Intro to Prototyping
Had a bunch of ideas. Now it's the time to take a bias to action and go do something, let's go. You can prototype anything. Now, when we talk about prototyping in design thinking, we're not talking about, I'm going to go build the one perfect model of my satellite to make sure that when we launch it, it's gonna be fine. We're talking about a different kind of prototyping. Mostly we prototype to ask a question. There's something in one of your plans that's interesting and wouldn't you like to know more? Wouldn't you like to be curious about that? So asking an interesting question, maybe exposing an assumption, involving others in your ideas. 'Cause you're going to plan, you're going to prototype in the world. And then it's this idea of, I said in the very beginning, you can't know the future but we can sneak up on it. We can have little experiments we call prototypes to see, hey, is this something that I really want to do? Is this something that would really feel right to me? In prototy...
pes, we say, it's gotta be cheap to construct, it's gotta be fast to implement, and we've gotta learn something. I'm gonna sort of walk you through how we would prototype in Ann's life and we're all going to prototype things from your plans. Okay? So, life design prototypes kind of fall into two categories. We call them prototype conversations and prototype experiences. And both of them are super useful. A prototype conversation, and you've probably thought about this or done this before we call it the life design interview. And it's in this part of the, you know, prototyping, I'm going to try something in the world. It's also in the, I'm going to go out in the world to try to learn something by using my empathy, my empathy tools. And it's also down in the discernment. I'm discovering, is there something in my plan that is really true to me, the comments from on the online audience of saying, hey, I'm noticing things are showing up in all three plans. That might be a signature strength of mine or a theme of my life. So I want to discern is that really true? Life design interviews, the only thing is, forget the word interview 'cause that's what people do for jobs. Jobs interviews are all about qualifying you to see if you are the right person for something. and you're putting on your little interview act to be that person. Nothing like that, forget that. A life design conversation or a life design interview is really truly a conversation. And it's something which you ask for, something everybody's got, hey, tell me your story. What's it like to be a project manager? What's it like to be, you know, working on a Vista program.
So Bill, you shifted from running a design consultancy to now you're teaching design full time. That sounds awfully, I wonder if you'd be willing to talk to me about what it's like converting from being a consultant to a teacher.
Yeah and that's probably a story I'm willing to share. The interesting thing about when you go after these kinds of prototypes is, we always think aligning objectives is really good. So both people and life design, a prototype, this kind of lifestyle interview, which is a prototype of a conversation, share the common objectives. I think you're interesting. And you think you're interesting and you're willing to tell me your story because that's all I'm asking for. Not asking for a job and asking for a reference, not asking for anything. I'm just really curious. What is it like in your world? And 'cause I might be interested in being in that world.
That's actually how this thing got started. The 2007 conversation we had that started this whole thing. Bill had just accepted the position, the newly created position of Executive Director of Design at Stanford, while he was in fact CEO of a consultancy. And I called them and said, hey, that sounds really interesting. I bet you're finding your life transition really fascinating. I'm finding your life transition really fascinating. Why don't we get together and talk about your life transition. And we had a great time.
And then he bought the coffee. So what's to lose, right? I mean, you know, so, we go back to Ann's story and there's a bunch of things that Ann has never done before and she's deeply curious, geez, what's it like to write a book? Well, she can go have a conversation with somebody about that. She probably know somebody who knows somebody who's either written a book or who has a book agent or works for a publisher or maybe someone who does an online blog. Someone who actually writes for a living, what's that like now writing a book, that's not a prototype, that's all in. And by the way, it's a horrible thing to do. And we didn't like it at all.
Never do it, but you know, she can discover what is it about that experience by simply having four or five conversations with people who are either in and around that, that thing. The other thing is, you know, it's going back to school. I mean she's mid career and she's thinking, I don't know, going back to school? Do I really want to do that? Do I want to be in school? Do I want to have that experience? And we actually made her go take some, go to classes and sit in classes at Stanford. She was really worried that the millennials would be mean to her and stuff, and that didn't play out that way at all, but she needed to have the experience to feel what it was like in that space. So in both of those cases, she was able to find someone to talk to and have an experience, a prototype experience that really worked for her.