Fine Art Photography: The Complete Guide

Lesson 89/138 - Print Examples

 

Fine Art Photography: The Complete Guide

 

Lesson Info

Print Examples

I wanted to show you some of my prints, since we're talking about printing and editioning and pricing and sizing and all of those things, and I just wanna give you a little example of what that looks like for me. And I think that it's really good to see papers and the sizes in relation to each other as well as to a human. So for context, I'm a bit over five feet tall, and this is how big a ten inch print looks. So this is my ten inch size, my smallest size that I offer. And I don't offer anything smaller than this because I felt like I would just lose too much detail. And that's a totally personal thing when you're choosing you're sizing and all of that good stuff. So I've got my paper here, and what you'll notice if I just take one of these is that it's a nice, thick paper. It doesn't really wobble around that much, it holds its shape no matter what I do, because it's really thick and it's really textured. And you're probably not gonna be able to see that from far away, but when I loo...

k up close, I can see the texture in the pigment, in the print, in the ink, and all of that. Particularly right in this top strip where it's really yellow, and it's just a flat yellow, I can see the texture really well through this region. So that's something that we're considering when we're choosing our sizes, and our prints, and our paper, and all of the things that go into that. So we've got sizes here, and this in contrast is my 20 inch size. So I go 10 inches to 20 inches, and you can see the difference. It looks like a little baby print, doesn't it in comparison? And it's just very, very small. So I wanted to take a second to talk about these sizes, and why I chose what I chose when I started. I really like this 20 inch size, because I feel like this is a reasonable size print to hang in a house. It's nothing gigantic where you would have to have a huge wall space for it, but I will say that I've learned a lot about markets both where I live as well as internationally, and they change. What people's expectations are, what their preferences are. So here in the United States, it's much more common for me to sell this size print, whereas in the gallery that I have in Amsterdam, it's very common that I sell my large prints there. And the whole reason is lifestyle, how people live. So they have, in Amsterdam, huge, tall ceilings in their houses, with big blank walls, where they can put giant pieces of art, where this is gonna look really tiny in that house, whereas something that's double the size is going to look much more reasonable. But here in the United States, as well as many other countries, you don't have that much space to put giant prints on your walls. And sometimes this depends on that gallery itself. So I will often go from one gallery in, say, New York City, where nobody has almost any wall space, to a gallery in Florida, where you have tons of big homes with big walls. I had a gallery in Florida that sold a lot of large prints because of the people that she was selling to and the types of houses that they owned, versus other locations where I sell this size or even smaller. Another really good thing to think about is I'm kind of having some trouble handling this print, right? I'm kind of like, ah! It's a little bit more more bendy, it's bigger, and I wanna make sure that I don't hurt this print. So I'm gonna put this back right there. But something to consider with these small prints is that they're very manageable, very manageable. I can take one of these prints, and I'm not very worried about damaging it, and it's not gonna bend, and it's easy to transport, so something that you might wanna consider is how you might display these prints in a gallery. For example, you would want to have this framed, this 20 inch print, because it's bigger and it's floppier and you can't handle it easily. This one, however, I have often had my prints just with a little backer board on it, a little whiteboard around the back, and I've had it sort of shrink-wrapped together, and just had them so you can sort of flip through them in a bin rather than on the walls. And that's really great, because it gives the illusion of discount, does in not? So if you go into a gallery, and you've got all these big prints on the walls, but then you have a literal bin on the floor, where you're flipping through the prints, then it's sort of like, oh, this is a smaller price point, you might be able to take it and go with that print. So it's just another way of thinking about it. One other thing that I wanna mention is the white border that you see. Here we have a one inch boarder on these prints. And these I think are either one inch or one and a half, but I think these are one inch as well. And then as the sizes go up, the border gets bigger, just to accommodate how big and floppy the print is. So if I have a 40 inch print, I'm gonna want a bigger border on that, so that the white border is more secure when you frame it, and it stays put where it's going to go. So it's also a visual thing. The bigger the border the nicer it's probably going to look, same with matting and all of those options. And the final thing that I wanna bring up with these prints is the actual signing of the prints. So I've got a pencil here, this is just a totally normal pencil, and a lot of people are shocked to learn that I sign my prints in pencil. But using pen is ... I'm not gonna say it's at all a bad thing, you can definitely sign with whatever you want, if you wanna use a Sharpie use a Sharpie, although I don't know how, I can't endorse that method of signing. But pencil is traditional, pencil is what most people use to sign their prints, and pencil is what I use to sign my prints. There have been some debate about using pens, and using inks, in terms of will the ink bleed over time, and sort of sink into the actual print that you're trying to sign, and all of that. So I use pencil. It's traditional, it's simple, it's easy, and I would recommend going in that direction with it. Now in terms of signing these prints, I'm just going to take this one and show you where I would sign this print. So here I have the image, and we've got the ink going to the edges right around here, which is 20 inches. So the 20 inches is not from one side of the paper to the next, it's where the actual ink falls. So that's 20 inches. And then we have the border, and there are a lot of ways you can do this. You don't have to do this in one standard way, but the way that I would do it is to sign the bottom, right-hand corner, and number the bottom, left-hand corner, and that's how I do it. So if I'm going to sing this print, I'm gonna sign it right here, and I'm just going to put my signature right on the bottom there. And then I would number it over here, which I'm not going to do right now` because I don't know which number this is, and I would have to look at my special document to know, which I'm not going to do at this moment. Especially because, if something happens to this, then I've just wasted my time numbering it, and I'm not gonna be able to sell it, and I'll have to destroy it. So instead I'm going to leave it unnumbered, but signing is okay. Other options here would be not only signing and numbering, but also maybe putting a title, maybe in the middle of it in quotes. You might add the date or the year that it was created. These are all options that you might wanna put on the print itself, and that is completely up to you, what you want to do with that. So I've got these two sizes here, and clearly what you're missing are my other two sizes. So I didn't bring any super gigantic prints with me because that's very difficult to do. So I did not do that, but I've got these prints here and I hope that it's interesting to at least see what the different sizes look like, where to sign it, and how you might wanna handle selling these prints.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.

Lessons

1Class Introduction 2Storytelling & Ideas 3Universal Symbols in Stories 4Create Interactive Characters 5The Story is in The Details 6Giving Your Audience Feelings 7Guided Daydream Exercise 8Elements of Imagery 9The Death Scenario 10Associations with Objects 11Three Writing Exercises 12Connection Through Art 13Break Through Imposter Syndrome 14Layering Inspiration 15Creating an Original Narrative 16Analyze an Image 17Translate Emotion into Images 18Finding Parts in Images 19Finding Your Target Audience 20Where Do You Want Your Images to Live? 21Create a Series That Targets Your Audience 22Formatting Your Work 23Additional Materials to Attract Clients 24Which Social Media Platforms Will be Useful? 25How to Make Money from Your Target Audience 26Circle of Focus 27The Pillars of Branding 28Planning Your Photoshoot 29Choose Every Element for The Series 30Write a Descriptive Paragraph 31Sketch Your Ideas 32Choose Your Gear 33How to Utilize Costumes, Props & Locations 34What Tells a Story in a Series? 35Set Design Overview 36Color Theory 37Lighting for the Scene 38Props, Wardrobe & Time Period for Set Design 39Locations 40Subject Within the Scene 41Set Design Arrangement 42Fine Art Compositing 43Plan The Composite Before Shooting 44Checklist for Composite Shooting 45Analyze Composite Mistakes 46Shoot: Black Backdrop for White Clothing 47Shoot: Black Backdrop for Color Clothing 48Shoot: Black Backdrop for Accessories 49Shoot: Miniature Scene 50Editing Workflow Overview 51Add Fabric to Make a Big Dress 52Edit Details of Images 53Add Smoke & Texture 54Blend Multiple Images Into One Composite 55Put Subject Into a Miniature Scenario 56Location Scouting & Test Photoshoot 57Self Portrait Test Shoots 58Shoot for Edit 59Shoot Extra Stock Images 60Practice the Shoot 61Introduction to Shooting Photo Series 62Shoot: Vine Image 63Shoot: Sand Image 64Shoot: End Table Image 65Shoot: Bed Image 66Shoot: Wall Paper Image 67Shoot: Chair Image 68Shoot: Mirror Image 69Shoot: Moss Image 70Shoot: Tree Image 71Shoot: Fish Tank Image 72Shoot: Feather Image 73View Photo Series for Cohesion & Advanced Compositing 74Edit Multiple Images to Show Cohesion 75Edit Images with Advanced Compositing 76Decide How to Start the Composite 77Organize Final Images 78Choosing Images for Your Portfolio 79Order the Images in Your Portfolio 80Why do Some Images Sell More Than Others? 81Analyze Student Portfolio Image Order 82Framing, Sizing, Editioning & Pricing 83Determine Sizes for Prints 84How to Choose Paper 85How to Choose Editions 86Pricing Strategies 87How to Present Your Images 88Example Pricing Exercise 89Print Examples 90Licensing, Commissions & Contracts 91How to Keep Licensing Organized 92How to Prepare Files for Licensing 93Pricing Your Licensed Images 94Contract Terms for Licensing 95Where to Sell Images 96Commission Pricing Structure 97Contract for Commissions 98Questions for a Commission Shoot 99Working with Galleries 100Benefits of Galleries 101Contracts for Galleries 102How to Find Galleries 103Choose Images to Show 104Hanging the Images 105Importance of Proofing Prints 106Interview with Soren Christensen Gallery 107Press Package Overview 108Artist Statement for Your Series 109Write Your 'About Me' Page 110Importance of Your Headshot 111Create a Leave Behind & Elevator Pitch 112Writing For Fine Art 113Define Your Writing Style 114Find Your Genre 115What Sets You Apart? 116Write to Different Audiences 117Write for Blogging 118Speak About Your Work 119Branding for Video 120Clearly Define Video Talking Points 121Types of Video Content 122Interview Practice 123Diversifying Social Media Content 124Create an Intentional Social Media Persona 125Monetize Your Social Media Presence 126Social Media Posting Plan 127Choose Networks to Use & Invest 128Presentation of Final Images 129Printing Your Series 130How to Work With a Print Lab 131Proofing Your Prints 132Bad Vs. Good Prints 133Find Confidence to Print 134Why Critique? 135Critiquing Your Own Portfolio 136Critique of Brooke's Series 137Critique of Student Series 138Yours is a Story Worth Telling

Reviews

April S.
 

I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.

Ron Landis
 

I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.

a Creativelive Student
 

What an amazing 20 days this is going to be! Brooke is so enthusiastic and has such a lovely manner. What a bargain for all of the information Brooke will be sharing with us. So excited. Thanks Brooke and Creative Live. :)