'Bravo'?!

Cindee Still

Wow! Being in the audience you could feel Lindsay's passion for her art. She is a fabulous speaker captivating the attention of her audience. She and Robert a wealth of information that they are sharing so others can succeed too. My mind was blown. I'm so glad I will have access to this class on my computer so I can digest the information in smaller chunks as I move my online business forward.

PETE

She is an amazing teacher. Gordon is brilliant. would love to see more of him. Just wish Lindsay would stop posing the whole time. she'd be just as beautiful without so much makeup, the heels, the hand on hip and angling herself the whole time. Another great class.