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Choose Every Element for The Series

Lesson 29 from: Fine Art Photography: The Complete Guide

Brooke Shaden

Choose Every Element for The Series

Lesson 29 from: Fine Art Photography: The Complete Guide

Brooke Shaden

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Lesson Info

29. Choose Every Element for The Series

Lessons

Class Trailer
1

Class Introduction

19:06
2

Storytelling & Ideas

27:34
3

Universal Symbols in Stories

03:19
4

Create Interactive Characters

02:16
5

The Story is in The Details

04:13
6

Giving Your Audience Feelings

05:49
7

Guided Daydream Exercise

04:20
8

Elements of Imagery

02:19
9

The Death Scenario

01:47
10

Associations with Objects

03:01
11

Three Writing Exercises

06:39
12

Connection Through Art

30:35
13

Break Through Imposter Syndrome

07:40
14

Layering Inspiration

23:13
15

Creating an Original Narrative

07:42
16

Analyze an Image

04:12
17

Translate Emotion into Images

04:31
18

Finding Parts in Images

06:02
19

Finding Your Target Audience

04:05
20

Where Do You Want Your Images to Live?

12:01
21

Create a Series That Targets Your Audience

32:43
22

Formatting Your Work

06:08
23

Additional Materials to Attract Clients

07:24
24

Which Social Media Platforms Will be Useful?

04:17
25

How to Make Money from Your Target Audience

11:27
26

Circle of Focus

07:55
27

The Pillars of Branding

06:18
28

Planning Your Photoshoot

09:05
29

Choose Every Element for The Series

07:38
30

Write a Descriptive Paragraph

09:37
31

Sketch Your Ideas

17:27
32

Choose Your Gear

02:50
33

How to Utilize Costumes, Props & Locations

26:18
34

What Tells a Story in a Series?

13:06
35

Set Design Overview

01:43
36

Color Theory

19:50
37

Lighting for the Scene

12:05
38

Props, Wardrobe & Time Period for Set Design

06:00
39

Locations

04:31
40

Subject Within the Scene

07:26
41

Set Design Arrangement

05:46
42

Fine Art Compositing

03:46
43

Plan The Composite Before Shooting

10:29
44

Checklist for Composite Shooting

18:52
45

Analyze Composite Mistakes

12:11
46

Shoot: Black Backdrop for White Clothing

10:42
47

Shoot: Black Backdrop for Color Clothing

08:36
48

Shoot: Black Backdrop for Accessories

08:17
49

Shoot: Miniature Scene

09:59
50

Editing Workflow Overview

01:57
51

Add Fabric to Make a Big Dress

08:35
52

Edit Details of Images

08:09
53

Add Smoke & Texture

10:47
54

Blend Multiple Images Into One Composite

24:58
55

Put Subject Into a Miniature Scenario

17:55
56

Location Scouting & Test Photoshoot

22:10
57

Self Portrait Test Shoots

22:30
58

Shoot for Edit

04:21
59

Shoot Extra Stock Images

10:01
60

Practice the Shoot

25:07
61

Introduction to Shooting Photo Series

03:33
62

Shoot: Vine Image

10:40
63

Shoot: Sand Image

09:50
64

Shoot: End Table Image

04:59
65

Shoot: Bed Image

06:18
66

Shoot: Wall Paper Image

05:54
67

Shoot: Chair Image

08:02
68

Shoot: Mirror Image

06:57
69

Shoot: Moss Image

05:48
70

Shoot: Tree Image

07:33
71

Shoot: Fish Tank Image

04:09
72

Shoot: Feather Image

09:00
73

View Photo Series for Cohesion & Advanced Compositing

07:35
74

Edit Multiple Images to Show Cohesion

36:55
75

Edit Images with Advanced Compositing

29:33
76

Decide How to Start the Composite

09:35
77

Organize Final Images

21:37
78

Choosing Images for Your Portfolio

08:19
79

Order the Images in Your Portfolio

16:28
80

Why do Some Images Sell More Than Others?

16:03
81

Analyze Student Portfolio Image Order

11:42
82

Framing, Sizing, Editioning & Pricing

02:19
83

Determine Sizes for Prints

16:44
84

How to Choose Paper

13:56
85

How to Choose Editions

07:18
86

Pricing Strategies

18:59
87

How to Present Your Images

13:26
88

Example Pricing Exercise

09:39
89

Print Examples

08:23
90

Licensing, Commissions & Contracts

04:44
91

How to Keep Licensing Organized

06:07
92

How to Prepare Files for Licensing

07:28
93

Pricing Your Licensed Images

12:33
94

Contract Terms for Licensing

12:07
95

Where to Sell Images

04:55
96

Commission Pricing Structure

08:23
97

Contract for Commissions

12:17
98

Questions for a Commission Shoot

08:45
99

Working with Galleries

08:58
100

Benefits of Galleries

07:39
101

Contracts for Galleries

10:32
102

How to Find Galleries

05:22
103

Choose Images to Show

08:53
104

Hanging the Images

03:38
105

Importance of Proofing Prints

08:04
106

Interview with Soren Christensen Gallery

21:59
107

Press Package Overview

04:35
108

Artist Statement for Your Series

18:20
109

Write Your 'About Me' Page

09:04
110

Importance of Your Headshot

03:55
111

Create a Leave Behind & Elevator Pitch

20:19
112

Writing For Fine Art

04:44
113

Define Your Writing Style

14:49
114

Find Your Genre

06:41
115

What Sets You Apart?

02:25
116

Write to Different Audiences

05:10
117

Write for Blogging

39:57
118

Speak About Your Work

14:21
119

Branding for Video

07:37
120

Clearly Define Video Talking Points

14:27
121

Types of Video Content

31:45
122

Interview Practice

13:22
123

Diversifying Social Media Content

22:32
124

Create an Intentional Social Media Persona

24:48
125

Monetize Your Social Media Presence

18:46
126

Social Media Posting Plan

04:01
127

Choose Networks to Use & Invest

02:57
128

Presentation of Final Images

19:13
129

Printing Your Series

09:16
130

How to Work With a Print Lab

13:39
131

Proofing Your Prints

10:11
132

Bad Vs. Good Prints

03:32
133

Find Confidence to Print

10:50
134

Why Critique?

06:55
135

Critiquing Your Own Portfolio

10:39
136

Critique of Brooke's Series

16:18
137

Critique of Student Series

40:07
138

Yours is a Story Worth Telling

02:09

Lesson Info

Choose Every Element for The Series

I think if we start breaking down images, then we can plan them so much better. If we really consider every single element of what goes into a picture, first of all, you'll probably have more confidence to sell your work, at better prices. Because if you really think about every decision that goes into an image, there's a lot of decision making involved. And in fact, I have a friend who's pretty indecisive, and she, one day, was like, I'm gonna make a self portrait. I'm just gonna do this. I've seen you do it so many times. I'm just gonna do this. And she sends me these pictures; she's texting me these pictures of her like, laying in her apartment wrapped in a bed sheet, and with the text, this is so hard. And I was like, yes! What a great feeling for a photographer to have somebody that you know be like, wow, what you do is really hard. It's very satisfying because they're thinking about every single decision that we make really easily oftentimes. What camera angle am I going to use? ...

How do I choose my settings? What wardrobe am I gonna use? All those things. There are so many decisions. So let's talk about them. All of the decisions. First of all there's lighting. And I'm just gonna make a comprehensive list of everything I could think of. And if you think of something that's not here, just let me know, and we will add it to the list at some point. But we've got lighting, okay? That's like, first and foremost. You're a photographer, you definitely have to know something about light. Composition. So, I want you to put yourself in the mindset of somebody who has never taken a picture before, and how daunting this list will be to think about. Composition, props, any objects you wanna put in the frame. We've got the set, the location, where are you going to do this when you have literally every option in the world. You could do it anywhere with anything. What are you going to wear for this particular image that you're trying to create, or will your model wear, if that's applicable? Hair and makeup, you know? Are my pig tails appropriate for this photo I'm going to do? Or are they not? Most likely not. But one can dream. Camera lens. I mean, literally, what are you going to use? So, are you going to change your lens, do you want it to be wide, do you want it to be tight? Posing. How am I going to sit or stand, or jump in this picture? What am I going to be doing? That's the hardest one for people who have never taken a picture before, I find. They're like, oh, there's a model. Do something, model. Have you ever heard people say that? Just do something. Oh no. We have to tell them. The time; time of day, time period. Could be either one, but we have to think about those things. The emotion or feeling that you're trying to communicate in the image. The mood and atmosphere. How do you want it to feel, how do you want it to look? The colors that you're choosing; super important. The editing of the image; if you're going to edit it, or not. What will this turn into later? Your physical shooting process. How is it going to go? Do you wanna have five assistants who are all doing the work for you? Do you wanna do it all by yourself? What is your process? Is there a certain genre that you're trying to work in? Do you have an idea of a fairy tale princess photos shoot that you wanna do, and if so, how do you make all of these things fit that genre? Will you print the image later on? Do you ever want this to be in print? Are you paying attention to the resolution? Are you paying attention to the file sizes? Things like that. I couldn't think of a better word for this, but does it have any ephemeral qualities? Is it a piece of art that will go away one day, that has a short shelf life, or is it something that will live on and on, and on? How are you going to work within that? And then theme. Is there a theme that you're working with? So, this is a lot, oh, one more. (laughs) Interactivity, yes. So is this an art piece that is interactive for people? Do you want people to engage in any certain way later on, or is this something that you're gonna keep just for yourself? That's a lot of things to think about. I mean, and this is just what I came up with off the top of my head when I was trying to make a list. And you might think of something else. And if you have anything else, let me know. Still very long list though. But if you do have something, do say. Okay? Okay. That's a lot of things though, and so, when my friend sent me that picture, and she said, this is hard, I didn't just think, ha-ha, she knows how hard it is. I really thought, it is hard. It should be hard, and too often it's not hard for us, 'cause we don't think about these things every single time we take a picture. Let's just be honest. I know that I don't. For sure. I mean, there are so many times when I go create, and I'm like, I love the look of that tree, I'm just gonna make something with it, 'cause it looks cool. And then I start. And, I always get to the end of that process feeling a little bit, one, guilty that I didn't really think it through, and two, I don't really like it that much. It could have been better if I had just thought about every single one of these things, which is daunting. Nobody wants to go out on location, and like, you've got your camera, and you've got this model doing something really cool, and you're like, one moment, while I go through my checklist. Nobody wants to do that. But what if we did? That's my point. What if we did. What if we went through every single one of these things for every single picture we took? I feel like, inherently they would have to be better, or at least more meaningful, 'cause better is a bad word, but more meaningful. In my opinion. So that's what I try to do with my images. And this is actually an image that, I did not love how it turned out. And there were many reasons why I didn't love it. And it was okay, I mean, I'm not saying like, oh, look at this horrible picture that I did, but there were some things lacking. But nonetheless, we can still talk about all of these things, all of these crazy things that went into it. So I thought about, where am I going to take this picture? It was 4am when I got up to take this picture, and part of me was like, you know, I'll just do this against my wall here at home later after I sleep in til seven o'clock. That was part of me that said, I could do this by compositing. I could just put myself in this location later, and who really cares? But then the other part of me said, no, I like to create with experiences. I want to be there. I want to have this experience. So I went there at 4:30 in the morning, and I took this picture. I brought my hula hoop, my trusty hula hoop, that I love so much. It's purple and glittery, and I always have to fight that, but, there it is. I brought a stool. So, so far, what you know is this: I went on location, I brought the props with me that I needed to do everything there without having to composite too much, except for the actual hula hoops that I photographed on location for lighting consistency and angle consistency. And then, I've got this dress, so I'm making conscious decisions about location and wardrobe. I've chosen a location that's pretty nondescript, I've chosen a wardrobe that is certainly nondescript, very simple, all blue, no real time period associated with it. I'm not showing a face, so there's no character consideration here. It's not about the person, it's about the form. And then if we go back, we can probably choose something for every single one of these things that was a consideration, and I would even argue that maybe was not a consideration; that I just forgot to think about. And that's probably why it fell short for me with this particular image.

Class Materials

Bonus Materials with Purchase

Guided Daydream & Writing Exercises Workbook (Lessons 1-11)
Creating an Original Narrative Workbook (Lessons 12-18)
Finding Your Target Audience Workbook (Lessons 19-27)
Planning Your Series Workbook (Lessons 28-34)
Set Design Workbook (Lessons 35-41)
Compositing Workflow Checklist (Lessons 42-49)
Editing Workflow Checklist (Lessons 50-55)
Location Scouting Workbook (Lessons 56-60)
Stock Image Downloads for Practice (Lessons 61-72)
Organizing Your Portfolio Workbook (Lessons 77-81)
Pricing & Editioning Your Work Workbook (Lessons 82-89)
Writing Contracts & Licensing Images Workbook (Lessons 90-98)
Gallery Best Practices (Lessons 99-106)
Pitch Package Workbook (Lessons 107-111)
Writing Your Brand Workbook (Lessons 112-117)
Marketing Workbook (Lessons 118-122)
Social Media Workbook (Lessons 123-127)
Printing Methods Checklist (Lessons 128-133)
Self Critique Workbook (Lessons 134-137)
Bonus Materials Guide
Syllabus
Image Edit Videos

Ratings and Reviews

April S.
 

I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.

Ron Landis
 

I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.

Angel Ricci
 

When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.

Student Work