Find Your Niche and Build Your Family Photography Business
Find Your Niche and Build Your Family Photography Business
Class Description
Now that you're consistently booking family photo shoots, it's time to create a business that stands out from your competition. Well-known newborn and family photographer Julia Kelleher will show you how to create a personalized "niche" for your photography that also offers its own product line.
In this class, Julia will show you how to:
- Develop a solid, definable and recognizable brand
- Attract your ideal client's to your business
- Develop products that your clients will buy
By the end of this class, you'll be working on creating your own niche while growing and expanding your photography business to include new clients and larger sales.
Lessons
- Class Introduction
- Marketplace Analogy for Family Photography
- Mistakes Photographers Make
- Benefits of Creating a Niche Family “Look”
- Create a Unique Experience & Product
- How to Stay on Brand
- Defining Your Style
- Modern Family Niche Shoot Overview
- Equipment for Success
- Shoot: Modern Family on Seamless
- Shoot: High-key Look for Modern Family
- Shoot: Low-key Look for Modern Family
- Soulful Siblings Niche: Black & White Portrait Overview
- Shoot: Light & Fresh Black & White Portrait
- Shoot: Dramatic & High Contrast Black & White
- Real Kid Niche: In Living Color Overview
- Shoot: Colorful Portrait
- Shoot: Capture Authentic Children Images
- Learn From Your Mistakes
- Marketing and Promoting Your Niche Family Sessions
- Defining Your Ideal Client
- What Is a Brand?
- Top Five Promotion Strategies
- Create Client Experiences
Reviews
Courtney Ranck-Copher
I own I think all of Julia's classes. This is probably my favorite. I will say that it's because its exactly the type of photography I have been wanting to focus on. So the information was extremely valuable to me. But I do love all of Julia's classes and you can learn so much from her as a mentor regardless of the type of portraits you shoot. Thanks Julia for a wonderful class I have watched it multiple times!
JennMercille
As always, Julia never disappoints! It has been so awesome to watch her work with such incredible intention, from concept to session to sales. Her energy and strategy are so motivational and very, very creative! This class rocks from start to finish, and is a perfect addition to my Creative Live business arsenal! Five stars all the way!!!!!
Amy Vaughn
My favorite part was seeing how Julia's business evolved over time and transformed into what it is today. Good tips for finding inspiration to develop a niche and practical marketing advice. I'm glad I took this alongside Tamara's business class - the two photographers had very different approaches to their business and shooting family photography in many ways, but it really illustrators how there's no one way to do everything. I learned so much from both of them.