Fine Art Photography: The Complete Guide


Fine Art Photography: The Complete Guide


Lesson Info

Press Package Overview

This is all about the press package which is a whole bunch of different things and will mean something different to each person depending on your particular business and what you want to be putting out there into the world. So, it's important to note that maybe some things that we're gonna talk about, you'll leave behind. Maybe other things you'll keep, and it all depends on the business that you wanna build. And I'm gonna go over what materials you'll need for what and when and how and why and all of that. But a press package is very important. First thing you're probably going to think is I don't need a press package because I don't have any press to give my package to, right? So that's like an important thing to consider is why would I even need this. Well in my experience it's really good to have something like this already made for when that opportunity does come or for creating your own opportunities. You know, we all think that we have to sit around and wait for this big magazin...

e to email us and feature our work. No, send in your press package to people ahead of time, then see what it gets you. And that's what I love to do in my business is make a plan, do it ahead of time, give it to the people who might need to see it, and then hope that I get hired later. That's how my fine art business works. So press package. Let's talk about what that entails specifically in a press package. One thing will be the Artist Statement, and this is a very, very important part of the press package. If you are not used to writing a lot, this will be incredibly difficult, and I'm just saying that right up front because I want you to know that I recognize the difficulty in this. It's not something that will probably come with the first thing that you write. You'll probably have to do a number of passes on this. Maybe show it other people, see how that goes, but an artist statement is your statement as an artist. That solves the whole mystery doesn't it? So what you're going to be doing is writing about your art in an intelligent, thoughtful way so that somebody who wants to know what you're all about will know based on this document that you're going to send them. How to write captions for your images, another thing that we're going to talk briefly about. So, this will come up mostly. Let's say that you're submitting to a juried show, and they want you to write like one or two sentences per image that you're submitting which is very, very common with awards, trade shows, things like that. And you're gonna need to know how to do that. What are they looking for and how can you put that together and have it ready prepared ahead of time. An About Me is what you're going to need. Some call it a biography. That annoying little blurb that you have to put on your website that no photographer wants to write, ever. Do you all have About Me pages written? Do you think that they're awesome? Me neither, I get it. It's really hard, and we're gonna talk about that in depth. A CV which is your artist resume. Understanding what needs to go on there. Making sure that it's nicely presented, that it's not too long which is the problem that some of us have, and that it's not too short which is the other problem that some of us have. So what to put on there to get a happy medium. Head shots, it seems like a really obvious thing, but there are different types of head shots that are appropriate in different scenarios. So it's good to know how you should have your picture taken. Have any of you guys ever shot your own head shots? I'm so antisocial that I won't even ask anybody to shoot my head shot, and it's a problem. So, if anybody out there wants to shoot my head shot, please help me. But I'll show you the ones that I've done so far. And then I have this thing called a Leave Behind which is something that you would leave behind. I know, I know, it's really fancy. So, you'd wanna leave this behind with a client or a potential client. For example, a gallery, a publisher, a magazine. Any meeting you might have something really good and solid to leave behind. An Elevator Pitch. You're not gonna like this, but I'm gonna make you do it. An Elevator Pitch is something that's part of the press package insofar as you need to know what to say when you're in this situation where you could give somebody a press package. Okay? So if they're like, do you go up to someone, you're like, hi, my name is So and So, and I do this thing. What are you gonna say? What is your pitch gonna be to them to get them to really be interested in who you are and what you do and what you have to say?

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling