Pricing, Strategy & Business
Lesson 15 of 28
Pricing: Extras List
Pricing, Strategy & Business
Lesson 15 of 28
Pricing: Extras List
Lesson Info
Pricing: Extras List
Class Description
Join photographer and business expert Jared Bauman for an introduction to creating, running, and growing a successful photography business.
Throughout this class, Jared will break down the process of starting and running a successful photography business into clear, simple steps. You’ll develop a foundation for your business based on your unique skill set, values, and vision as a photographer. Jared will guide you through each stage of an effective consultation with a prospective client and teach you how to approach sales with confidence. He’ll also show you how to maximize your profit with effective pricing strategies. You’ll learn about the importance of a referral-driven client base and create marketing strategies for attracting and keeping the right client engaged with your brand.
Whether you’re just beginning to approach photography as a career or a long-time professional photographer looking to grow your brand, you’ll come away from this course with the inspiration and knowledge to create a business that’s just as dynamic as your photographs.
Lessons
- Introduction
- FreePreview: Defining Your Goals and Metrics
It is common to ignore goals after you set them. Setting metrics can make goal-setting a meaningful exercise.
- Goals and Metrics Q&A
- Assembling a Team and Insourcing vs. Outsourcing
- Creating a Company Manual
- Jared's Business History
- Print, Online, SEO and Social Media Marketing
- Vendor and Client Referrals
- Specialism with Guest Jeff Jochum
- Defining Yourself in Three Words
Reviews