Business Recipe and Recap


Content Marketing for Photographers


Lesson Info

Business Recipe and Recap

um I I want to slowly bring us to a closed today so that you guys can start to have a framework for where we're gonna take today and they're going to tomorrow um you know to sum up today again what we went through really is the attract phase of what we're doing the blawg is so important and the website is so important but the website starts with your unique message and that's where you build that authentic message on the block I'm sure that's the website the bloggers then where you take that message and you give it all of its action you tell stories you flesh it out you build all the different reasons to love on your customer so I really want to make sure t separate the two doesn't matter people but your blood first your website first well that should that should definitely frame what happens and where you guide people to at the end of each interaction but what really matters and understand the websites purpose is there to reinforce your brand and the blog's purpose is there to be the ...

brand in action okay let's talk about how that's going to flush itself out of the next couple days I think that the next couple days are gonna be really exciting I think they're really interesting because now you guys have a lot of this homework and this framework the homework tonight for you guys is very simple work on your authentic brand message um I really think that if you guys come here tomorrow understanding more about that you'll get more out of course I also think that you're going to learn a lot about yourself in the process it's kind of it's really it's a bit of a challenge it's hard to understand that hard to dig deep on it surround yourself with as much as you can to make sure that you are building a message that is true and authentic to yourself by the way it probably won't be ableto be solved in one night you know that's something that kind of takes some time it takes him digging rest and I were joking at lunch that would take an entire three days the flesh out all of the inner workings of just that topic alone so I really want to make sure that you guys understand that it's it's a work in progress and jared do you have any specific things that you want them to have for tomorrow a one or two sentence description or you just want them to kind of generally think I want them to generally think about it a lot of the conversations that we had it was really helped in the hallways and it was really helpful we're at lunch and stop talking about it when people start when they got what having authentic message looks like because when you get that even if you don't have the message flushed out you don't have all that you kind of can then see the road map and understand all the things we're going to doing tomorrow is all about sharing how to share that message so that today was the attract phase to mars and nurture face so spend some time just understand the concept from the day and even if you don't get all the way to having a perfectly nailed authentic brand message that's ok it's really about understand the principles of the day and that's I think the most important point to walk away with from it is you don't have to have all the homework you have to have the problem solved you just have to make some headway and making sure you understand it let's see what else download make sure to download the shootout it guide that they have this a supplement to this course that she'd done it dot com slash marketing again this is a lot of other examples of what we talked about the day so for a lot of you who are looking for more examples this is going to be a great way to get those more examples and to get access to some other photographers and what they're doing you can go grab that that shoot out at dot com slash marketing and if you want to go see all the different content that she doesn't this publishing we've talked a lot about the different things they're doing the other guides all the webinars they have that we put together that's just that she got it dot com slash creative life we just made it easy for you tonight forward or linked to get you all the content on dh again that's just for your profession photography great way to go consume and get more ideas from other professional photographers uh let's talk a little about tomorrow so tomorrow we're going to building a live facebook page right here on set a little nervous about that I hope facebook hasn't changed anything on their algorithm since we did the mock up they change so quickly who knows they might have changed over the weekend and I might be might be a little trouble up here but the facebook page going building has already set up we got thirty six lights on it before we got here too creative live so that we could change the vanity you r l s o this is caitlin she's our marketing corny and she got it and tomorrow she's gonna have a photography business page on facebook um under caitlyn krista photography's if you want to go over there and like it now you can you can follow along tomorrow as we build this page out right now all that's up there is it the head shot and nothing more so that's going to be first thing in the morning we're gonna build that out we're going to build a facebook page and then show you how to use it for your business how to actually post in a way that provides value doesn't break the bank actually gets in front of your target market let's review guys what did we learn today and what is the road map for the rest of the course you guys this is so important you have to understand these three things today's business recipe today's recipe to starting a business and a creative space like ours you have to follow these three things if you don't have an authentic brand message you're talking toa everyone and if you're talking everyone you're attractive to no one if you are trying to be all things to all people no one is going to want to buy you and you're going to be stuck trying to sell to them today's environment does not work to just try to sell and you can't be all things to all people the great news about what we do is that we're solo preneurs were small business owners we don't need to be coca cola we don't need every single person who can drink in the world to drink our beverage number two you must use your content and what's behind all that content to deliver that authentic message and tomorrow is all about nurturing tomorrow is all about number two it's all about how to use that content to share it distributed and spread it all over so your target market gets to consume it gets to enjoy it and gets to share it with all their our target market and the number three this must be built out into a system that allows you to do the things that makes your business profitable that is my heart for you guys obviously I've been pouring my entire life into shoot dot at it which is in the business of helping photographers solve their post production pains but more importantly it's in the business of helping photographers grow their business we do it through helping you on your post production but our goal is to help you grow your business that's my passion and mission for each of you is to help you guys out in growing your business and the only way you can do that is to set up great systems and great processes into trust partners and specialists like a shootout at it and like so many others in order to do the things that produce profit allowing you to shoot and allowing you to market your business because that is the tasks that produce profit so attract nurture and profit and again I encourage you guys to use that hashtag throughout the day and throughout into tomorrow on wednesday to share your ideas because this stuff is confusing it's complicated it's hard it's not easy again we got into the photographers well here you are and we're also marketers so if you have ideas and you want it you want chatter on social media after the chat rooms go go out tonight you can use that hashtag there and I think it be a great opportunity for all of us to kind of share different ideas toe build a brand message that is authentic and true to who we are

Class Description

You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing enviroment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 
Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.  


1Introduction to Marketing, Old vs. New Models 2Companies Doing Content Marketing Right 3Defining Content Marketing 4Areas of Content for Photographers 5Laws of Content Marketing 6Phases of Content Marketing 7The Evergreen Nature of Content 8The Client Referral Ladder 9Building an Authentic Message 10Content Marketing and Your Website 11Creating a Blogging Strategy 12Image Naming for SEO 13Building Successful Blog Content 14Blog Post Ideas for Content Marketing 15Business Recipe and Recap 1Marketing with Facebook: Setup 2Marketing with Facebook: Posting 3Marketing with Facebook: Boosting and Advertising 4Creating a Facebook Fan Page Demo 5Building Guides for Content Marketing 6Building the Content for Guides 7Guide Creation Outline and Steps 8Steps For Releasing a Guide 9Why use Instagram and Pinterest for Marketing 10Marketing and Instagram for Photographers 11Using Hashtags on Instagram for Photographers 12Common Instagram Mistakes 13Marketing on Pinterest for Photographers 14Marketing on Pinterest Q&A 15Using Email for Content Marketing 16Tips for Email Marketing 17How to Launch an Email Campaign 1Business Recipe Recap 2Guide Critique: Newborns and Wedding Planning 3Guide Critique: Better Pictures and Family Photography 4Guide Critique: Adventure Wedding 5Analyzing Facebook Results 6Steps For Creating a Marketing Plan 7Marketing Plan for Every Shoot 8Marketing Plan: Weekly 9Marketing Plan: Monthly 10Marketing Plan: Yearly and Quarterly 11Tools to Use to Execute Your Marketing Plan 12Using Systems to Make Time For Marketing 13The 90/10 Model for Making Time for Marketing 14Client Communications 15Marketing Systems Q&A 16The 90/10 Model for Efficient Photography 17The 90/10 Model for Efficient Content and Shortcuts 18The 90/10 Model Q&A 19Final Business Recipe Recap