Write Your 'About Me' Page


Fine Art Photography: The Complete Guide


Lesson Info

Write Your 'About Me' Page

To the About Me page. I also don't like this, but it's a must-be-done thing. An About Me page is gonna have a picture of you, hopefully or something related to you. And it's going to answer the same questions as the Artist Statement. What? How? And Why? I'm a fine art photographer. I do self portraiture. I layer my images, and they're painterly. And I overcome fears, and I love to help others. So just bullet points of what I would want to write about in my About Me page, same as in my artist statement. So then how is this different from an artist statement? This is the question. Because you're not getting out of it, let me tell you that. You can't just write one and use it for both. Well you could, absolutely. But I don't recommend it. So how is this different if it is literally the same content? The answer is that your artist statement should be professional, it should be polished, and you would write that from first person. Which is something that surprises a lot of people. You would...

think that to make it sound extra fancy you would put it in third person. I would actually recommend first person for your artist statement. For your About Me page I have an argument for both, okay? If you want to be really personable, and your aim is to just totally ingratiate yourself to people, go with first person. That's okay. A lot of people do it in your About Me page. I mean, we're not really fooling anyone. Obviously we're all writing our own About Me pages. Like, come on. The ruse is up. We all know. But, here is the thing about third person for your About Me page. Is that if hopefully you get to a point where you're being published in different places, on blogs, in articles, wherever, those people are going to go to your website copy and paste your About Me page and put it in to their article - like at the end of the article, let's say So if you have written it in first person, it's going to sound like you've now, you're writing on their blog, on their page, on their article. But it sounds a lot nicer when they copy and paste if it's in third person. So that's my argument for keeping it in third person for your About Me page, is that it will be copy and pasteable more easily for people. And it also sounds professional. So, how is it different? ME-Centric. Your About Me page. Which is funny because I just said I don't necessarily recommend first person but its very much about me. That's why it's called an About Me page. Very funny how these things work, isn't it? It can be playful or serious or something in-between. That's up to you and how you want to sound. You can talk about your accomplishments. You probably wouldn't do that in an artist statement. The artist statement is about your art. This is about you and what you have done so far. And you might make a distinction between personality versus style. So, you've got your personality - who you are. You want to put that in. You don't need necessarily to speak in the way that you would write captions for your images. With the flowery language, or however you would do that. So, there's a distinction to make there. Style of your writing for your work, versus style of your writing for your About Me page. So it can be emotional, it could be funny, it could be professional. These are three categories that I find most often people use to write their About Me page. Some people are super emotional and they tell the story of their life and it is really sad, or it's really heartbreaking and you learn something about them. It could be funny. It could be professional. And I want to show you a few examples of these. So if you're going with emotional you want to talk about why you create, probably. Pretty good one. What experiences you had. Any emotional ties that you have to your work. And the impact that it's had on you, or that your work has on other people. Something emotional, always relating it back to the emotion. Here's my emotional blurb that I wrote. "Even when we stand in the light, we necessarily cast a shadow." That's my dark, cryptic quote that I put there. "Brooke has always explored the ways in which we are made of darkness and light, and her art aims to share her inner-workings. She photographs herself so that she can be the characters she has always dreamed of from a childhood of intense imagination and fear. By being the creator and the actor, she can confront the fears that have always plagued her while taking control of her darkness." So it's written in third person, speaking to the emotional connection that I have to the work that I am creating. Okay, funny. I'm just going to totally switch gears here. You might include silly facts about yourself, which is always fun to do. You might share why you create, of course, because that's sort of like the heart of what we are writing about as it is. And then maybe you share a funny story or an anecdote or something like that. So here's my funny one, and I wrote this in first person to be more casual. "I'm terrified of whales, eat a head of kale almost every single day, and love the feeling of being completely dirty from a day of shooting. In my world, muddy feet are always a good thing (unless you ask my husband). I'm a fine art photographer, and I photograph myself, which, aside from sounding horribly narcissistic, is a way of having full control over my images and working completely, and blissfully, alone." So it's just a funnier tone. It's like sharing random facts that nobody needs to hear about, but let's you know that I'm a real human being and I like kale and stuff like that. And it's just silly. But it still tells you about my process a little bit. Professional. Now this is where you might talk about achievements, your journey in your craft, your education would also be relevant here. And this is my professional blurb. "Brooke Shaden studied filmmaking and English Literature in college, graduating with bachelors in each shortly after she began pursuing photography. Her images have been presented with a number of fine art and conceptual awards and she has representation through galleries around the world." Also tells you about my journey, about my photography but in a very professional, clean, clinical way. So I tend to do like a mix of all these things in my artist statement, I mean my About Me page. You don't have to be one or the other, you know? You can mix them up, see how that goes. For example, in my About Me page I've got a little bit of the emotional stuff, but then I have like a quick five questions at the end with like 'What's your favorite this?' And then a funny answer. Just to sort of be like, 'Here's my emotional stuff, but also I'm funny, or I try to be, or I wish I was funny.' You know, whatever. Okay. So. Your CV. Is generally going to go on your About page somewhere. At least like a link to it, or just some easy way to find it. You're going to have your name on there, your contact information, always important. Your education, if it's relevant. If it's not you don't need to put it, but if it's at all relevant go ahead and put that. Let's see, exhibitions, awards that you may have won, publications that you've been a part of, notable clients that you've had. And your job history. Now job history, I'm going to put like, a little asterisk next to that to say that if for whatever reason you have no jobs that are relevant, then don't put it. I mean, honestly, it's like nobody cares if you're an Olympic athlete if you're going for a job as a nurse. You know, it's like nobody cares. It's really interesting, but not relevant. So make sure that you don't dwell on the job history. It's not something that I've ever put on my CV because I have no relevant job history. But if you do, then good to mention. I think, at least. Okay. Notable highlights on your CV. Good to not put everything if you have too much stuff. Only pick out the most impressive things. Dates should go along with your CV, so if you've got, you know you don't just want to write 'Group exhibition' you'll want to put down 'March 2017 group exhibition' and let people know a little bit of information. What organization or client, or gallery, or whatever it was that it was associated with, good to mention that. So I just had a show open a couple of weeks ago and for that show I would write down 'Joanne Artman Gallery, solo exhibition October 2017' for example. And then that would give people all they need to know about that. You might include the title of the show or something to that effect. Not necessary. Any links if there are any, so if you've got you know like an important show that you were a part of and there is a link to the webpage that speaks about it, can't hurt. I mean obviously if you're printing this you can't have links, but if it's online definitely do!

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling