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Email Marketing Fundamentals Using Mailchimp

Jon Chang

Email Marketing Fundamentals Using Mailchimp

Jon Chang

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Class Description

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Navigate all of the features on Mailchimp like a pro.
  • Understand the key principles of email marketing automation.
  • Devise and implement an expert email marketing automation strategy.
  • Plan email tactics in a variety of user journeys.
  • Implement an onboarding drip campaign.
  • Establish analytics tracking mechanisms for your campaigns.
  • Formally assess a client’s email marketing strategy.

ABOUT JON'S CLASS:

With over 12 million users, Mailchimp currently holds the majority share of the email marketing industry. This means that if email marketing is a core part of your overall marketing strategy, you need to know your way around Mailchimp like an expert.

Jam-packed with useful downloads to help you along the way, this class covers all of the essentials you will need to create your own email marketing campaign from scratch. Starting with an in-depth introduction to email marketing, you will learn all about lists, segmentation, automation, and email service providers (ESPs). You’ll be guided through every step of creating your first campaign and how to track your analytics once it’s up and running.

Enroll in this class today to learn how to use email marketing to send impactful one-on-one messages directly to your target audience.

WHAT YOU WILL LEARN:

  • How to set up an onboarding campaign in an email service provider like Mailchimp
  • How to work with email lists and master segmentation
  • All about the user journey map including three types of attribution models
  • How to set up and optimize your email automation strategy
  • How to use expert terminology such as prospect quality and conversion probability
  • The rules and regulations around email marketing such as CAN-SPAM and CASL
  • The ins and outs of A/B testing and analytics

WHO THIS CLASS IS FOR:

  • Anyone wanting to start a career in email marketing
  • Web programmers, designers, front end, and full stack developers
  • Business owners interested in using Mailchimp for their email campaigns
  • Freelancers and businesses working with email marketing
  • Digital Marketers wanting to expand their skill set
  • Remote workers
  • All levels of experience

ABOUT YOUR INSTRUCTOR:

Jon is an expert digital, growth, and product marketer and a recognized global educator and keynote speaker. Currently an IBM Watson product marketer and New York University Adjunct Faculty of Social Media and Web Analytics. Previously at Kickstarter, Stack Overflow, and MakerBot.

Class Materials

Bonus Materials with Purchase

Example Data Set
Worksheet

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