Big Idea & Promise: Framework
if if martin Luther king said, well, I my big idea is that this country was founded on the principle of equality for all people. You go, yeah, that makes sense, you'd say, yeah, that makes sense. And then his promise was together, we can get to the promised land. You go, okay. I mean, I don't know if that's going to happen because things look really bad here right now, but you might not go, oh my God, that was the most brilliant thing I've ever heard in my life. You go, Yeah, I get it. But what he did to deliver that is what brings it a lot. So you don't have to put so much pressure on yourself to come up with something that nobody has ever thought of before. It's a starting point. Your big ideas, your starting point that keeps you tethered as you created. So you brought up earlier through line as you go, and start to craft your speech. The big idea becomes the through line that you keep returning to the stories you tell. Do they connect you back to the big idea? As your through line, ...
the content that you share, the curriculum that you share? Does it keep tying back into your through line? So there won't be tangential stories that have nothing to do with or very little to do with with that big idea, but it's like your tether for the whole way through the journey. Yeah, now you need a framework through which to deliver this big idea and the promise. A framework through which to deliver this big idea and the promise. So for example, problem solution problem solution. Framework, here's the problem. Here is a solution. Okay, Martinez, I want you to remember that framework. That's your framework problem solution. What's the framework problem solution? That's your framework problem solution. Here's the problem. Here is the solution. Here is the problem. Here is the solution. Here's the problem. Here is the solution. I don't even think I need to give you an example because that's pretty straightforward. Would you agree say yes if you do seven keys to highly effective people, it is one of the, you know, gold standards in the self and the business, health world, but you can apply it to lots of different types of speeches. It could be a wedding speech. Its numerical, it doesn't really matter which order you introduce those particular ideas to America, but there's also sequential, which follows a step by step process. You need to read the first chapter or you need to listen to this first point before I get to the next point book yourself, solid is written in a sequential format. You need to build the foundation before you go out and do this before you go and do this and before you go out and do this. But once you have that done and that done then you can do this. Once you have that that and that done then you can do that. So it's sequential and I always recommend people go through it in a sequential format. Okay, now there's also modular. You separate the content out into chuck's, I need to put this chunk of content here and then this chunk of content here and then this chunk of content here because what's inside each of those modules connects very well to each other parts. But it helps to separate the modules because otherwise it's too much information and it becomes overwhelming. Book yourself Solid is also a modular framework. There are four modules. The first modules your foundation, the second is building trust and credibility. The third is perfect pricing and simple selling and the fourth are the six core self promotion strategies. I think you notice that inside and out each one of them has a certain number of building blocks and once you put each building block in a place you can then go on to the next module. So you see how I just combine those. You can combine frameworks if it serves the purpose rich. You are modular, modular. Okay, okay, good compare and contrast is a framework. Let's compare this kind of nonprofit with this kind of nonprofit good to great by Jim Collins. It's a wonderful example of this. Here are 10 companies that we're good. Here are 10 companies just like those other companies except the one difference. These were great compare and contrast. That's all it is. And then of course a reference, a reference framework, whole bunch of information. For example, words that sell by Richard Band. You could turn that whole concept into a speech. It's a whole bunch of words that supposedly sell well when used in copy. It's all it is and you have sexy words, you have intellectual words, you have trusted words, you have and you could present a reference guide in giving a speech and you can create it in a modular format. You see These are intellectual words, module one module too sexy words, module three etc. I don't know if it would be the best speech in the world. But do you see there's lots of different frameworks you can use to organize your information. That's all you're doing. These apply very, very well too curriculum based speeches. They can apply to idea based speeches as well. What we have seen more often than not, an idea based speeches is the theatrical three act structure Aristotle's three act structure, Act One situation. Yeah. At two conflict at three resolution. So in this situation is all the exposition. This is all the information you need to know to understand how the world looks like and what it could look like. It sets the stage. But here's the conflict. This is why we're not there yet. These are all the forces that are competing to make us think small. But then you break through and you have a resolution and there you can put your big idea and your promise. I mean, throughout the whole thing, I'm going to mention this because I know this is going to be a question. Should you use power point or should you not use power Point? This is going to be a question. So let's just get this out of the way you can and you should and you don't have to and it doesn't matter. I mean it's one of those things where it's not it's not like to use PowerPoint or to not use power point, that it's not that if you find that using visuals is very compelling and helps tell the story, you use them. If you find that they're distracting or they don't help tell the story, don't use them. But if you're using them to help you remember where you are, you haven't rehearsed enough, Say that again. If you're using visuals to help you remember where you are and you cannot do your presentation without those, then you haven't rehearsed enough. It doesn't mean that you won't have some notes or have a, you know, use a dummy monitor for some bullet points to remember those kind of things that's fine. But if you need it for the whole presentation. So as Amy said, look what happens if if I click if I look to click every time what happens you go look at that and I come back and you're still looking at that you make the power point more important than you or if I'm talking to the power point. So the block then of course now you may decide to specifically turn your back on the audience in the Think Big Revolution Keynote, I do that, I show four slides and I turn my back and we all watched them and I don't say and then I turn around Yeah, once they're done. But each time a slide comes they laugh because each slide is funny. So remember you break the rules when I when we say, you know, don't turn around and click on it. It doesn't mean you should never ever turn your back on the audience and look at the screen. But if you're going to use visuals that got to be fantastic.