Fine Art Photography: The Complete Guide


Fine Art Photography: The Complete Guide


Lesson Info

Analyze an Image

So if we analyze our process, I think that we're more likely to create original art. And I have this little sentence that I like to think about, which is just, if you break your life into pieces to put them back together as art. Aren't we so much more likely to create art that's personal and original if we do it that way? It's just something that always sticks with me, this idea of breaking yourself down, of cracking yourself into a hundred pieces, and then arranging them back together in such a way that's meaningful for you. It's just a beautiful thing. So then I have this question for you. I created this image a number of years ago, in 2011, and for whatever reason, this became my most popular picture. Honestly, I cannot tell you why. I've tried, I can't tell you. But it did. And I started to think about it, and I was like, what are people connecting to about this picture? And I had this thought, I said, it's literally just an umbrella, some birds, and some water. And that was my tho...

ught process. I'm like, what is it about these things? And I started to think. There must be thousands upon thousands of pictures with an umbrella, and water, and birds out there, right? There has to be. We can ask the new Lightroom, Adobe Sensei, show me the pictures of water, umbrella, and birds. So I want to know from you guys, what would you do? IF you were going out for a shoot right now, with water, an umbrella, and you were gonna use birds, what would it look like for you? We all have very different styles here in this room, which is how I know that everyone at home also has very different styles, so you might be like, oh yeah, my picture would look nothing like this. Or you might be thinking, actually, it might be pretty similar. But I guarantee you, it's gonna be different. And this is why it's fun to do a challenge like this, to sit in a room with 10 different people, put three objects in the middle of the room, and ask each person, what would you do this thing? Come up with an idea. And see if they're the same. I guarantee they're not gonna be the same. And this is why I'm not scared of not being original, because I know that my choices are my choices. Your choices are your choices. And unless every single thing that you create looks just like someone else's, you don't have a problem. You're just on a journey. So, one of you guys, tell me what would you do with water, an umbrella, and birds? I'm very curious. Go, April, go! I would do a self-portrait, with me holding an umbrella in the pouring rain, with birds in the background, but I'd be soaking wet. Beautiful. Do you have one as well? Okay good. I would do something Mary Poppins-ish, flying with an umbrella, not exactly Mary Poppins, but flying with the birds and the umbrella, probably a rainy gloomy day, and some sort of hope in there. Nice, either of you guys? I would be holding the umbrella in the rain, but I'd have the birds perched on top of it to show that they don't mind the rain, but I'm covering myself from it. Oh, beautiful. Cerise, I'm dying to hear. I'd probably fill the umbrella with lots of water, and the birds would be all around. Aw, like a little umbrella bird bath. I like it! Well, there you go, you translated to what you thought would be my imagination, but yeah, okay. (laughing) I love it, okay. Good, thank you guys. The point is that it would not end up looking the same, and if you guys at home have any ideas of what you would do, please do tell me.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling