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Creating a Fine Art Series

Lesson 60 of 70

Get People to Care About Your Story

Brooke Shaden

Creating a Fine Art Series

Brooke Shaden

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Lesson Info

60. Get People to Care About Your Story
Your brand must inherently bring interest and value to the people who are viewing it. Take a look at how you can begin down that journey.

Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:07:25
3 Your Timeline is Nonlinear Duration:05:37
5 What Factors Dictate Growth Duration:08:24
7 Niche Branding Duration:04:57
11 Idea Fluency Duration:10:33
12 How to Represent an Idea Duration:07:01
13 How to Innovate an Idea Duration:07:07
22 Shooting for a Fine Art Series Duration:05:45
24 Wardrobe and Texture Duration:04:54
25 Posing for the Story Duration:05:32
26 Choosing an Image Duration:01:23
28 Posing for the Story Duration:04:17
29 Creating Backlight Duration:02:37
33 Shooting the Background Images Duration:06:14
54 Oil Painting on Prints Duration:05:41
55 Encaustic Wax on Prints Duration:03:09
56 Failure vs. Sell Out Duration:05:14
58 Branding Yourself Into a Story Duration:05:40
59 The Artistic Narrative Duration:05:26
61 Get People to Buy Your Story Duration:11:36
63 Pricing For Commissions Duration:06:43
65 Class Outro Duration:01:00
66 Live Premiere Duration:16:14
69 Live Premiere: Q&A Duration:16:10
70 Live Premiere: Photo Critique Duration:47:33

Lesson Info

Get People to Care About Your Story

you're writing, you're speaking. You're putting your work out there. You are branding yourself. How do you get people to care? How do you get people to care about the work that you're doing and what you're saying? You have to understand, first and foremost, that your story is interesting and valuable, and most people don't believe one of those two things. It's easy enough to convince someone that they are interesting or that they are valuable. But you have to believe both that what you have to say is interesting to somebody and that it is valuable to somebody. You have to understand that, and then tell people why your narrative is interesting and valuable. If you don't tell them why you are interesting and valuable, how will they know? And this is where people get scared to brand and to become a business and to put your art out there because it feels weird and awkward and selfish toe have to say, I'm interesting and I'm valuable. But it shouldn't be. We should all have that knowledge d...

eep inside of us that were interesting and valuable, and that everybody in the world has the potential to be interesting and valuable social media video in person communication. However you do that, however, you communicate that story, choose how to operate within those venues. So within social media, how are you going to communicate that story in person? How are you going to communicate that story? Is it through writing? Is it through voice? Where do you feel most comfortable communicating to an audience? People are overloaded with content. It's a fact. We are just on content overload. There are so many people doing interesting and valuable work out there, So how can you communicate it in an innovative way in a way that people haven't seen before? That hasn't been overdone, and I don't have that answer for you. I can't tell you do this, and people will notice you and people will find you interesting and valuable. I just can't do that. I can't tell you what that is, but you can think about it and test and try different things to communicate your story. Most art is old the moment it's finished because we're often creating from a slightly derivative place, and I say that of myself. First and foremost, we're creating, based on a set of guidelines that have been set up in our life of experiences that we've had and different ways that we have learned to see the world. So yes, a lot of art is derivative. Of course it is. But that's okay, because art is the practice of creating. You have to do it. You have to put that out there to find them or innovative place. You will never just on the first try, create something amazingly innovative that changes the world. Everything takes practice, but if art is the practice of creating than great art is the practice of bravery. And I really believe that instead of limiting yourself to saying what I want to make, good art and good art is just creating its's doing the work. Yes, it's doing the work, but it's not the work of just creating. It's the work of digging so deeply within yourself that you have found the point of courage, the point of bravery, where you have to make a choice if you are brave enough to go deeper within yourself than you have ever gone before. And yes, let me say it because this is the final segment of the class, it is the cosmic onion, and you have to appeal it apart.

Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Beat “creator's block” by practicing exercises to help you overcome it
  • Conceptualize a series that nails story, emotion, and connection
  • Execute a low-budget, high-impact photoshoot for your series
  • Edit your images for series cohesion and seamless compositing
  • Brand yourself and your art into a story that others can connect with

ABOUT BROOKE'S CLASS:

Creating a fine art body of work can be daunting when you consider that a great series has innovative ideas, cohesive editing, and an undeniable connection to an audience. During this class, Brooke will walk through the entire process of creating a fine art series, from conceptualization, shooting, and editing to branding and pricing. The success of a body of work comes from the artist’s ability to go beyond the connection to an audience; it must land in the heart of the viewer and then instill a call to action within them. Brooke will lead you through not only how to make your work relatable, but how to take that extra step to become unforgettable, and ultimately, sellable.

WHO THIS CLASS IS FOR:

  • Intermediate creators who want to focus on personal work and find a deeper level of creating.
  • Creators who not only want to tighten the cohesion of their work but ensure that the full depth of meaning is communicated.
  • Artists who want to learn simple yet effective ways of creating a body of personal work.

SOFTWARE USED:

Adobe Photoshop 2020 (v21.2.4) and Adobe Bridge CC 2020 (v10.1.1)


ABOUT YOUR INSTRUCTOR:

Brooke explores the darkness and light in people, and her work looks at that juxtaposition. As a self-portrait artist, she photographs herself and becomes the characters of dreams inspired by a childhood of intense imagination and fear. Being the creator and the actor, Brooke controls her darkness and confronts those fears.

After studying films for years in college, she realized her love of storytelling was universal. She started photography then in 2008, excited to create in solitude and take on character roles herself. Brooke works from a place of theme, often gravitating toward death and rebirth or beauty and decay.

Ultimately, her process is more discovery than creation. She follows her curiosity into the unknown to see who her characters might become. Brooke believes the greatest gift an artist has is the ability to channel fears, hopes, and experience into a representation of one's potential.

While her images come from a personal place of exploration, the goal in creating is not only to satisfy herself; her greatest wish is to show others a part of themselves. Art is a mirror for the creator and the observer.

Brooke's passion is storytelling, and her life is engulfed in it. From creating self-portraits and writing to international adventures and motivational speeches, she wants to live a thousand lives in one. She keeps her curiosity burning to live a truly interesting story.


*This course contains artistic nudity.



Reviews

a Creativelive Student
 

Brooke never fails to deliver. I found this course superb from start to finish. From exercising your creative 'muscle', demystifying taking self portraits, and showing that they don't have to be perfect before you begin editing, to walking you through her editing process and how to price your work. Brooke's enthusiastic personality and excitement about the work shines through it all. Definitely recommended!

Søren Nielsen
 

Thank for fantastic motivating an very inspiring. The story telling and selling module was very helpful - thanks from Denmark

Rebecca Potter
 

Thank you! Thank you! Thank you! Brooke for this amazing class. Inspired and so full of practical knowledge, this is the best class I've ever watched. You have given me the confidence to pursue what I've always been afraid to do. Watch this space!