Branding Yourself Into a Story
I personally don't follow very many people online, but when I do, it's because I love their story and not really their content. I don't really follow a lot of people where I love their images, but nothing else. For me, it's about the story first and the images second, and that's where storied branding comes in. It comes into play when you think about how can every piece of what I'm creating the image, the text, the video, the newsletter, the in person communication, the way that you dress the way that you present. How can all of that come together to tell the story of your brand? Ah, brand can be very personal. Ah, brand can be simply based on your art and nothing else. It can be all about business. But when you make it about story, that's where people connect best. There's the hero's journey, which is this idea that Joseph Campbell came up with where you say that there is a hero that goes on a journey. They come up against all of these demons. Eventually they face those demons, and th...
en the person comes back home to tell their story. And that is how every story has ever been told throughout mythology and history of story, which is that there's a person who comes against hardship. Somehow they overcome it, and then they lived to tell the tale. And the hero's journey is really relevant. Thio branding and storytelling Because branding is your hero's journey, it's the journey that you have been on the experiences that you have lived through in order to come back to tell that tale, and the telling of that story is your brand. I love to think of it like that because then you think about your process, your product, your art, who you are. All of that gets told in the story of your life in that hero's journey that you're experiencing. So when I think about personal branding me and myself and what does that look like? I think about how do you represent yourself? Well, you might think about how you speak, how you write, how you dress, how you influence others, Or don't I mean like, what is your position in society in a community, when you think about your art, how does it speak to people? How does your art influence people and start to answer those questions. Now, how do you influence people? How does your art influence people? Your business? What do you offer? What products do you offer? How do you offer them? What are you giving and how are you giving it? But then there's the story. How do you tell people about all of those things about what you offer and the way that you have lived your life, the experiences that you've been through and all of that wrapped up in the bow of story. So if I think about my personal brand, uh, it's really different from my art, and it's okay to be different. So my personal brand is bubbly and excited and passionate and empathetic, and that's just who I am, and I'm recognize who I am so that I can put that into everything that I do. When I think about personal branding, I think about who am I naturally versus Who do I want to become? Because there's always this new version of ourselves out there that were waiting to become that we're stepping into, and Brandon gives you the opportunity to be that person, and that does not have to be inauthentic that does not have to be, you know, the fake you or the you know, the person that people don't recognize. It's the person that you are gradually becoming that you feel is a better version of yourself. And that's why I love personal branding so much. When I think about my art, it's distinctly different. It's dark, it's moody, It's hopeful and yet disturbing. It questions what it means to be alive, and I know that my art does this even though my personality is quite the opposite. It's they're almost in conflict. But the way that I tell the story of how my art comes out of me makes it intrinsically connected. My business is really focused on being helpful about focusing on longevity of emotions through storytelling through selling Prince. The way that I offer my products means that the story that I'm telling will be in your life for a long time, and that's what my business is centered around. Not I want to sell you a print. I want to give you something, but how can I ensure that this story that you felt connected Thio can stay with you forever until the end of your life. So story then overall, what is my overall story? What is what is this big arc that I'm trying to tell? Well, my overall branding story is that I inspire deep thinking and inspiration and others. That's what I want to dio with my story. And I love to equate story with legacy. What is your legacy? What is that thing that you're going to leave behind in the world when you die? What will people think of you? And I love to sum this up in one quick exercise, which is, if you were going to die tomorrow, what would you want people to say about you and for me? I would want people to say that I inspired them, that I I caused action, that they felt more motivated to express themselves because they saw me expressing myself. That's my legacy, and therefore that's my story. I'm focused on legacy as story because I want to get to that point where people say that about me because I wanted them to say that about me.
AFTER THIS CLASS YOU’LL BE ABLE TO:
- Beat “creator's block” by practicing exercises to help you overcome it
- Conceptualize a series that nails story, emotion, and connection
- Execute a low-budget, high-impact photoshoot for your series
- Edit your images for series cohesion and seamless compositing
- Brand yourself and your art into a story that others can connect with
ABOUT BROOKE'S CLASS:
Creating a fine art body of work can be daunting when you consider that a great series has innovative ideas, cohesive editing, and an undeniable connection to an audience. During this class, Brooke will walk through the entire process of creating a fine art series, from conceptualization, shooting, and editing to branding and pricing. The success of a body of work comes from the artist’s ability to go beyond the connection to an audience; it must land in the heart of the viewer and then instill a call to action within them. Brooke will lead you through not only how to make your work relatable, but how to take that extra step to become unforgettable, and ultimately, sellable.
WHO THIS CLASS IS FOR:
- Intermediate creators who want to focus on personal work and find a deeper level of creating.
- Creators who not only want to tighten the cohesion of their work but ensure that the full depth of meaning is communicated.
- Artists who want to learn simple yet effective ways of creating a body of personal work.
Adobe Photoshop 2020 (v21.2.4) and Adobe Bridge CC 2020 (v10.1.1)
ABOUT YOUR INSTRUCTOR:
Brooke explores the darkness and light in people, and her work looks at that juxtaposition. As a self-portrait artist, she photographs herself and becomes the characters of dreams inspired by a childhood of intense imagination and fear. Being the creator and the actor, Brooke controls her darkness and confronts those fears.
After studying films for years in college, she realized her love of storytelling was universal. She started photography then in 2008, excited to create in solitude and take on character roles herself. Brooke works from a place of theme, often gravitating toward death and rebirth or beauty and decay.
Ultimately, her process is more discovery than creation. She follows her curiosity into the unknown to see who her characters might become. Brooke believes the greatest gift an artist has is the ability to channel fears, hopes, and experience into a representation of one's potential.
While her images come from a personal place of exploration, the goal in creating is not only to satisfy herself; her greatest wish is to show others a part of themselves. Art is a mirror for the creator and the observer.
Brooke's passion is storytelling, and her life is engulfed in it. From creating self-portraits and writing to international adventures and motivational speeches, she wants to live a thousand lives in one. She keeps her curiosity burning to live a truly interesting story.
*This course contains artistic nudity.