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Developing a Social Media Strategy for Photographers

 

Developing a Social Media Strategy for Photographers

 

Class Description

There are no shortages of online networks for photographers to share their images, but which platforms are best for you and how do you utilize them to grow your photography? Sony Artisan Colby Brown will walk you through the foundations of social media and why it’s so important for your brand as a photographer. He’ll show you how to define what you want out of your online experience and how to maximize your time on each of the major networks. 

Colby will discuss:
  • What each of the major social networks are and what they’re best utilized for
  • Tips for growing an audience or followers
  • What networks to use to achieve your goals as a photographer 
  • Tricks to breaking down the different network algorithms to maximize your engagement
  • Develop a social media strategy to build your brand as a photographer
No matter your genre of photography, be it travel, wedding, or pet photography, social media has the power to grow your audience, business, and skills. Learn tips and tricks on where and how to invest your time using these free online marketing tools.


Hoping to go beyond growing your following and learn how to grow your business using these networks? Check Out Colby's other course: Monetizing your Social Media Presence for Landscape Photographers

Lessons

  1. Class Introduction
  2. Ages of the Internet
  3. What is Social Media?
  4. Social Media by the Numbers
  5. How Social Media Changed the Photo Industry
  6. Social Media Myths
  7. Finding Value in Social Media
  8. How does Noise Effect Social Media?
  9. The Rise of the Curated Feed
  10. The Longevity of a Social Media Post
  11. Tips for Creating Successful Posts
  12. Leveraging Facebook for Your Photography
  13. Importance of Instagram for Photograhers
  14. Why Use Snapchat?
  15. Using Twitter to your Advantage
  16. Tips for Leveraging LinkedIn
  17. The Benefits of Pinterest & Google+
  18. What is a Social Media Strategy?
  19. Social Media Strategy Hotseat
  20. Identify Why You're on Social Media
  21. What networks are right for you?
  22. Choosing your Online Personality
  23. The Role of the Website in Social Media
  24. Outdoor Photographer Case Study
  25. Wedding Photographer Case Study
  26. Fine Art Landscape Photographer Case Study
  27. Music & Event Photographer Case Study
  28. Advocacy & Viral Content Photographer Case Study
  29. Tips to Building Your Social Audience
  30. Identify Your Target Audience
  31. Paying to Play on Social Media
  32. The Anatomy of a Social Media Post
  33. The Value of Engagement
  34. The Value of Consistency
  35. Feeding the Social Media Monster
  36. Details of Posting on Social
  37. Tools to Manage Social Media Accounts
  38. Taking Advantage of Momentum
  39. Reflections from a Career Built Around Social Media
  40. Lessons Learned from Social Media
  41. Social Media Mistakes to Avoid
  42. Common Social Media Questions

Reviews

Giles Rocholl
 

This course is designed to help you develop a Social Media strategy if you are Photographer. I am a professional photographer with over 37 years of experience and although I know how to use Facebook and Instagram I didn't really understand how to use them to achieve business and personal goals. I started watching this course about 2 months ago and have just finished it due to work commitments. However I have put into practice his advice as I learnt new understanding and my following has grown rapidly. Also my work load and quality of assignment has increased dramatically too. It takes some brain rewiring to understand how social media has taken the place of many traditional media streams but Colby does an excellent job of painting a picture that helps hugely. The best thing about Colby's strategy is that it is real life, honest and something I feel I can personally and ethically live with happily. I happily endorse this course and recommend it.

Beatriz Stollnitz
 

I was very lucky to be in the audience for this class. Colby is an incredible instructor - he has the rare combination of being successful, knowledgeable and talented, but at the same time down to earth, approachable and genuinely willing to help others succeed. The content presented is actionable - I have so many ideas of things that I can do right now that can help my online presence! I can't wait to get started!

Rob Lettieri
 

I learned a few things I never knew...especially the whole inside scoop on LinkedIn....who knew??? Easy to listen to....a lot of deflection to later answers to questions...which would have made a director allow for less...why ask if you cant answer just then....and he says every question is a "great question" but it clearly isn't in a few cases....so credibility goes down...I understand positive enforcement for the millennials...but every question is not great. otherwise easy to follow and straightforward....