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Fine Art Photography: The Complete Guide

Lesson 119 of 138

Branding for Video


Fine Art Photography: The Complete Guide

Lesson 119 of 138

Branding for Video


Lesson Info

Branding for Video

A large part of how we present ourselves is branding. This is the way that we speak, the way that we dress, our cadence, the way that we showcase certain elements of our process over others, so branding questions. When it comes to the work, the video, the words you're putting out there, think about how do you want your audience to feel? I told you we're gonna ask that question again and again cause it's the most important one. What content is relevant to your brand? There are plenty of times when I want to just show a video of me playing with my cats. Nobody cares about me and my cats, right? Oh, thank you, somebody cares about me and my cats. Thank you, but in general, people would be really confused if my Instagram turned into a whole page of me and my cats. Right, and then maybe my public speaking turns into like, this is Nia, she's my gray cat, I love her so much. And then you're like, okay are you gonna make something with her or are you just telling us about her, I don't know. So...

make sure that it's relevant. What type of content will get you the most jobs that you want? So if you're going to take all that time to present yourself visually and verbally, make sure that you're speaking to a topic that will get you jobs that you want. What type of video, if you're doing video, will put you in an authentic light? It is so easy to make a video of yourself talking, where you look very uncomfortable and like you don't want to be there. And I know from doing it over and over that there are ways to speak and there are ways to present yourself that look over the top just not who you are and it's obvious immediately. Audiences are incredibly intelligent. They know right away if you're being yourself or not, so it's really important that you keep that authenticity in mind. And then what visuals go with your brand, what lighting goes with your brand? What are ways that you can visually enhance this product that you're putting out to all fall under this umbrella of what your business, your photography, your persona should look like? Okay, how do you want your audience to feel? Now, I put out a lot of content, okay? And this content is often video related. I release tons and tons of videos. It's one of my favorite things to do. I love video. How do you want your audience to feel, though? Now, this changes for me from video to video, but it does not change within my photography generally. My photography's very consistent. The type of video content that I make is very inconsistent. I make behind the scenes videos, I make how-to videos, I make inspirational videos, I make technical videos, all across the board, and I'm okay with that because this is showcasing my process, my thoughts, my opinions, just like a blog would. So, how do you want your audience to feel is going to change day to day, based on the type of video or talk that you're giving. Now in this case I'm setting off a smoke bomb in a hollow tree. It was funny. I couldn't stop laughing. I just couldn't stop breathing in smoke which was terrible for me, but it was funny at the time too. Like my dress falling off, it was all a mess. So, it was funny, and I want people to see that I have fun. That's the point. How do I want you to feel? I want you to feel happy when you're watching this. I want you to see it and be like, yeah that is funny. You do look stupid. That's like 50/50. I want you to think I look like an idiot. What content is relevant to your brand? Now, this is why I'm talking about creating different types of content. Now I'm creating a video here that is behind the scenes, showing my shooting process, what it's like when I'm out in the middle of the forest by myself on a photo shoot. What type of content will get you the most jobs that you want? A lot of content that I put out there has nothing to do with the types of jobs that I want. And that's a conscious choice that I'm making. I am recognizing that me twirling around in a parking lot is probably not going to get me any jobs. But I'm okay with it because I want to show people my spirit. And really, if you think cyclically enough, these types of images and this type of video, which this is a still from, might not directly get me any jobs, but I'm communicating my spirit. My joyous spirit and that is my persona, my brand that's going to build up over time and build a relationship with people who are following my work. That's really important. What type of video will showcase you authentically? This is so me, just wearing a nude onesie jumping in a milky pool of water. So ridiculous, but that's my day to day life. I do silly things like this and it's really fun and you can see, just kind of a little bit, just right there, that this is a Disney Princess pool. Yeah? Gotta love it. So, what type of video will showcase you authentically? You know, maybe for one of you guys this would be totally inappropriate. You'd be like, no, I would not spend my time jumping in a Disney Princess pool. Fine. That's not your type of video then, trust me. And then, what visuals and lighting go with your brand? This was filmed at sunrise. And I love shooting then. This was before the sun came up. Totally my colors and my lighting style. So this really fits visually with my brand. This is my hippie pose. Thank you, I know. Clearly defined talking points. But you see guys, it was a video and this was a still and I was holding up the number two but it looks like a peace sign. Do you get it? (laughing) Okay, great. Glad that we covered that. All right, now if you're going to define talking points these four ideas are really good to consider. What is the theme of what you're talking about? What is your opinion about what you're talking about? What ideas do you have about this topic? And, what experiences do you bring to the table? These are four things that you might use as talking points. So if we talk about theme, we've got the overarching idea of your content. This is the thing that will unify all of your talking points. This is what you can always go back to to judge your points against. So if our theme is... Let's see, what's a theme for a video that we might make? (laughing) now I'm nervous, it could be selling your art that's the theme. So if we're making a video about selling your art and you're writing down talking points, if you can take each talking point and put it against selling your art and it makes sense, keep it. If it doesn't, you might be going off the trail a little bit. So always think about that. Make sure that you care a lot about the topic that you're talking about. It's always obvious when somebody doesn't really care that much about what they're speaking about. And that's probably the number one thing that will make somebody lose interest in hearing you talk is when you clearly don't have an interest in hearing you talk. Right? Like I don't want to listen to myself talk but I know that when I'm speaking about something it's cause I'm really passionate about it. That makes all the difference. Have an opinion about the topic. And, make sure that it's relevant to your brand. So, I'm not gonna make a video about how to do an ollie on a skateboard because that has nothing to do with me and my brand. It had to do with me when I was in ninth grade but not any time after that so might as well not talk about it now.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


  1. Class Introduction
  2. Storytelling & Ideas
  3. Universal Symbols in Stories
  4. Create Interactive Characters
  5. The Story is in The Details
  6. Giving Your Audience Feelings
  7. Guided Daydream Exercise
  8. Elements of Imagery
  9. The Death Scenario
  10. Associations with Objects
  11. Three Writing Exercises
  12. Connection Through Art
  13. Break Through Imposter Syndrome
  14. Layering Inspiration
  15. Creating an Original Narrative
  16. Analyze an Image
  17. Translate Emotion into Images
  18. Finding Parts in Images
  19. Finding Your Target Audience
  20. Where Do You Want Your Images to Live?
  21. Create a Series That Targets Your Audience
  22. Formatting Your Work
  23. Additional Materials to Attract Clients
  24. Which Social Media Platforms Will be Useful?
  25. How to Make Money from Your Target Audience
  26. Circle of Focus
  27. The Pillars of Branding
  28. Planning Your Photoshoot
  29. Choose Every Element for The Series
  30. Write a Descriptive Paragraph
  31. Sketch Your Ideas
  32. Choose Your Gear
  33. How to Utilize Costumes, Props & Locations
  34. What Tells a Story in a Series?
  35. Set Design Overview
  36. Color Theory
  37. Lighting for the Scene
  38. Props, Wardrobe & Time Period for Set Design
  39. Locations
  40. Subject Within the Scene
  41. Set Design Arrangement
  42. Fine Art Compositing
  43. Plan The Composite Before Shooting
  44. Checklist for Composite Shooting
  45. Analyze Composite Mistakes
  46. Shoot: Black Backdrop for White Clothing
  47. Shoot: Black Backdrop for Color Clothing
  48. Shoot: Black Backdrop for Accessories
  49. Shoot: Miniature Scene
  50. Editing Workflow Overview
  51. Add Fabric to Make a Big Dress
  52. Edit Details of Images
  53. Add Smoke & Texture
  54. Blend Multiple Images Into One Composite
  55. Put Subject Into a Miniature Scenario
  56. Location Scouting & Test Photoshoot
  57. Self Portrait Test Shoots
  58. Shoot for Edit
  59. Shoot Extra Stock Images
  60. Practice the Shoot
  61. Introduction to Shooting Photo Series
  62. Shoot: Vine Image
  63. Shoot: Sand Image
  64. Shoot: End Table Image
  65. Shoot: Bed Image
  66. Shoot: Wall Paper Image
  67. Shoot: Chair Image
  68. Shoot: Mirror Image
  69. Shoot: Moss Image
  70. Shoot: Tree Image
  71. Shoot: Fish Tank Image
  72. Shoot: Feather Image
  73. View Photo Series for Cohesion & Advanced Compositing
  74. Edit Multiple Images to Show Cohesion
  75. Edit Images with Advanced Compositing
  76. Decide How to Start the Composite
  77. Organize Final Images
  78. Choosing Images for Your Portfolio
  79. Order the Images in Your Portfolio
  80. Why do Some Images Sell More Than Others?
  81. Analyze Student Portfolio Image Order
  82. Framing, Sizing, Editioning & Pricing
  83. Determine Sizes for Prints
  84. How to Choose Paper
  85. How to Choose Editions
  86. Pricing Strategies
  87. How to Present Your Images
  88. Example Pricing Exercise
  89. Print Examples
  90. Licensing, Commissions & Contracts
  91. How to Keep Licensing Organized
  92. How to Prepare Files for Licensing
  93. Pricing Your Licensed Images
  94. Contract Terms for Licensing
  95. Where to Sell Images
  96. Commission Pricing Structure
  97. Contract for Commissions
  98. Questions for a Commission Shoot
  99. Working with Galleries
  100. Benefits of Galleries
  101. Contracts for Galleries
  102. How to Find Galleries
  103. Choose Images to Show
  104. Hanging the Images
  105. Importance of Proofing Prints
  106. Interview with Soren Christensen Gallery
  107. Press Package Overview
  108. Artist Statement for Your Series
  109. Write Your 'About Me' Page
  110. Importance of Your Headshot
  111. Create a Leave Behind & Elevator Pitch
  112. Writing For Fine Art
  113. Define Your Writing Style
  114. Find Your Genre
  115. What Sets You Apart?
  116. Write to Different Audiences
  117. Write for Blogging
  118. Speak About Your Work
  119. Branding for Video
  120. Clearly Define Video Talking Points
  121. Types of Video Content
  122. Interview Practice
  123. Diversifying Social Media Content
  124. Create an Intentional Social Media Persona
  125. Monetize Your Social Media Presence
  126. Social Media Posting Plan
  127. Choose Networks to Use & Invest
  128. Presentation of Final Images
  129. Printing Your Series
  130. How to Work With a Print Lab
  131. Proofing Your Prints
  132. Bad Vs. Good Prints
  133. Find Confidence to Print
  134. Why Critique?
  135. Critiquing Your Own Portfolio
  136. Critique of Brooke's Series
  137. Critique of Student Series
  138. Yours is a Story Worth Telling


April S.

I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.

Ron Landis

I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.

Angel Ricci

When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.