Importance of Your Headshot


Fine Art Photography: The Complete Guide


Lesson Info

Importance of Your Headshot

Here are some head shots. And I took these myself, as I mentioned. Super anti-social. And I decided that I would just do my own head shots. So I did, and that's what these images are. And I think it's important to have some head shots with clean backgrounds, black and white, so dark or light backgrounds. Just for people to choose from. I've had a lot of different people have very specific specifications of what they need in a head shot, so sometimes they'll say "Please only send with dark background." Or "please only send black and white." For example. It's good to have lots of options that give different clients different things. This is good to know if you're not going to do your own head shots, which I don't always recommend. Then make sure that you tell the person that you're going to get to do your head shots, "Well I'd like a dark background," "a light background," "a couple of different outfits." Just get it all done in one go so that you have all of these options to send people...

. Make sure that you feel like it's your personality, too. That's why I created this image here with the profile. Because I felt like that was me way more than the other images. I felt really awkward just looking and smiling at the camera, but then I didn't feel awkward when I could just finally look away. And you know, you might say "But that's not professional." Well, I don't care about that. So if there's a place that's not gonna hire me because of my head shot looking like that, I probably am not a good match for that organization in the first place. These are some extra images which are clearly not head shots. Clearly. I know. But these images are still important to present to people depending on what you're trying to do. Now I'm not going to put these in an official press package. Like I would never print this image out, stick it in there and send it in to somebody. Because first of all, it'd be really confusing. It's not a head shot, but it's also not one of your fine art images, so what is this thing? So this is something that I would put on a website, on an about me page, on a blog for example. I have two different websites. I've got, my official website. I've got my blog. I put this on my about page of my blog. Because it's fun, cutesy, whatever. Shows my personality. And I just love this image. I wouldn't put my official head shot on my blog. Because that would look too professional to me. Too nice and clean. And I don't like that. I'd rather put a picture of my dirty feet or something like that on my blog. These are just a few images that I have. I was having an argument about how cool I look here. My thought being very, other people's being not at all. So you can weigh in on that. I think the bloomers really kill it for people. But I don't care, I like the bloomers. So just another image. Now this is not an image that I would use for anything official because it's not good quality. I have so many pictures of myself from cell phones that just look kind of crappy when it comes down to it with the quality. And we're photographers, so we cannot put out crappy images, okay. Even if it's just a silly about thing, it should probably still reflect nice quality imagery if that's what we're doing. Because those are the associations that people make. If someone is looking at your site who's not a photographer, and they see an image that's like low quality cell phone picture, they might associate that with what you do, so I would just stay away from really low quality images. I wish that this was a high quality image. I love this picture. That is 100 percent me in every single way. But it's not, so I don't use it.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling