Amplify Your Community
you're the average, the five people you spend the most time with. You see the people that I put myself around that is not an accident. And right now you may be saying, I don't know jazz, Mr. I don't know Chris Gill about Neither did I, Kate. Neither did I. But how did I meet those people? By showing up where I thought they might show up by showing up the way that I authentically could show up on my own person and not everybody digs. It just so happened that those handful of people debt Debbie, Chris, Jasmine. I called them. It wasn't even sometimes it was even a phone call was attacks like I got a thing. You're the best person in the world to show up for this. Would this be something be into is like Within five seconds, it's blink. And so what she says is not just words, she means it, and you can feel it right? You know, when she's saying those words that it's true. And so we're gonna step back for just a second from that fire and take a breath. That power was very powerful, Um, but I ...
want I want to slide into this last segment and talk about this thing community that a lot of us know in concept, but not in practice. We have read about it or we see it in front of us, but we don't understand it. So I want to deconstruct a little bit about community. And again, this is the amplify section. And the reason I called it amplify was because this community hasn't the communities that we participate in, and then we build ourselves. They have an opportunity to amplify not just our creativity. Yeah, that's sure. But they also have the ability to amplify our spirit, to share what it is that we have to share with the world with other people. Because look at what's this circle of friends that you have? Don't count on Facebook. I mean, how many people do you interact with? 13 20 1810? I don't know what it is, but it's not or 100,000 or gasp a 1,000,000 when you when you sit here and you think about that, the ideas that you have in the world, it doesn't matter that you can affect 11 person or a 1,000,000 people. But I think it's interesting to understand that it's possible, and to me that's what we're really focused on. You heard Jasmine talk a little bit about it. I talked about it back in the imagine section. Imagine what's possible now. Creativity is good in and of itself. It's part of what keeps us whole and connects us and defines our ability as humans. But it's pretty cool to start thinking about what you might want to do out in the world, right? The work that you do, the way that you might connect the way that you inspire others. The cool thing that happens when you're someone like Jasmine Star or when you're someone like you is that when you are a beacon, when you are in your stuff like she's in her stuff, how much energy do you have watching that woman like 11 right, And that's a pretty fun place to be. So when I think about, um, the questions that most creators and entrepreneurs ask, it's I don't know how to find my community. What does that even mean? Where are they? What value do I get from community? How do I get my work out into the world Pretty simple. There, two kinds of communities. This is a radical simplification because right now you're like, Wait, we already heard about the orange Sweater Club we already heard about the photography club were you know, there's so many communities, but there's really they boiled down into two buckets and one bucket is communities that you join in the book. I talk about becoming a joiner now, which is weird, because the last thing that I really would identify with this someone's like, I wanna be the person that drives across town and shows up and says, Okay, I'm here for the event. It's just not It's not my natural mode of being I'm or around and I'm extroverted in case you couldn't tell. But even then, I think like, Well, that's not my natural behaviour until you realize that this connection we're talking about, it's not networking its actual connection and that there are communities whatever it is you're interested in, would you tell me what you're interested in right now? Astrology. I think there's probably a few communities around astrology on the Internet. Right? Right. What is it that you are interested there in the green top, you're interested in music. Seems like there's a few communities around music out there in the Internet. Does anybody think in this room that there are They are attracted to something or what it is they want to be or do or become in the world for which there is not a community that exists already. Thank you for not raising your hand, because I would have had to tell you you are wrong because there is a community out there for everything and you know what they want to. The reason they started forming a community is to meet other like minded people. They're waiting for you there, ready? And all you have to do is show up. Now it's fair to say that there's all kinds of communities within astrology, right? And they're going to be communities that are good fits for you and bad fits for you, that air down the street in Australia and so participating either in real life or in on the Internet, you're gonna have to make some decisions. But how do you make decisions about what kind of food you like? And don't you try him out, right? I like pizza. Pizza is nice. I don't like carrots. Carrots are a weird shaped food. The point is that you really have to interact with communities in order to decide if it's a good fit and also this whole idea of judging a book by the cover like I think it's a pretty husband covering myself. But you need to get involved. And I think participating is the thing. Where I see people stumble with communities that they want to join is that they'll sit back and they will. What's the term on the Internet? Troll or lurk like look better than troll, but you have to participate in order to truly understand the community. Otherwise, you're judging from the outside without without the context. So the other kind of community and both of these are critical. We'll talk a little bit more about him, the community you build and the community you build. This is also something that's massively misunderstood because you're right now, probably saying one of two things, either. Oh, yeah, I've got a Facebook group and I am the moderator on this reddit thread or on the and you understand what I'm talking about. I'm building a community around things I like or you're saying like me. I got about a community like it's not my thing. It's like I'm a painter or I am a, um, programmer. I am a business owner or chef. I don't build community. I do my craft. We're gonna get to that in a second. But I'm just letting you know that every person who I believe has found some sort of familiar fulfillment, which you could also call some sort of success, has a community around them. I do not have a good example where there is no community, even if you are a blacksmith in Jackson Hole, Wyoming, and you serve the 12 restaurant tours and the two farmers, you shoot the horse, the horse's hooves, and you make the knife for the restaurant. Tours in your community is deep. That is enough to make a living. That is enough to connect, to feel the sense of human connection that you wouldn't otherwise. But they have to know that you exist. How did they have? How do they know you exist? Someone's gonna I'm not going to show up exactly. You have to show you have to be seen, and this is where it gets uncomfortable. Let's talk about communities you joined for a second. Now we went into, uh I guess we kind of hit the high points there. There are two kinds of communities that I want you to join. I want you to join online communities, and I want you to join in real life community. How many people travel to be here? Yeah, in case you were at home and couldn't hear that someone audibly said, Wow, because it was about half the audience. But when you find your people and you're willing to travel across the state, the country, the world or just your county in order to connect with, um, that's because there's an exchange of value. There's a connection, and this is available to you, and most of us don't believe it until you tap into it. It's hard to say it's hard to ignore the fact that that in real life community eyeball to eyeball is actually different. Because so much of communities on the Internet right now of the people who raised their hands is a trick questions. I'm just gonna keep going that who's bummed? They came here today. You see what I did there, Right? Okay. The point is that in real life, eyeball to eyeball communities amazing. It's so powerful you can't do it all the time because it was also expensive to come Come all this way. Right? But we hope is that if you take a few chances, you travel to Jackson Hole. If you're the blacksmith in the blacksmith community, I'm obviously just making this up on the fly, right? I do not recommend you do this. I don't not know if there are any blacksmiths in Jackson Hole, Wyoming, but the point is that you're willing to travel every once in a while to connect great things to look for conferences, meet ups, um, clubs. If you search, meet up photography in your city. I would bet that in every city that every single person in this room lives in, that there is a meet up and I bet it's regular. And I bet you could meet like minded people in person tomorrow overnight. Boom. It's happening. And I believe the same about other communities beyond photography. Yes, I chose photography because it's a little bit obvious. But the point is that it's available to us, and we haven't been told to take out, take, take that community up on joining and connecting with them because we haven't really understood the value or it's been murky. I'm here to tell you that what you're doing when you're building community is providing yourself a wealth of knowledge. You're learning at a pace that is accelerated because you don't actually have to touch the stove to know it's hot. Someone else can have burned themselves and you can ask them, Was the stove hot? It's true, right? It's true. And the cool thing is, is that as a massive way of accelerating your learning, watching others perform very publicly watching others share their work. Remember the deer system deconstructing, emulating, analyzing and repeating. If you're not in that community, how are you going to know who to deconstruct and emulate? You have to show up and learn who the people are already doing it. What do you admire about him? What would you do differently? Those air those airways toe take in the world and that's why you would join a community is to get information to create connection, to share and to learn