Developing a Social Media Strategy for Photographers
Developing a Social Media Strategy for Photographers
Class Description
There are no shortages of online networks for photographers to share their images, but which platforms are best for you and how do you utilize them to grow your photography? Sony Artisan Colby Brown will walk you through the foundations of social media and why it’s so important for your brand as a photographer. He’ll show you how to define what you want out of your online experience and how to maximize your time on each of the major networks.
- What each of the major social networks are and what they’re best utilized for
- Tips for growing an audience or followers
- What networks to use to achieve your goals as a photographer
- Tricks to breaking down the different network algorithms to maximize your engagement
- Develop a social media strategy to build your brand as a photographer
Hoping to go beyond growing your following and learn how to grow your business using these networks? Check Out Colby's other course: Monetizing your Social Media Presence for Landscape Photographers
Lessons
1Class Introduction 2Ages of the Internet 3What is Social Media? 4Social Media by the Numbers 5How Social Media Changed the Photo Industry 6Social Media Myths 7Finding Value in Social Media 8How does Noise Effect Social Media? 9The Rise of the Curated Feed 10The Longevity of a Social Media Post 11Tips for Creating Successful Posts 12Leveraging Facebook for Your Photography 13Importance of Instagram for Photograhers 14Why Use Snapchat? 15Using Twitter to your Advantage 16Tips for Leveraging LinkedIn 17The Benefits of Pinterest & Google+ 18What is a Social Media Strategy? 19Social Media Strategy Hotseat 20Identify Why You're on Social Media 21What networks are right for you? 22Choosing your Online Personality 23The Role of the Website in Social Media 24Outdoor Photographer Case Study 25Wedding Photographer Case Study 26Fine Art Landscape Photographer Case Study 27Music & Event Photographer Case Study 28Advocacy & Viral Content Photographer Case Study 29Tips to Building Your Social Audience 30Identify Your Target Audience 31Paying to Play on Social Media 32The Anatomy of a Social Media Post 33The Value of Engagement 34The Value of Consistency 35Feeding the Social Media Monster 36Details of Posting on Social 37Tools to Manage Social Media Accounts 38Taking Advantage of Momentum 39Reflections from a Career Built Around Social Media 40Lessons Learned from Social Media 41Social Media Mistakes to Avoid 42Common Social Media QuestionsReviews
Giles Rocholl
This course is designed to help you develop a Social Media strategy if you are Photographer. I am a professional photographer with over 37 years of experience and although I know how to use Facebook and Instagram I didn't really understand how to use them to achieve business and personal goals. I started watching this course about 2 months ago and have just finished it due to work commitments. However I have put into practice his advice as I learnt new understanding and my following has grown rapidly. Also my work load and quality of assignment has increased dramatically too. It takes some brain rewiring to understand how social media has taken the place of many traditional media streams but Colby does an excellent job of painting a picture that helps hugely. The best thing about Colby's strategy is that it is real life, honest and something I feel I can personally and ethically live with happily. I happily endorse this course and recommend it.
Beatriz Stollnitz
I was very lucky to be in the audience for this class. Colby is an incredible instructor - he has the rare combination of being successful, knowledgeable and talented, but at the same time down to earth, approachable and genuinely willing to help others succeed. The content presented is actionable - I have so many ideas of things that I can do right now that can help my online presence! I can't wait to get started!
Rob Lettieri
I learned a few things I never knew...especially the whole inside scoop on LinkedIn....who knew??? Easy to listen to....a lot of deflection to later answers to questions...which would have made a director allow for less...why ask if you cant answer just then....and he says every question is a "great question" but it clearly isn't in a few cases....so credibility goes down...I understand positive enforcement for the millennials...but every question is not great. otherwise easy to follow and straightforward....