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Fine Art Photography: The Complete Guide

Lesson 24 of 138

Which Social Media Platforms Will be Useful?

Brooke Shaden

Fine Art > Fine Art Photography: The Complete Guide > Which Social Media Platforms Will Be Useful?

Fine Art Photography: The Complete Guide

Brooke Shaden

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Lesson Info

24. Which Social Media Platforms Will be Useful?

Lessons

  Class Trailer
Now Playing
1 Class Introduction Duration:19:06
2 Storytelling & Ideas Duration:27:34
3 Universal Symbols in Stories Duration:03:19
4 Create Interactive Characters Duration:02:16
5 The Story is in The Details Duration:04:13
6 Giving Your Audience Feelings Duration:05:49
7 Guided Daydream Exercise Duration:04:20
8 Elements of Imagery Duration:02:19
9 The Death Scenario Duration:01:47
10 Associations with Objects Duration:03:01
11 Three Writing Exercises Duration:06:39
12 Connection Through Art Duration:30:35
13 Break Through Imposter Syndrome Duration:07:40
14 Layering Inspiration Duration:23:13
15 Creating an Original Narrative Duration:07:42
16 Analyze an Image Duration:04:12
17 Translate Emotion into Images Duration:04:31
18 Finding Parts in Images Duration:06:02
19 Finding Your Target Audience Duration:04:05
20 Where Do You Want Your Images to Live? Duration:12:01
21 Create a Series That Targets Your Audience Duration:32:43
22 Formatting Your Work Duration:06:08
23 Additional Materials to Attract Clients Duration:07:24
24 Which Social Media Platforms Will be Useful? Duration:04:17
25 How to Make Money from Your Target Audience Duration:11:27
26 Circle of Focus Duration:07:55
27 The Pillars of Branding Duration:06:18
28 Planning Your Photoshoot Duration:09:05
29 Choose Every Element for The Series Duration:07:38
30 Write a Descriptive Paragraph Duration:09:37
31 Sketch Your Ideas Duration:17:27
32 Choose Your Gear Duration:02:50
33 How to Utilize Costumes, Props & Locations Duration:26:18
34 What Tells a Story in a Series? Duration:13:06
35 Set Design Overview Duration:01:43
36 Color Theory Duration:19:50
37 Lighting for the Scene Duration:12:05
38 Props, Wardrobe & Time Period for Set Design Duration:06:00
39 Locations Duration:04:31
40 Subject Within the Scene Duration:07:26
41 Set Design Arrangement Duration:05:46
42 Fine Art Compositing Duration:03:46
43 Plan The Composite Before Shooting Duration:10:29
44 Checklist for Composite Shooting Duration:18:52
45 Analyze Composite Mistakes Duration:12:11
46 Shoot: Black Backdrop for White Clothing Duration:10:42
47 Shoot: Black Backdrop for Color Clothing Duration:08:36
48 Shoot: Black Backdrop for Accessories Duration:08:17
49 Shoot: Miniature Scene Duration:09:59
50 Editing Workflow Overview Duration:01:57
51 Add Fabric to Make a Big Dress Duration:08:35
52 Edit Details of Images Duration:08:09
53 Add Smoke & Texture Duration:10:47
54 Blend Multiple Images Into One Composite Duration:24:58
55 Put Subject Into a Miniature Scenario Duration:17:55
56 Location Scouting & Test Photoshoot Duration:22:10
57 Self Portrait Test Shoots Duration:22:30
58 Shoot for Edit Duration:04:21
59 Shoot Extra Stock Images Duration:10:01
60 Practice the Shoot Duration:25:07
61 Introduction to Shooting Photo Series Duration:03:33
62 Shoot: Vine Image Duration:10:40
63 Shoot: Sand Image Duration:09:50
64 Shoot: End Table Image Duration:04:59
65 Shoot: Bed Image Duration:06:18
66 Shoot: Wall Paper Image Duration:05:54
67 Shoot: Chair Image Duration:08:02
68 Shoot: Mirror Image Duration:06:57
69 Shoot: Moss Image Duration:05:48
70 Shoot: Tree Image Duration:07:33
71 Shoot: Fish Tank Image Duration:04:09
72 Shoot: Feather Image Duration:09:00
73 View Photo Series for Cohesion & Advanced Compositing Duration:07:35
74 Edit Multiple Images to Show Cohesion Duration:36:55
75 Edit Images with Advanced Compositing Duration:29:33
76 Decide How to Start the Composite Duration:09:35
77 Organize Final Images Duration:21:37
78 Choosing Images for Your Portfolio Duration:08:19
79 Order the Images in Your Portfolio Duration:16:28
80 Why do Some Images Sell More Than Others? Duration:16:03
81 Analyze Student Portfolio Image Order Duration:11:42
82 Framing, Sizing, Editioning & Pricing Duration:02:19
83 Determine Sizes for Prints Duration:16:44
84 How to Choose Paper Duration:13:56
85 How to Choose Editions Duration:07:18
86 Pricing Strategies Duration:18:59
87 How to Present Your Images Duration:13:26
88 Example Pricing Exercise Duration:09:39
89 Print Examples Duration:08:23
90 Licensing, Commissions & Contracts Duration:04:44
91 How to Keep Licensing Organized Duration:06:07
92 How to Prepare Files for Licensing Duration:07:28
93 Pricing Your Licensed Images Duration:12:33
94 Contract Terms for Licensing Duration:12:07
95 Where to Sell Images Duration:04:55
96 Commission Pricing Structure Duration:08:23
97 Contract for Commissions Duration:12:17
98 Questions for a Commission Shoot Duration:08:45
99 Working with Galleries Duration:08:58
100 Benefits of Galleries Duration:07:39
101 Contracts for Galleries Duration:10:32
102 How to Find Galleries Duration:05:22
103 Choose Images to Show Duration:08:53
104 Hanging the Images Duration:03:38
105 Importance of Proofing Prints Duration:08:04
106 Interview with Soren Christensen Gallery Duration:21:59
107 Press Package Overview Duration:04:35
108 Artist Statement for Your Series Duration:18:20
109 Write Your 'About Me' Page Duration:09:04
110 Importance of Your Headshot Duration:03:55
111 Create a Leave Behind & Elevator Pitch Duration:20:19
112 Writing For Fine Art Duration:04:44
113 Define Your Writing Style Duration:14:49
114 Find Your Genre Duration:06:41
115 What Sets You Apart? Duration:02:25
116 Write to Different Audiences Duration:05:10
117 Write for Blogging Duration:39:57
118 Speak About Your Work Duration:14:21
119 Branding for Video Duration:07:37
120 Clearly Define Video Talking Points Duration:14:27
121 Types of Video Content Duration:31:45
122 Interview Practice Duration:13:22
123 Diversifying Social Media Content Duration:22:32
124 Create an Intentional Social Media Persona Duration:24:48
125 Monetize Your Social Media Presence Duration:18:46
126 Social Media Posting Plan Duration:04:01
127 Choose Networks to Use & Invest Duration:02:57
128 Presentation of Final Images Duration:19:13
129 Printing Your Series Duration:09:16
130 How to Work With a Print Lab Duration:13:39
131 Proofing Your Prints Duration:10:11
132 Bad Vs. Good Prints Duration:03:32
133 Find Confidence to Print Duration:10:50
134 Why Critique? Duration:06:55
135 Critiquing Your Own Portfolio Duration:10:39
136 Critique of Brooke's Series Duration:16:18
137 Critique of Student Series Duration:40:07
138 Yours is a Story Worth Telling Duration:02:09

Lesson Info

Which Social Media Platforms Will be Useful?

We're gonna talk about social media later in the class, so I'm not going to go into this too much right now, but social media platforms, I mean, obviously, you could talk for probably a whole year about this nonstop and everyone would still be debating what you have to say about it. So I'm simply going to make this point of the best social media platform is the one where you feel more comfortable, where you feel like it's an authentic showing of your work, and where you find a community. And, you know, we were just talking about this earlier today, you and I, Tori, and how it's like maybe Flicker was once the place to be. Maybe that was your place, and that was my place. That was where I found my tribe, so to speak, to begin with. I found a community of people who supported what I did, and I supported them. And now for me, maybe that's Instagram, maybe that's not Flicker. So I'm simply looking for the place that fits best. I'm not looking for the place that has the best SEO, whatever t...

hat means. And I'm not looking for the place that has the most amount of people right now. I'm simply looking for the place where I connect the best to people. Because I'm gonna say this over and over, it's not about how many people you can amass in one place. I am not interested in that. I mean, I'm interested right now, you know, in how can I make those genuine connections, because those people are going to be the ones who support my career. Not the two million people on some other social media platform who don't really care what I'm doing, but maybe the 10 people who really do. So I'm very interested in that. (coughs) Excuse me. So you are the consumer. Imagine that you are the one buying these things. You're the one engaging with people. And we are, right, we're all consumers. We're all artists, we're both. What do you want to see? I mean, let's say you get on Instagram right now, and you start scrolling, what's gonna make you stop? What is it? And I think that if we really slow down online, and we take a look at what works, what doesn't work for us, then we can start to really take notes and say, "Okay, I notice that I'm responding really well "to a certain visual," a certain type of color scheme, maybe, that you're seeing. Maybe it's a certain type of text that you're seeing a lot of, maybe certain quotes that you really like, something like that. Whatever makes you stop over and over again, that's what you want to be buying probably. You know, if you're gonna look for art for your house and you notice you're stopping on the same exact color pallette every single time when you get on Instagram, you might think, "Oh yeah, maybe I do want that in my house," instead of just scrolling online. So it's really good to think about that. Why wouldn't you buy your own products? I love this question so much. Like really, why would you not do it? And I could answer this question for myself, and I will. You know, I've got products, and products is a vague term. I don't mean necessarily like let me hand you a product that I'm going to be giving, it could be a service. Buy why wouldn't you buy into your own thing? (laughs) And yeah. And so, why not? So if I'm thinking about my services, if I'm thinking about my products, my prints, things like that, what would deter me from purchasing? One thing that I know is true of myself right now is that I feel like my website is a little bit lacking in my print department. If I went to my own website, and I was thinking I might buy a print from this artist who's known as Brooke Shaden. I'm gonna go to this girl's website. I'm gonna look at the print page, see what's up. It has some text, it has galleries where you can purchase the work, but I would actually really hope to see like a picture of the paper that's being used, or like a closeup of the print, or just something to show the quality of it, and I don't have that right now on my website, so that's something that would deter me from buying my own product. And same with services. For example, I don't even advertise my services, so that's one thing that would deter me from buying my own product, because I don't even do it. So little things like that, just asking yourself really honestly, why wouldn't you?

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.

Reviews

April S.
 

I tuned in for most of Brooke's lessons in this course and watched some of them more than once as they were rebroadcast. First I want to say that Brooke is a very good instructor. Her easy-going, friendly, down-to-earth, somewhat quirky manner cannot be mistaken for unprofessional. She is very prepared, she speaks well (not a bunch of hemming and hawing), she is thoughtful, she is thorough, she is very relatable and at ease, and she is definitely professional in her presentation. I really thought when I first tuned in that it would mostly be background noise while I was at work, sound to keep me company. Not because I didn't like Brooke but I really didn't think I was into fine art photography nor did I think I cared about the business side of things much. Not now anyhow. I was really wrong. Brooke sparked a deep interest in me to delve into fine art photography, to consider creating images for myself, from my imagination. In fact, I realized that this was something I'd been thinking about for a couple of years though I hadn't put a name to it (the idea of creating pre-conceived images based on my own creative goals). I gleaned many little treasures from her about image sizes, working with printers, different types of paper, selling, interacting with galleries, and so much more. I may not need all of what she taught right now because I'm definitely headed in another direction at the moment, but she planted ideas and information in my head that I know will be useful at some point. Things I may not have thought of on my own, but that seed is in my head now so when the time comes, I'll know. I'd really like to buy her course but at the moment, with the holidays right around the corner, it's not in my personal budget. I'm grateful to have caught the live and rebroadcast lessons though, and her course is on my list to own. I think it's a great reference to be consulted over and over again, not watched once and forgotten. Kudos Brooke for really putting together an excellent course.

Ron Landis
 

I'm retired now, but spent decades in the people and training business. Brooke is extraordinary! Even though this course is extremely well organized and she's left nothing unattended, she moves through it with friendly conversational manners and without a sense of it being stilted. It's as though we are all her friends, not students, as she shares her heart and passion with us. What a joy it is to listen to her. And what a clear, unambiguous command of her subject. Wow! She explains it with such ease using explanations and techniques that won't overwhelm artists just starting their portfolio or the Photoshop-squeamish among us; but despite its simplicity her resulting art is breathtaking and beyond original. I wish more of my professors at school were as engaging. This was by far my best buy at Creative Live yet.

Angel Ricci
 

When the title says comprehensive, it means comprehensive! I loved every part of this course. It's inspirational, motivating, and insightful towards creating art work. Even if you are not necessarily considering a fine art specialty, the concepts discussed in this course are applicable to many areas! I find this super useful as a videographer and photographer and look to apply all of these exercises and concepts for my personal and business work moving forward. It is lengthy, but you will not regret a single minute. Brooke Shaden is an amazing artist and educator. I recommend keeping up with her work, presentations, and any future courses that may come in the future.