Marketing Tips for Family Film Business
"I've learned that people will forget what you've said, "people will forget what you did, but people will never "forget how you made them feel." Maya Angelou. So, this last bit, "never forget how you made them feel", I feel like this is central to my whole business, right? I mean, that is the goal. It's to make them feels something. Every person who, I'm very strategic about the images that I put on my website. Everything that I show online, I want the viewer to feel something when they see it, to feel something when they watch it. And for me, that emotional pull, that heart string tug, that's what brings people to me. So, then we go into the marketing strategy. Build an email list and stop relying on social media to book clients, okay? If that's what you're doing already. I'm not assuming but I think this has been one of the best things that I've done to build my business has been to stop relying on being seen on Facebook. Stop worrying so much about whether your post is getting seen ...
or not. Your concern should be more about connecting with your people and if you have their email address, you will show up in their email box. And if you do a good job of talking to them and giving them great content in their inbox, then they're more likely to open up the next one, and then open up the next one. And then don't sell them every single email you send out. Don't try to sell them every time. You get a opportunity to reach out to them again and again. And a lot of it is just saying to them, it might just be something that you've been up to lately. You might be sharing a recent film that you've done. The sky's the limit for content that you can send out to these people. You're more likely to reach them through email directly than on social media, alright? So, I would focus more on making it a really obvious place on your website and give a really great reason for why they would sign up to your newsletter in the first place. And this could be an incentive like $100 off your first session with me. Or it might be a guide that you create that has information about something that is local to you, that your clients would love to know a little bit more about. Maybe there's something, a guide that you could write for them, that they would really like to see. Giving them that so that when they join your newsletter, they get access to that guide straight away. There area ways that you can automate this whole process and then it encourages people to join your newsletter and then you can reach out to them as well. One thing that I did early on was the marketing fairs. I don't know if you have these here but there's little community type markets that are run in our town center and you can buy a stall and have your stuff set up on display. And so I had a list or a sign up sheet and they would get a print. There would be one person chosen at random to receive a print with their next session when they booked, or something like that. It was some sort of marketing thing I had decided on. But just any kind of incentive to get them onto your newsletter list so that they are signing up to get any information from you. So then that gives you the opportunity to add more people to your list because you're then talking to them in person and they remember you. You're getting your face out there in the community. You're networking with the people and you're not relying as much on social media. The biggest thing for me has been to just show up, share the work, and repeat. If you're serious about your business, and you have set, dedicated days of when you're gonna work. You have set, dedicated days that you've got dedicated to sessions. If you don't have a session on that date, find a session to do on that date so that you can do the work, so that you can share the work, and then repeat, okay? So, you keep doing that, you keep showing up, and sharing, and working, doing the work, doing the sessions, the word of mouth about you is gonna build, okay? So, this kind of ties in to doing the work for free. So, you're finding a session to do. This is not necessarily trying to offer a bunch of discounts and grab somebody. This is be strategic. Find someone who you can book. You have a free session date, do a session on that date. Okay, whether it's for free or it's paid, do a session on that date. Do the work. Show up. You'll get the experience. You'll get better as a photographer, as a film maker, because you have the work to work on. You're gonna have something to share. The more you're sharing these films, the more people are gonna love them and want to do one for themselves. When people see their friends in a film, they're like, "I need one of those for me." So, it might be that you offer one to someone who you know has a really large network of people. They have a really big friend network. And they might be the kind of person who talks really nicely about others. And they might be great to market for you. You speak to them. You offer them a film. You do a film for them. You share their film, you tag them in it. You send it out to your newsletter list. These people, their friends will see it. They will gravitate towards this and the more you do this kind of thing, the more the word of mouth will spread. And that's gonna help you. So, for me, building my business is not overnight. It's not anything that just all of a sudden it was like everybody wanted to book me for a film. I started out with offering films to existing clients, people that I had already been working with as photography clients. Sometimes it was that they had a photography session booked with me and I said to them, "Hey, would it be okay if maybe we just spent an extra hour "and I'm gonna do some video and photos, "and I can't promise you that I'm gonna do anything "with the video but I'm experimenting "and I would really love to try this with your family. "I'm gonna make sure you still get "all the photos that you need. "And I'm just gonna start adding in video as a secondary." So, the photos are still the priority but for me this was just a way to start practicing with the video with an existing client. So, that's how I started. And then it was I had some clients who were photography clients from maybe last year and I contact them and say to them would they like to do just a film session where film was a priority? 'Cause I was starting to shift away from photos being the priority to videos being the priority. So I'd start offering it to them because they had already booked with me last year. I kinda knew them already and so it was a little bit easier, I felt, for me to go in and do a film session with them. Use films as an incentive to book. So, it might be that you run a promo for an upgrade to a film session. So, you might "Book a photography session "within the next 48 hours "and get a bonus film valued at blah." So, if you're wanting to start incorporating the video but still get paid for it, you can use it as an incentive. Book a photography session, they get a bonus video at the end. And sometimes it might be that that film will be like two minutes instead of three and a half or four. That's okay. Be strategic with your pricing. When you first start offering a film on it's own with a photography session on it's own, and people are still really new to understanding what films are, if your films are $1000 more than your photography session and they're both all inclusive, not many people are gonna book the film, okay? So, be strategic with that. And it might be that your pricing is set higher but your early bird price is closer to what your photography price is at the beginning. It might be that you increase your photography price to be a little bit closer to what your film price is. If you are like, "Films are all I wanna do. "I want my business to be all films." Stop offering photography sessions, okay? That's what I did for a really long time. It was just, if you booked with me you were getting a film. So, if that's what you want your business to primarily be, stop offering the photography sessions. If they want photos with you, they'll book a film and they'll get photos still, okay? So, if that's where you wanna end up, films only. And that was scary but trust that you'll get there. It'll get to that point.