Proofing Your Prints
I caution you against large prints to start. They're very difficult to handle. It's really easy to lose resolution, to have that resolution distort, and stretch pixels too much and it'll be too soft, it'll be kinda muddy looking, so that's a little bit difficult. Ease of sale: are you in a region where people buy really big prints, or are you not? And if you're not, really think about where you're gonna put those gosh darn prints. 'Cause I have so many big prints in my house just rolled up, I have no idea what to do with them, I need a whole other house just to store my prints that didn't sell that are really really big. So think about that. Now, proofing your prints. What you're gonna think about is lighting, are you wearing gloves, do you have paper to cover the prints, compressed air is a really good thing to have. I like to have compressed air, and the reason why is 'cause you can just blow it on the print and get all the little dust and specks off instead of trying to wipe them aw...
ay or touch them. Make sure that they're tightly packed. So while we're talking about proofing, let's get a print out here and let's see if we can just pop one out, see how it goes. Yay! Oh, hello. Okay, so the print that I chose to do here is going to be this one, with the vines, for a number of reasons. I chose this print because I thought it was the most likely to go poorly, and I thought, "Let's just go with that." Because this is going to be the one that I would worry about most. So why am I going to worry about this one more than any other? There are a number of reasons. I still think, like, for example, this print could print very poorly. It's really dark. Really dark. And it's meant to be. The one with the feathers could print really poorly, 'cause it's really dark. But the reason why I chose this one specifically, is because it has a lot of darkness around the edges where you can just barely see some detail up in here, and that's a really sensitive zone to get right when you're printing. I've seen tons of prints that come out way too dark, you can't see any detail, some that come out so light that you start to lose color and things like that. It doesn't look very good. So I chose this one for how dark and light it was, because our subject has a good amount of contrast on her, and I want to make sure that she pops. But the other thing is that it has one very particular color in this image, and I want to make sure that this color is right. Because if you know me, I do not like green in my images. And this was a stretch for me to do. I couldn't even do it on this one. I changed it purple, 'cause I just couldn't deal with it anymore. I did one and I was like, "No more green. We're done with the green here." And so I kept this one green and I didn't keep the other one, and I kept this a very particular green. I changed the color of that green, what felt like 50 times. Because I was so paranoid that I wouldn't like it. So when it comes to printing it, I want to make absolutely certain that it is just that exact type of green that I want. So that was my thought process in choosing this one. Now all of these have a lot of darkness, and probably any of them could have worked as a test print, but this is gonna be a really good one for us to start with. And we printed a couple the other day, didn't we? Do we have those handy? And I want to show you just some of the process that we've been going through, when it comes to prints. So, I don't know if you guys can see this fairly well, but let me just show you. This was one that we did. It's crazy dark, right? And it's so dark that it's sort of just crunching the colors, so there's just a blue strip here, instead of the floor board that's in there, and we've got this really magenta circle happening here. It was really bad. But, this one was not my least favorite, let me just say that. There were some that were worse. And then this one was just slightly lighter, but you can see just tons of contrast on it. Here it is. This is the most terrible thing I've ever witnessed in my art career. Not really, but it's really bad. And this was lightening too much. And because of that process of making it come out lighter, it also lost the color, it lost any impact that it has, and she looks totally just blended into that scene, like she's not supposed to. And then we have just a couple more. We did a lot, can you tell? There's that one, and then it's just varying levels of darkness. And different printers are going to produce different results. The person working the printer is going to produce different results. And that's important to remember. So if you're going to some place to get your prints done and frequently you're thinking, "These just are not coming out right." Remember that it could also be the printer, the person doing the printing, that you're not jiving with, and you might need to try somebody else. So we're gonna see if Casey and I jive today. Good luck. Yeah, hope it goes well. Okay, a couple other things that you're gonna want to think about when you're proofing. One of them is going to be the lighting that you're under. So right now, we're under very white lights, and that's pretty good for proofing. So I can sort of get a true sense of color because it's white light, but earlier, for example, we were under blue lights, or at least some in the background. That wouldn't be good for this situation because you don't want any color cast coming in. The other thing that I'm wary of is only checking it in one light source. So instead of only looking at it in this space, under this light, I would love to just put the blinds up, see how the natural light comes in and how that affects it, and just see how that goes. The other thing that I want to do when I'm printing is to really think about the angle that I'm holding it at. For example, if I hold it straight up and I let the light hit it directly, that'll look different than if I hold it down at an angle. And a really good thing to do is instead of just holding it in one way versus the other, it's a great idea to start to shift it, just lay it down, and see if you can see any dents or scratches as you look at it at eye level, which I love to do. Because you can really really see if anything weird is going on here. And there is one image that I had printed from these that are hanging that had a bit of a scuff on it, and I can't remember which one it was now, but it stood out immediately to me when I picked it up. Of course I can't see it now, but there was one that just had a scuff. And I would have to reprint that, if there was a scuff on it. I feel like I should be able to make a scuff. There we go, I made a scuff. That was a little sad to do, wasn't it? I know. Now, I don't know if you guys can see this. Probably at home, you can't see it that well. But can you see right there, where I made that line? And you can see it depending on which way it's tilted and, so it's good to just really proof it. Really proof it. Don't just look at it once and be like, "Yeah that looks fine. I can see the detail in the shadows." 'Cause it's not only about that. It's about really angling it and seeing exactly what we've done. One day I swear, I'm just gonna like... This is how I'm gonna start signing my prints from now on. Right, right? Is it good? Do you like it? Okay. So, that's why it's really important that you handle your prints with care, that you use gloves, for example. I always have sweaty palms, which seems irrelevant. But my hands get dirty easily, and so I touch things and it rubs off on the prints. And you just want to make sure that, in everything that you do with your prints, you're treating this like it's worth $1 million. 'Cause one day it might be, you never know. I want to make sure that when I'm giving a print to a client, it doesn't have a dent, it doesn't have a scratch, and you can even see that just through the process of holding this right now, can you see the dents that are occurring in the bottom of this? I don't know what the right lighting is for you guys to see, but you can see a little bit. And of course I'm not handling them nicely, I've just been like this, talking to you guys 'cause I have this issue where I can't stop moving my hands. But that's already creating issues that would not allow me to sell this image, this print. So that's what I'm considering. How is it looking? Oh, it's coming. Oh, I'm a little scared about this one. (laughing) We'll see how it goes. Okay, let's look at more proofing here, if we can see that. So what I'm looking for are scratches, dents, missing ink, shifted pixels. Do you remember that picture that I showed you guys before where I printed and my pixels were way shifted off? Oh my gosh, worst day of my life. Scuffs and debris. Okay, so specifically missing ink is one that could really trip you up if you're not used to looking for that, and what I mean by that is this: when I get my images printed, because it's such a thick sort of cottony paper, some of the paper sometimes comes off in the printer and it will sort of sprinkle on to the ink, and sort of sit on there, and it's really easy to mistake a piece of dust for missing ink, when you're printing. So you want to really make sure that if you see a little white speck, that it does come off and that it's not just missing ink completely. Because somebody will notice if you don't notice.
Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.
This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.
This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.
She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.
This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.