Writing For Fine Art


Fine Art Photography: The Complete Guide


Lesson Info

Writing For Fine Art

We get to talk about my favorite topic in life, not just here at the bootcamp but in life, which is writing. I've always been obsessed with writing, storytelling, anything to do with any way of putting a story out there, so I've always been very interested in how can we use writing not only to tell stories but also to aid our photographs, because a lot of people are under the impression that a photograph should be worth 1000 words and that's really great if it is, but we cannot rely on that at all. We have to rely on our skills as artists to translate what we want our images to be into words, or at least to cultivate an audience faster that's more appropriate for the kind of work that we're producing. So writing for fine art is all about writing for your images and being able to cultivate the right tine, the right atmosphere in your writing, to sort of shuffle people along into the right mind space when they're thinking and looking at your work. So that's what we're gonna do is talk ab...

out writing, very in depth right now. I know that writing is a very difficult thing for a lot of people to do, maybe you feel like you're not imaginative enough for good writing, maybe you don't have the right grammar set. I certainly don't. I feel like if you tell me to construct a proper sentence, it will necessarily not be right. I just never had that skill, and it was really frustrating growing up because I always felt like writing was my one talent, like the one thing that I could do, but then I always struggled in my English classes cuz I couldn't get my grammar right. It was really, really frustrating and definitely took me down a few notches when I was trying to be a writer. And I wanna make a couple points: one, that doesn't matter. If you don't have good grammar, if you feel like you're not creative enough, it doesn't matter, cuz they're all fixable. Writing is a skill that we can learn if you try hard enough at it, and I'm not saying try so hard cuz you are trying to write a novel or you're trying to put out the great work, the next great American novel or something, it's not what we're trying to do, we're just trying to bring an authentic and interesting tone to what we're writing about in relation to our art. So why write? What is the importance of doing this? Since so many of you will be so resistant to me on this point, I wanna make a few points about why it matters. Because your art doesn't tell your audience what to do. Now think about it this way. Not just, oh I need writing to accompany my work, I need it to be more atmospheric, all that aside, if you create a piece of art and you put it out there and your goal is to one day sell your work in galleries, your image isn't gonna open up its mouth and be like, "I'm a picture, please buy me." That'd be funny if it did, but it won't. You need to say that in some way that feels right for you. So you are going to be able to write along with your images to tell your audience what to do. Your art does not always reveal your intent. You can try for that, of course that's probably most of our goal is to create art that reveals something about the story or the artist, him or herself or something relevant about the intent, but it won't always do that and it's good to know that it won't always do that. And it's important to be able to write with your intent in mind. To be able to say, this is what I want you to do, and this is why I created this piece of art. And then your art doesn't always show your personality. Now sometimes it does. But I can't even tell you how many times I've walked into a room, introduced myself, and had people say, "Whoa, I expected you to be gothic," or, "Whoa, I expected you to be wearing all black "with mascara running down your face." I've heard it so many times that I know that my art does not show my personality. I know it for a fact. I have a way different personality than anything that I've ever created. So how am I going to let people know who I am? Now you might say, nobody needs to know who I am. I am an artist who does not wanna be front and center. Okay. I agree, there are people who don't wanna show their personality and what they do, so maybe this point isn't for you and that's okay, but most of us, if we're trying to sell our work in some capacity, if we want to make a living doing this, our personality is important to showcase in some respect.

Class Description

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.


1Class Introduction
2Storytelling & Ideas
3Universal Symbols in Stories
4Create Interactive Characters
5The Story is in The Details
6Giving Your Audience Feelings
7Guided Daydream Exercise
8Elements of Imagery
9The Death Scenario
10Associations with Objects
11Three Writing Exercises
12Connection Through Art
13Break Through Imposter Syndrome
14Layering Inspiration
15Creating an Original Narrative
16Analyze an Image
17Translate Emotion into Images
18Finding Parts in Images
19Finding Your Target Audience
20Where Do You Want Your Images to Live?
21Create a Series That Targets Your Audience
22Formatting Your Work
23Additional Materials to Attract Clients
24Which Social Media Platforms Will be Useful?
25How to Make Money from Your Target Audience
26Circle of Focus
27The Pillars of Branding
28Planning Your Photoshoot
29Choose Every Element for The Series
30Write a Descriptive Paragraph
31Sketch Your Ideas
32Choose Your Gear
33How to Utilize Costumes, Props & Locations
34What Tells a Story in a Series?
35Set Design Overview
36Color Theory
37Lighting for the Scene
38Props, Wardrobe & Time Period for Set Design
40Subject Within the Scene
41Set Design Arrangement
42Fine Art Compositing
43Plan The Composite Before Shooting
44Checklist for Composite Shooting
45Analyze Composite Mistakes
46Shoot: Black Backdrop for White Clothing
47Shoot: Black Backdrop for Color Clothing
48Shoot: Black Backdrop for Accessories
49Shoot: Miniature Scene
50Editing Workflow Overview
51Add Fabric to Make a Big Dress
52Edit Details of Images
53Add Smoke & Texture
54Blend Multiple Images Into One Composite
55Put Subject Into a Miniature Scenario
56Location Scouting & Test Photoshoot
57Self Portrait Test Shoots
58Shoot for Edit
59Shoot Extra Stock Images
60Practice the Shoot
61Introduction to Shooting Photo Series
62Shoot: Vine Image
63Shoot: Sand Image
64Shoot: End Table Image
65Shoot: Bed Image
66Shoot: Wall Paper Image
67Shoot: Chair Image
68Shoot: Mirror Image
69Shoot: Moss Image
70Shoot: Tree Image
71Shoot: Fish Tank Image
72Shoot: Feather Image
73View Photo Series for Cohesion & Advanced Compositing
74Edit Multiple Images to Show Cohesion
75Edit Images with Advanced Compositing
76Decide How to Start the Composite
77Organize Final Images
78Choosing Images for Your Portfolio
79Order the Images in Your Portfolio
80Why do Some Images Sell More Than Others?
81Analyze Student Portfolio Image Order
82Framing, Sizing, Editioning & Pricing
83Determine Sizes for Prints
84How to Choose Paper
85How to Choose Editions
86Pricing Strategies
87How to Present Your Images
88Example Pricing Exercise
89Print Examples
90Licensing, Commissions & Contracts
91How to Keep Licensing Organized
92How to Prepare Files for Licensing
93Pricing Your Licensed Images
94Contract Terms for Licensing
95Where to Sell Images
96Commission Pricing Structure
97Contract for Commissions
98Questions for a Commission Shoot
99Working with Galleries
100Benefits of Galleries
101Contracts for Galleries
102How to Find Galleries
103Choose Images to Show
104Hanging the Images
105Importance of Proofing Prints
106Interview with Soren Christensen Gallery
107Press Package Overview
108Artist Statement for Your Series
109Write Your 'About Me' Page
110Importance of Your Headshot
111Create a Leave Behind & Elevator Pitch
112Writing For Fine Art
113Define Your Writing Style
114Find Your Genre
115What Sets You Apart?
116Write to Different Audiences
117Write for Blogging
118Speak About Your Work
119Branding for Video
120Clearly Define Video Talking Points
121Types of Video Content
122Interview Practice
123Diversifying Social Media Content
124Create an Intentional Social Media Persona
125Monetize Your Social Media Presence
126Social Media Posting Plan
127Choose Networks to Use & Invest
128Presentation of Final Images
129Printing Your Series
130How to Work With a Print Lab
131Proofing Your Prints
132Bad Vs. Good Prints
133Find Confidence to Print
134Why Critique?
135Critiquing Your Own Portfolio
136Critique of Brooke's Series
137Critique of Student Series
138Yours is a Story Worth Telling