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Areas of Content for Photographers

Lesson 4 from: Content Marketing for Photographers

Jared Bauman

Areas of Content for Photographers

Lesson 4 from: Content Marketing for Photographers

Jared Bauman

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Lesson Info

4. Areas of Content for Photographers


Class Trailer

Day 1


Introduction to Marketing, Old vs. New Models


Companies Doing Content Marketing Right


Defining Content Marketing


Areas of Content for Photographers


Laws of Content Marketing


Phases of Content Marketing


The Evergreen Nature of Content


The Client Referral Ladder


Building an Authentic Message


Content Marketing and Your Website


Creating a Blogging Strategy


Image Naming for SEO


Building Successful Blog Content


Blog Post Ideas for Content Marketing


Business Recipe and Recap


Day 1


Marketing with Facebook: Setup


Marketing with Facebook: Posting


Marketing with Facebook: Boosting and Advertising


Creating a Facebook Fan Page Demo


Building Guides for Content Marketing


Building the Content for Guides


Guide Creation Outline and Steps


Steps For Releasing a Guide


Why use Instagram and Pinterest for Marketing


Marketing and Instagram for Photographers


Using Hashtags on Instagram for Photographers


Common Instagram Mistakes


Marketing on Pinterest for Photographers


Marketing on Pinterest Q&A


Using Email for Content Marketing


Tips for Email Marketing


How to Launch an Email Campaign




Business Recipe Recap


Guide Critique: Newborns and Wedding Planning


Guide Critique: Better Pictures and Family Photography


Guide Critique: Adventure Wedding


Analyzing Facebook Results


Steps For Creating a Marketing Plan


Marketing Plan for Every Shoot


Marketing Plan: Weekly


Marketing Plan: Monthly


Marketing Plan: Yearly and Quarterly


Tools to Use to Execute Your Marketing Plan


Using Systems to Make Time For Marketing


The 90/10 Model for Making Time for Marketing


Client Communications


Marketing Systems Q&A


The 90/10 Model for Efficient Photography


The 90/10 Model for Efficient Content and Shortcuts


The 90/10 Model Q&A


Final Business Recipe Recap


Lesson Info

Areas of Content for Photographers

so let's talk about some different areas if it harbors can use content before we kind of go into the next segment learning how to use our content and learning how to structure in a way that actually creates that trust um there's a ton of ways I mean obviously your images so I put it top left and big your images are fantastic ways we've talked about this and I think everybody can get a good visual for this but let's keep talking about some other things videos I'm not talking about doing video at a wedding I'm talking about creating videos about your brand I'm talking about creating videos interviews interviews with other vendors other past couples not about how great you are about things that they can share to help your customer case studies text when I say text I mean not like texting them I mean the written word writing copy writing things that provide value and benefit that is an example of content that is what will go behind all your block post we talked about how guides are going t...

o be so helpful you know we talked about how guys can really change and create that brand trust that you know did they didn't even know they had that problem until you sent him that guy that solved their problem before they even knew they had it and you solved it in a way that made them love what you had to say um what do you know we talked about trip it that's a great example what are some other good examples just a couple weeks ago I saw a friend of my mouth my cala back from brand smash he posted article I saw on his facebook page and it was the things you need to know is a photographer about google's upcoming changes and I thought oh my gosh that's that's a great that's a wonderful way to love on photographers why because google's making changes in the next couple of weeks actually think it's pretty close and they're changing the way they do their album the way they rank their content and there's things about it that you need to know is the photographer but do you really want to go read through all of the google bylaws all of the junk behind all that all the techie ceo stuff well mike found a way to translate it into areas that photographers I need to know and understand that's a way to help your target market um I could go on and on but I think at this point if I probably great to take some questions and also to allow everybody else toe introduce themselves and I do want to hear what area of your business you're struggling the most within marketing and how you think content marketing could help maybe just at you know here we are now half in where do you think content marketing or this new different approach to marketing could help you guys out should we start here upload to start right here with our dear friend hi I am claire trautman and I'm the business side of travel photography I don't touch the camera carry a lighting here um and my current frustration is the way facebook reorganized everything about fifteen months ago because I was having a lot better traction then so that I can tell oh yeah ee say about you know I was very aware when it changes you know we're working around that trying to fill that hole back in great we're going to talk about that tomorrow that's awesome byron row huh my wife and I run a wedding photography business and I think one of the the biggest troubles for us is when you have so much so many things that you can use for marketing you got your website you get your block got twitter you got instrument there's so much and you're doing it all but how do you know what you're doing is affecting your business right and so how is it being quantified directly yeah that's great yeah it's so easy to do not know necessary which one to put most your time and effort into they're always changing all of them and so you know it's very common to be like man I feel like I'm spinning my wheels on several these platforms if not all of them great thanks for sharing we'll make sure we touched on that yeah hey I'm kimberly person and half of a long take photography here in seattle and I'm really looking to get out of this class more ways to create genuine copy and maybe some synonyms for amazing and exciting oh you see seven from the same problem which is I just shot my four hundred twenty of my life what do I say about it it doesn't use those same adjectives same yeah great okay well we'll talk about that blogging coming up later today right talk about that I'm barbara roser barbara roser photography twenty five years in the business already had like three different epiphanies I could go home now they have a month to do know my problem is is that twenty five years ago and up till about two thousand ten I'd say the whole relationship with the customer was verbal for me they come in I didn't review them you know chatty chatty personality I could tell them all their problems I could solve everything and everything you're saying we need to do with content I could do with some one to one and then the world changed and they don't have time to sit around and listen to me be jackie I have to solve their problem like you said before they have it and I haven't a clue how to do and it's funny even the very nature of the way as photographers hangout has changed I mean we used to get together in community gatherings once a month ten years ago and now we don't even do that because we don't have time it's so interesting how the world has changed I am the president of s pepe here and we can't get our members to come to a meeting you know we blame creative live but it really is true no one has the time so you have to learn how to intercept them in today's today's business climate which is different and changing and you know well contents a great way to solve that yeah because content will help you get in front of them in a way that they experienced in the way they experienced things in their in box on their phone you know through blog's through social media through the waves they consume media nowadays yeah great well thanks barbara hi I'm kim nola kim no photography um I would say probably my biggest issue is um finding the ideal clients for me so I'm still getting the people that want the under the two thousand that gets me clients that don't necessarily value or even understand my work level of work so great season that authentic message is going really great today for you that here they don't yeah katrina I know you dinner um has been in iran ps photography and video out of pio washington we mostly shoot weddings engagements in boudoir I think the area that I need the most help with is emailing and keeping relationships and utilizing past clients it's great that was the area that I really struggle with and failed the most abundant rvers and have learned a lot better now about that from my time she'd done it so well that'll be day two and in part of day three to because part of aa lot of this is building that right that system because it's one thing here's the thing about this is I haven't even got into but if we fall short if we do this great job blocking one year and then the next day we hit the skids on it it loses all the momentum that we got and so without that system we we're going to fall short at some point that's just what does that system helps kind of keep it going keep it dialed in if you wells

Class Materials

Free Downloads


Bonus Materials with Purchase

Jared Bauman - Youngrens E-mail
Jared Bauman - Guide Template How to Video.mp4
Jared Bauman - 10 Steps For Writing a Guide.pdf
Jared Bauman - 4 Most Important Pages Of Your Website.pdf
Jared Bauman - Guide Template Starter

Ratings and Reviews

Linda Jullyan

Love love love creative live! I have since passed on this fantastic learning environment to my friends! At this stage it's true I'm not a big purchaser not income flush just yet! But want to give feed back on 'content marketing for photographers and the presenter! Actually he's ok good sound information, clearly knows his stuff however my friends and I ditched it because this phrase 'loved on' which he seems to use A LOT! is very creepy, in fact it pretty much grabs our attention so much we keep missing what he's saying, the other one ' lean in' these seem so juvenile teenager like and especially the loved on.... Seriously sounds like a crude sex act! Put us off from buying the content! Shame because we need his help.


Wow - such a great class! I have heard Jared speak before (mostly on pricing), and I have to say, he really knows his Marketing! Absolutely loved the structure of the 3 days, and after each segment, I felt like I had so many actionable items to take and apply to my business. From social media tactics to solving clients' problems through guides to proper blogging strategies, there are so many new ways that I have learned to use content marketing to strengthen my business this year. Jared also found a way to take topics that are not as interesting, such as creating effective emails, and make it engaging for the entire segment! Such a talented speaker. Personally, I think it's great that Jared has small catch phrases such as "lean in" and "love on clients" - it makes him unique! Not only that, but his strategies WORK, so he can phrase ideas as he wants! :) This is definitely a course worth watching, regardless if you have been shooting for years or are just starting out!

a Creativelive Student

Since watching this course I have told not only my photographer friends about it, but many of my other friends who run their own businesses/organizations. This course can transfer to anyone who wants to learn from the best in marketing. All of the presenters were amazing and this course was WELL worth the money and then some. Thank you for sharing so much of your knowledge you have gained in your very successful business to help all of us succeed in ours!

Student Work