Fashion Marketing and Branding

Jay Calderin

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$13/month

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Lessons

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1 Intro to Fashion Marketing and Branding 07:58

2 Explore Your Audience 33:41

3 Display, Data and Design 04:28

4 Share Your Work 05:44

5 Find Your Following 09:45

6 Inform Your Brand 14:51

7 Build Your Business Model 14:34

8 Why Tell Your Fashion Story? 28:25

9 Establish Relationships 17:27

10 Be Ready for Change 25:23

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Class Description

Get insights on developing a brand and growing a customer base for your clothing line in Fashion Marketing and Branding with Jay Calderin.

You won’t succeed as fashion designer without a dedicated customer base. In this class, Jay will show you what it takes to cultivate an engaged and interested audience.

You’ll learn about:

Finding a following and sharing your work
Building a sustainable business model
Establishing professional relationships

Fashion designers are responsible for designing both a career path and a collection; and marketing is an essential piece of that puzzle.

Learn the best ways to find, engage, and connect with customers in Fashion Marketing and Branding with Jay Calderin.

Starting under

$13/month

Get access to this class +2000 more taught by the world's top experts

24/7 access via desktop, mobile, or TV
New classes added every month
Download lessons for offline viewing
Exclusive content for subscribers

Jay Calderin

The Boston Globe refers to Jay Calderin as a budding designer's best friend. He is the author of The Fashion Design Reference and Specification Book formerly Form, Fit, Fashion, which the LA Times called, a new fashion bible for designers, aspirers and the just plain curious, this tome contains all the secrets. It was followed by his second book, Fashion Design Essentials, and a collaboration on a third book entitled, Fashion Design, Referenced. The first two books have been translated into German and Chinese. He is also a contributor to Native Fashion Now, the book that accompanies the Peabody Essex Museum’s upcoming exhibit of the same name.

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It's great to see a course with down-to-earth ideas relating specifically to fashion industry.