Content Marketing for Photographers


You need to become a marketer in order to keep your photography business going. Creating a strategy that will lead potential customers to trust you is essential in this ever-changing marketing enviroment. In Content Marketing for Photographers, Jared Bauman will share realistic, effective strategies and tactics you can use to revolutionize your marketing.

In order to rise above the noise of the competition, you must market your business in a way that provides valuable, well-timed information that is highly personalized. In this class, Jared will help you develop a marketing strategy that leverages technology to put your business in front of clients at the right time. You’ll learn how to:

  • Accurately identify your ideal client 
  • Set up a marketing strategy to attract them 
  • Use Facebook, Pinterest, and Instagram to build your business 
  • Maximize SEO opportunities on your website and blog 
  • Nurture connections through email marketing 
  • Bauman will unveil everything he has learned in setting up and executing years of content strategy, which helped fuel marketing growth in companies he's been a part of. 
Whether you run an emerging or established photography business, Content Marketing for Photographers will help you put together a content marketing plan that is guaranteed to help grow your business.  


Introduction to Marketing, Old vs. New Models
Companies Doing Content Marketing Right
Defining Content Marketing
Areas of Content for Photographers
Laws of Content Marketing
Phases of Content Marketing
The Evergreen Nature of Content
The Client Referral Ladder
Building an Authentic Message
Content Marketing and Your Website
Creating a Blogging Strategy
Image Naming for SEO
Building Successful Blog Content
Blog Post Ideas for Content Marketing
Business Recipe and Recap
Marketing with Facebook: Setup
Marketing with Facebook: Posting
Marketing with Facebook: Boosting and Advertising
Creating a Facebook Fan Page Demo
Building Guides for Content Marketing
Building the Content for Guides
Guide Creation Outline and Steps
Steps For Releasing a Guide
Why use Instagram and Pinterest for Marketing
Marketing and Instagram for Photographers
Using Hashtags on Instagram for Photographers
Common Instagram Mistakes
Marketing on Pinterest for Photographers
Marketing on Pinterest Q&A
Using Email for Content Marketing
Tips for Email Marketing
How to Launch an Email Campaign
Business Recipe Recap
Guide Critique: Newborns and Wedding Planning
Guide Critique: Better Pictures and Family Photography
Guide Critique: Adventure Wedding
Analyzing Facebook Results
Steps For Creating a Marketing Plan
Marketing Plan for Every Shoot
Marketing Plan: Weekly
Marketing Plan: Monthly
Marketing Plan: Yearly and Quarterly
Tools to Use to Execute Your Marketing Plan
Using Systems to Make Time For Marketing
The 90/10 Model for Making Time for Marketing
Client Communications
Marketing Systems Q&A
The 90/10 Model for Efficient Photography
The 90/10 Model for Efficient Content and Shortcuts
The 90/10 Model Q&A
Final Business Recipe Recap