Find Your Niche and Build Your Family Photography Business
Class Description
Now that you're consistently booking family photo shoots, it's time to create a business that stands out from your competition. Well-known newborn and family photographer Julia Kelleher will show you how to create a personalized "niche" for your photography that also offers its own product line.
In this class, Julia will show you how to:
- Develop a solid, definable and recognizable brand
- Attract your ideal client's to your business
- Develop products that your clients will buy
By the end of this class, you'll be working on creating your own niche while growing and expanding your photography business to include new clients and larger sales.
Lessons
1Class Introduction2Marketplace Analogy for Family Photography
3Mistakes Photographers Make
4Benefits of Creating a Niche Family “Look”
5Create a Unique Experience & Product
6How to Stay on Brand
7Defining Your Style
8Modern Family Niche Shoot Overview
9Equipment for Success
10Shoot: Modern Family on Seamless
11Shoot: High-key Look for Modern Family
12Shoot: Low-key Look for Modern Family
13Soulful Siblings Niche: Black & White Portrait Overview
14Shoot: Light & Fresh Black & White Portrait
15Shoot: Dramatic & High Contrast Black & White
16Real Kid Niche: In Living Color Overview
17Shoot: Colorful Portrait
18Shoot: Capture Authentic Children Images
19Learn From Your Mistakes
20Marketing and Promoting Your Niche Family Sessions
21Defining Your Ideal Client
22What Is a Brand?
23Top Five Promotion Strategies
24Create Client Experiences