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Get People to Care About Your Story

Lesson 60 from: Creating a Fine Art Series

Brooke Shaden

Get People to Care About Your Story

Lesson 60 from: Creating a Fine Art Series

Brooke Shaden

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Lesson Info

60. Get People to Care About Your Story

Your brand must inherently bring interest and value to the people who are viewing it. Take a look at how you can begin down that journey.

Lessons

Class Trailer
1

Class Introduction

07:25
2

Overview of Brooke’s Journey

20:13
3

Your Timeline is Nonlinear

05:37
4

Using Curiosity and Intention to Build Your Career

03:26
5

What Factors Dictate Growth

08:24
6

Organic Growth vs. Forced Growth

05:18
7

Niche Branding

04:57
8

Brooke’s Artistic Evolution and Timeline

24:27
9

How Can You Get Ahead if You Feel Behind?

10:02
10

Ideation and Conceptualization to Identify Meaning in Your Art

05:54
11

Idea Fluency

10:33
12

How to Represent an Idea

07:01
13

How to Innovate an Idea

07:07
14

Creating a Dialogue With Your Art

05:48
15

Conceptualization For a Series vs. a Single Image

03:43
16

Transforming a Single Image Into a Series

03:12
17

How to Tell a Story in a Series

03:28
18

How to Create Costumes From Fabric

07:20
19

Brooke’s Most Useful Costumes

02:19
20

Using Paint and Clay as Texture in an Image

02:56
21

Create Physical Elements in an Image

10:22
22

Shooting for a Fine Art Series

05:45
23

Conceptualization: Flowery Fish Bowl in the Desert

04:08
24

Wardrobe and Texture

04:54
25

Posing for the Story

05:32
26

Choosing an Image

01:23
27

Conceptualization: Rainy Plexiglass

11:34
28

Posing for the Story

04:17
29

Creating Backlight

02:37
30

Photo Shoot #1 - Creating a Simple Composite

17:51
31

Photo Shoot #2 - Creating a Dynamic Composite

06:31
32

Photo Shoot #3 - Creating a Storytelling Composite

07:40
33

Shooting the Background Images

06:14
34

Editing Samsara Shoot #1 - Working With Backgrounds

24:35
35

Editing Samsara Shoot #1 - Retouching the Subject

04:20
36

Editing Samsara Shoot #1 - Color Grading

02:45
37

Editing Samsara Shoot #1 - Floor Replacement Texture

15:24
38

Editing Samsara Shoot #1 - Final Adjustments

03:21
39

Editing Samsara Shoot #2 - Cropping and Editing Backgrounds

05:25
40

Editing Samsara Shoot #2 - Selective Adjustments

03:55
41

Editing Samsara Shoot #2 - Adding Texture + Fine Tuning

03:21
42

Editing Composite Shoot #1 - Compositing Models

06:58
43

Editing Composite Shoot #1 - Expanding Rooms

02:17
44

Editing Composite Shoot #1 - Selective Color

02:47
45

Editing Composite Shoot #1 - Selective Exposure

04:04
46

Editing Composite Shoot #2- Masking Into Backgrounds

10:45
47

Editing Composite Shoot #2- Creating Rooms in Photoshop

06:11
48

Editing Composite Shoot #2- Compositing Hair

05:07
49

Editing Composite Shoot #2- Global Adjustments

04:49
50

Editing Composite Shoot #3- Blending Composite Elements

05:00
51

Editing Composite Shoot #3- Advanced Compositing

08:46
52

Editing Composite Shoot #3- Cleanup

03:34
53

Materials for Alternative Processes

06:20
54

Oil Painting on Prints

05:41
55

Encaustic Wax on Prints

03:09
56

Failure vs. Sell Out

05:14
57

Create Art You Love and Bring an Audience To You

03:35
58

Branding Yourself Into a Story

05:40
59

The Artistic Narrative

05:26
60

Get People to Care About Your Story

03:36
61

Get People to Buy Your Story

11:36
62

Getting Galleries and Publishers to Take Notice

03:41
63

Pricing For Commissions

06:43
64

Original Prints vs. Limited Edition Prints vs. Open Edition Prints

02:11
65

Class Outro

01:00
66

Live Premiere

16:14
67

Live Premiere: Layers of Depth 1

04:41
68

Live Premiere: Layers of Depth 2

07:12
69

Live Premiere: Q&A

16:10
70

Live Premiere: Photo Critique

47:33

Lesson Info

Get People to Care About Your Story

you're writing, you're speaking. You're putting your work out there. You are branding yourself. How do you get people to care? How do you get people to care about the work that you're doing and what you're saying? You have to understand, first and foremost, that your story is interesting and valuable, and most people don't believe one of those two things. It's easy enough to convince someone that they are interesting or that they are valuable. But you have to believe both that what you have to say is interesting to somebody and that it is valuable to somebody. You have to understand that, and then tell people why your narrative is interesting and valuable. If you don't tell them why you are interesting and valuable, how will they know? And this is where people get scared to brand and to become a business and to put your art out there because it feels weird and awkward and selfish toe have to say, I'm interesting and I'm valuable. But it shouldn't be. We should all have that knowledge d...

eep inside of us that were interesting and valuable, and that everybody in the world has the potential to be interesting and valuable social media video in person communication. However you do that, however, you communicate that story, choose how to operate within those venues. So within social media, how are you going to communicate that story in person? How are you going to communicate that story? Is it through writing? Is it through voice? Where do you feel most comfortable communicating to an audience? People are overloaded with content. It's a fact. We are just on content overload. There are so many people doing interesting and valuable work out there, So how can you communicate it in an innovative way in a way that people haven't seen before? That hasn't been overdone, and I don't have that answer for you. I can't tell you do this, and people will notice you and people will find you interesting and valuable. I just can't do that. I can't tell you what that is, but you can think about it and test and try different things to communicate your story. Most art is old the moment it's finished because we're often creating from a slightly derivative place, and I say that of myself. First and foremost, we're creating, based on a set of guidelines that have been set up in our life of experiences that we've had and different ways that we have learned to see the world. So yes, a lot of art is derivative. Of course it is. But that's okay, because art is the practice of creating. You have to do it. You have to put that out there to find them or innovative place. You will never just on the first try, create something amazingly innovative that changes the world. Everything takes practice, but if art is the practice of creating than great art is the practice of bravery. And I really believe that instead of limiting yourself to saying what I want to make, good art and good art is just creating its's doing the work. Yes, it's doing the work, but it's not the work of just creating. It's the work of digging so deeply within yourself that you have found the point of courage, the point of bravery, where you have to make a choice if you are brave enough to go deeper within yourself than you have ever gone before. And yes, let me say it because this is the final segment of the class, it is the cosmic onion, and you have to appeal it apart.

Class Materials

Bonus Materials with Purchase

Worksheets.pdf
Student Practice Images (large 1.9gb zip file)

Ratings and Reviews

a Creativelive Student
 

Brooke never fails to deliver. I found this course superb from start to finish. From exercising your creative 'muscle', demystifying taking self portraits, and showing that they don't have to be perfect before you begin editing, to walking you through her editing process and how to price your work. Brooke's enthusiastic personality and excitement about the work shines through it all. Definitely recommended!

Søren Nielsen
 

Thank for fantastic motivating an very inspiring. The story telling and selling module was very helpful - thanks from Denmark

Rebecca Potter
 

Thank you! Thank you! Thank you! Brooke for this amazing class. Inspired and so full of practical knowledge, this is the best class I've ever watched. You have given me the confidence to pursue what I've always been afraid to do. Watch this space!

Student Work